Creatives In Music 4 - Making Friends with Brands

02/11/20 • 1 min

Creatives in Music 4: Making Friends with Brands
Quick message for early artists. If you are looking for creative route for growth outside of your current circle, find common values with other brands or identities and cross pollinate those audiences.

Just like when you make friends, teamwork and sponsors are the same - you find a common interest and share your love for it. Its all part of the journey!

Anything not authentic is obvious, so even if an audience looks big or tempting - approach at your own peril! Integrity over all IMO.

Just like when you make friends, teamwork and sponsors are the same - you find a common interest and share your love for it. Its all part of the journey!

Anything not authentic is obvious, so even if an audience looks big or tempting - approach at your own peril! Integrity over all IMO.

Previous Episode

Weekly Endeavours #2 --- (Venues, Superbowl vs. eSports, Cloud Gaming)

Weekly Endeavours Episode 2:

A weekly video summary of all the insights, news and updates in the music & gaming world full of free advice for creatives from the last week.

---Grass Roots Venues

News on Lafayette’s imminent completion. The greatest artists and performers practiced at these venues. What can these grass roots do to continue e.g transcend into the digital realm, reduce overheads etc.

--- Superbowl Vs League Of Legends
Events like these are as important as platforms to build your brand with. Communities are driven through these events, and naturally matching your creative venture with these in innovative is a great way to continue to build content.

---Tech’s fast break into music

After Xbox announced their main competitors as tech firms rather than gaming firms, I explore how tech can integrate themselves into the gaming world and what that means for us as consumers.

Any questions, queries, comments welcome. Thank you,

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Twitter: https://twitter.com/EndeavourXvi

Facebook: www.facebook.com/Endeavourxvi

Linkedin: www.linkedin.com/company/endeavour-xvi

Website: www.endeavourxvi.co.uk/

All views, advice and opinions are my own.

Next Episode

Weekly Endeavours #3 --- (Artists 'Making Friends' with Brands, Caffeine TV & Drake Partnership)

Weekly Endeavours Episode 3: A weekly video summary of all the insights, news and updates in the music & gaming world full of free advice for creatives from the last week.

--- Artists Making Friends with Brands

When a developing artist has already made waves amongst their friends and family, what else can they do apart from perform more? Aside from digital marketing, contextual partnerships by 'making friends with brands of similar value' can help cross-pollinate audiences.

--- Caffeine TV & Drake Partnership

Caffeine TV is a brand new streaming platform hitting the press with a partnership from Drake. Starting with Drake hosting rap battle event series, Caffeine TV aims to build content to rival the likes of Twitch, YouTube and Netflix all in one. Drake's influence has previously helped Twitch and Fortnite gain popular culture traction ('Permission'). One to watch

Any questions, queries, comments welcome. Thank you,

Insta: @endeavourxvi
Twitter: @endeavourxvi
Facebook: @endeavourxvi
Linkedin: www.linkedin.com/company/endeavour-xvi
Website: www.endeavourxvi.co.uk/

All views, advice and opinions are my own.