How GenAI is transforming pharma marketing & healthcare communications

02/11/25 • 72 min

Welcome to episode 131. If you are a healthcare communications agency owner, or an account manager working in healthcare communications, and you're looking to stay ahead in the ever-evolving world of pharmaceutical marketing, then this episode is for you.
I'm joined in the studio by Jonathan Gwillim and Kate Eversole from PharmaBrands. They are the organisers of the upcoming Age of AI Europe event, which, if you're listening or watching this at the beginning of 2025, is happening on March 4th in London.
This is Europe's leading conference in GenAI in healthcare marketing and it features expert speakers from companies like Google, AstraZeneca, Novartis, ITV, Novo, Nordisk, Boehringer, Ingelheim and many more. In this episode, Jonathan and Kate share of insights about how healthcare agencies and their clients are using GenAI right now.
They also share how creative directors feel about Gen AI's impact on the industry, and Kate also shares practical steps you can take as an account manager to confidently embrace AI in your role and some tips for having conversations with your clients.
You can connect with Kate and Jonathan via LinkedIn:
https://www.linkedin.com/in/kateeversole/
https://www.linkedin.com/in/jongwillim/
There were several resources and links mentioned in our recording:
The Age of AI event, March 4, London: https://www.pharmabrands.ca/age-of-ai-europe
PharmaBrands report on AI literacy: https://cdn.prod.website-files.com/65b7dd23f5d4facb3c95fdf7/678e3106eb089ba6a175a282_AI%20Literacy%20Report_2025%20(3).pdf
Free webinar on Gen AI 101 : https://www.pharmabrands.ca/webinar
Klick and Guardrail reference: https://www.klick.com/news/ai-compliance-breakthrough-wins-klick-prize-results-signal-industry-trends
Recommended newsletter from Klick on all things health marketing: https://www.klick.com/klickwire
Syneos Health reference: https://pmsociety.org.uk/results/pm-society-digital-awards-2024-results/pm-society-digital-awards-2024-digital-agency-of-the-year/
& their trends report: https://www.syneoshealth.com/insights-hub/2025-health-trends
Pfizer and Publicis reference: https://digiday.com/marketing/with-charlie-pfizer-is-building-a-new-generative-ai-platform-for-pharma-marketing/
Sanofi reference: https://www.forbes.com/sites/alexzhavoronkov/2023/06/21/sanofi-goes-all-in-on-ai/
Novo Nordisk reference: https://www.novonordisk.com/content/dam/nncorp/global/en/investors/irmaterial/cmd/2024/P10-Data-Science-and-AI.pdf
AI driven Video - Cires 21: https://www.cires21.com/
Text to speech leader - Eleven labs: https://elevenlabs.io/
Great content on marketing AI - Marketing AI institute: https://www.marketingaiinstitute.com/
Tool to reduce meetings - Loom: https://www.loom.com/

Previous Episode

Why agencies needs a people and culture plan, with Theresa Carter

Welcome to episode 130. I’m joined by Leadership Coach and People & Culture Consultant, Theresa Carter. Agencies are people businesses, so it's essential to the success of the agency to attract and recruit the right people with the right skills for the right roles. And this also means that, as the agency grows, the needs of the business change. For example, you might start your agency with small national clients, and then as you expand, you might begin to serve multinational clients that are much bigger, that operate differently. You might need different team members with different skills and experience that suits the agency's evolving needs. All of this starts with aligning your business goals with a solid people and culture plan. In our chat, Theresa Carter shares:
· how to create your people and culture plan from your business goals· what happens when some of your team members are in the wrong seats· how to deal with that· how to create some accountability for delivering your people and culture plan· and lots more. If you want some guidance to build a really strong and successful agency team that's totally aligned with your values, then please do get in touch with her via email: [email protected] or LinkedIn: https://www.linkedin.com/in/theresaaustin/ And if you're responsible for the retention and growth of your existing client relationships at the agency, then you can go to my website, https://www.accountmanagementskills.com and sign up for my newsletter where I share agency account management tips, strategies, mini trainings, and also key points covered by my expert podcast guests.

Next Episode

How to run strategic marketing campaigns for your agency

Welcome to episode 132. This one will be particularly interesting and useful for you if you are responsible for marketing your agency's services.
Agencies are experts in the field of marketing and are always focused on our clients’ marketing success. But how often do we seek an external perspective on how we are marketing our own agency services? So if you're the owner of the agency, that might be you, or if you're working in a larger agency, you might be the head of marketing responsible for driving the leads and the sales for your agency.
My guest, Janet Murray, is a business strategist and a copywriter and an ex-journalist. She works with businesses to create strategic copywriting campaigns that not only save the business time but also generate and convert leads and sales.
Janet is also the founder of an education and training company and creates and sells digital education products for consultants, coaches, freelancers and small business owners. She is the host of the Courageous CEO podcast and her Courageous CEO Strategic Business Planner is used by thousands of business owners worldwide and includes tried and tested strategies and resources for business growth.
You can reach out to Janet here:
Website: https://www.janetmurray.co.uk
Instagram: https://www.instagram.com/janmurrayuk/
Facebook: https://www.facebook.com/janetmurrayofficial
Twitter: https://twitter.com/jan_murray
Linkedin: https://www.linkedin.com/in/janet-murray74/
If you are responsible for managing, retaining and growing your existing client relationships, then head over to my website: https://www.account managementskills.com where you can sign up for my regular newsletter for account management strategies, AI tips, and news about upcoming guests on my podcast episodes.