
Creative Agency Account Manager Podcast
Jenny Plant - Account Management Skills Ltd
1 Listener
All episodes
Best episodes
Top 10 Creative Agency Account Manager Podcast Episodes
Goodpods has curated a list of the 10 best Creative Agency Account Manager Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Creative Agency Account Manager Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Creative Agency Account Manager Podcast episode by adding your comments to the episode page.

How to create a high performing agency team culture, with Alison Coward
Creative Agency Account Manager Podcast
12/15/20 • 32 min
1 Listener

How to create a high performing agency team culture, with Alison Coward
Creative Agency Account Manager Podcast
12/15/20 • 32 min
Jenny:So I'm really excited to welcome to the show, Alison Coward today who is the founder of Bracket Creative and Bracket Creative help teams work better together. Now the first time I met Alison was when she was speaking at an Agencynomics event. And she's a very well known keynote speaker. And I was just struck by how she captivated the audience. Literally all of these agency leaders were scribbling notes, because she was just so, so articulate for one, but also, her speech contained so much fact based, you know, there was data, there was thought leadership that she was quoting books and statistics, and it was so impressive, and we've become friends. And I'm, for that reason, we're both in the same kind of industries. Alison works with lots of different types of industry and companies, but specifically, we have an overlap in terms of agencies, because she works with agencies. I would love for you, Alison, I know you've got over 15 years experience, I'd love you to just give us a flavour of your experience. Alison:Yeah, well, firstly, thank you for having me, I always love our chat. So I'm really looking forward to this. I think you've given a really good introduction to what I do already. And my company is Bracket, I specialise in team culture and collaboration, I have been working in the creative industries, literally most of my career. And specifically what I do at Bracket is around helping teams to become more creative, more productive together, essentially looking at that high performance, but how can they make the most of the talents of the team and, get them to work together so they can achieve amazing things together and enjoy while they're doing it, as well. So I do a lot of workshop facilitation, which are sessions where we bring teams together, helping them to have productive discussions, and, you know, figure out what they're going to do, how they're going to do it, strategy, sessions, kickoff, sessions, brainstorming, you know, new idea type brainstorming sessions as well. The other thing that I do around that is a lot of my work is influenced by workshop facilitation. And I'll probably get into that a little bit later. We also do kind of training and coaching and consultancy, because I think one of the things that's really important to me is that people within teams become owners of their culture and responsible for their culture. So I'm really kind of quite keen on helping people to develop the skills that I have in particularly in facilitation, and how they can have better conversations about how they work together. Jenny:Fantastic, what I love, you always pop up on LinkedIn. And it's not necessarily that you're posting, it's because your clients tend to post about the experience of working with you. And they're usually just glowing with great feedback. So I know that you do some great work in the world, and why specifically, like turning our attention specifically to agencies, because this is the audience that I'm talking to mainly, why do you think it's important for agencies to pay attention to their team culture? Alison:Yeah. So I mean, I come from the creative industries and create, like a creative background. So my history is in working with creative people, people that have you know, have got creativity as their currency. And there's one thing about like, being creative. But then there's another thing about the conditions that foster more creativity, and foster high performance. And that often comes down to things like the culture like, you know, how easy is it for people to put forward ideas? How supportive do they feel in their environment? How easy, how comfortable do they feel, taking risks, and making mistakes in front of their team members. And that's all cultural. So within an agency environment, focusing on the aspects around the team, which kind of create the environment for people to do their best work is super important. You know, you can be creative without some of those conditions. But if you do put those things in place, then you're going to get much more kind of productivity and creativity from a team. And as I say, they're going to enjoy doing it as well. Oh, and you know, enjoyment is a big part, enjoyment and engagement is a big part of doing great work. It's not kind of you know, if you do the work, and then you have fun, it's, it's completely interlinked. If you can enjoy what you do, then you produce better outputs. It's just as simple as that. Jenny:It's so true. I mean, you mentioned the creative output, which is so key to what we do as an industry and how great team collaboration and culture can foster that. What do you think the impact on the agency's bottom line is as a result of a strong team culture? Alison:Yeah, well, I mean, the thing that comes to mind when you when you talk about that is, and this is what I spoke about at the Agencynomics event, it was one of the things that I mentioned was the idea of psychologi...
1 Listener

How to sell to existing and prospective clients, with Marcus Cauchi
Creative Agency Account Manager Podcast
09/01/20 • 55 min

How GenAI is transforming pharma marketing & healthcare communications
Creative Agency Account Manager Podcast
02/11/25 • 72 min
I'm joined in the studio by Jonathan Gwillim and Kate Eversole from PharmaBrands. They are the organisers of the upcoming Age of AI Europe event, which, if you're listening or watching this at the beginning of 2025, is happening on March 4th in London.
This is Europe's leading conference in GenAI in healthcare marketing and it features expert speakers from companies like Google, AstraZeneca, Novartis, ITV, Novo, Nordisk, Boehringer, Ingelheim and many more. In this episode, Jonathan and Kate share of insights about how healthcare agencies and their clients are using GenAI right now.
They also share how creative directors feel about Gen AI's impact on the industry, and Kate also shares practical steps you can take as an account manager to confidently embrace AI in your role and some tips for having conversations with your clients.
You can connect with Kate and Jonathan via LinkedIn:
https://www.linkedin.com/in/kateeversole/
https://www.linkedin.com/in/jongwillim/
There were several resources and links mentioned in our recording:
The Age of AI event, March 4, London: https://www.pharmabrands.ca/age-of-ai-europe
PharmaBrands report on AI literacy: https://cdn.prod.website-files.com/65b7dd23f5d4facb3c95fdf7/678e3106eb089ba6a175a282_AI%20Literacy%20Report_2025%20(3).pdf
Free webinar on Gen AI 101 : https://www.pharmabrands.ca/webinar
Klick and Guardrail reference: https://www.klick.com/news/ai-compliance-breakthrough-wins-klick-prize-results-signal-industry-trends
Recommended newsletter from Klick on all things health marketing: https://www.klick.com/klickwire
Syneos Health reference: https://pmsociety.org.uk/results/pm-society-digital-awards-2024-results/pm-society-digital-awards-2024-digital-agency-of-the-year/
& their trends report: https://www.syneoshealth.com/insights-hub/2025-health-trends
Pfizer and Publicis reference: https://digiday.com/marketing/with-charlie-pfizer-is-building-a-new-generative-ai-platform-for-pharma-marketing/
Sanofi reference: https://www.forbes.com/sites/alexzhavoronkov/2023/06/21/sanofi-goes-all-in-on-ai/
Novo Nordisk reference: https://www.novonordisk.com/content/dam/nncorp/global/en/investors/irmaterial/cmd/2024/P10-Data-Science-and-AI.pdf
AI driven Video - Cires 21: https://www.cires21.com/
Text to speech leader - Eleven labs: https://elevenlabs.io/
Great content on marketing AI - Marketing AI institute: https://www.marketingaiinstitute.com/
Tool to reduce meetings - Loom: https://www.loom.com/

How to improve the way you work with a marketing director, with Sam Bridger
Creative Agency Account Manager Podcast
03/01/21 • 57 min

Exceptional leadership and having difficult conversations, with Nadine Powrie
Creative Agency Account Manager Podcast
01/21/21 • 43 min

An agency leader's guide to account management, with David C Baker
Creative Agency Account Manager Podcast
03/26/21 • 48 min

How to be a strategic account manager in the creative industry, with Andy Young & Laura Cohen
Creative Agency Account Manager Podcast
02/02/21 • 55 min

What your agency clients really want, with Kate Whittaker
Creative Agency Account Manager Podcast
08/12/20 • 36 min

What can creative agency account managers learn from an account manager in the software industry?, with James Aldrich
Creative Agency Account Manager Podcast
02/17/21 • 49 min
Show more best episodes

Show more best episodes
FAQ
How many episodes does Creative Agency Account Manager Podcast have?
Creative Agency Account Manager Podcast currently has 155 episodes available.
What topics does Creative Agency Account Manager Podcast cover?
The podcast is about Marketing, Management, Creative, Podcasts and Business.
What is the most popular episode on Creative Agency Account Manager Podcast?
The episode title 'How to create a high performing agency team culture, with Alison Coward' is the most popular.
What is the average episode length on Creative Agency Account Manager Podcast?
The average episode length on Creative Agency Account Manager Podcast is 43 minutes.
How often are episodes of Creative Agency Account Manager Podcast released?
Episodes of Creative Agency Account Manager Podcast are typically released every 13 days, 23 hours.
When was the first episode of Creative Agency Account Manager Podcast?
The first episode of Creative Agency Account Manager Podcast was released on Aug 12, 2020.
Show more FAQ

Show more FAQ