Creatives In Music 2 - TikTok and Socials

02/03/20 • 1 min

TikTok and Social Platforms
Social platforms are a way to communicate - TikTok is just another method. Despite its size, TikTok still has big potential. As the users are the people that drive it's future, the next few years could bring hugely creative and exciting changes to trends and communication as we know it today.

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Creatives In Gaming 1 - Personal Digital Brand

Creativity, art and narrative is held within every medium - especially gaming. After attending an Immersive Gaming panel at @hclublondon including representatives from @ea , #tinyrebel , #esports , @g2esports , I noticed importance with IP & brand of the player within the game. Players are creating content & brand and using the game as a platform. Now is still a good time for unique gamers to make their digital identity their very own IP!

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Creatives In Music 3 - Drake wins 'Fair Use' case

Drake's recent win regarding the use of Jimmy Smith's statement inside of his 'Pound Cake' instrumental is a great example of the difference between Master and Publishing rights.
if music was like a book.
The book itself (pages, font, ink etc) is what the Record Labels own and sell to make money. it's the product or the file it travels in.
The story within the book, is the composition. it's intangible, but it has a value. This is what the Publisher owns, and they ensure the writer gets paid for every use or reference of the story.
In this case, Drake got permission to make a book with some of their pages, but he did not get permission to use some of the story. 'Fair Use' ruled that the piece of Jimmy Smith's story that was used did not add, subtract or change the value of Drake's story, despite the pages being there, so no permission in this case was required.