Weekly Endeavours #3 --- (Artists 'Making Friends' with Brands, Caffeine TV & Drake Partnership)

Weekly Endeavours Episode 3: A weekly video summary of all the insights, news and updates in the music & gaming world full of free advice for creatives from the last week.

--- Artists Making Friends with Brands

When a developing artist has already made waves amongst their friends and family, what else can they do apart from perform more? Aside from digital marketing, contextual partnerships by 'making friends with brands of similar value' can help cross-pollinate audiences.

--- Caffeine TV & Drake Partnership

Caffeine TV is a brand new streaming platform hitting the press with a partnership from Drake. Starting with Drake hosting rap battle event series, Caffeine TV aims to build content to rival the likes of Twitch, YouTube and Netflix all in one. Drake's influence has previously helped Twitch and Fortnite gain popular culture traction ('Permission'). One to watch

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