Why You Should Add a Digital Course to Your Business, with special guest Amy Porterfield

09/13/21 • 40 min

Creating Courage with Melanie Dyann Howe

It's possible that creating a digital course has never even crossed your mind. But, here me loud and clear when I say, every business should consider adding a digital course to their revenue plan. We all have something to teach, and when you use an online course (e-learning) to help people learn new skills or work through a process you can make a greater impact without having to spend extra time in your business.

Digital Courses make it possible for you to help more people than you can when you're trading time for dollars or only able to serve people in your local community through in-person services.

In this very special episode, I interview the one and only, Amy Porterfield to talk about how you can start creating a digital course.

You'll learn how to come up with a course topic, how to discover your next steps in creating a course, and you'll hear Amy's advice on how to overcome the fears you may have inside of you.

About Amy Porterfield:
Amy Porterfield is an online marketing expert and the host of the top-ranked podcast, Online Marketing Made Easy. Before building a multi-million dollar digital course business, Amy worked with mega-brands like Harley-Davidson and Peak Performance Coach, Tony Robbins, where she oversaw the content team and collaborated on ground-breaking online marketing campaigns. Through her bestselling courses and popular podcast, Amy’s action-by-action approach proves that even the newest online entrepreneurs can bypass the overwhelm, and instead generate exciting momentum as they build a business they love.

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Previous Episode

You Have to Suck Before You Get Awesome

I think just about every entrepreneur, content creator, or self-employed person deals with some level of perfectionism. Some more than others. We strive to be great, even the best, at what we do. When it comes to marketing ourselves it requires us to stretch our skills and even develop new ones. Whether it be learning to write copy, design social media posts, record podcast episodes, create videos, design a website, we have to push through the feelings of "I suck at this" and publish it anyway.

Start giving yourself the grace to start out a bit sucky. The sooner you get into action, the better you'll get at creating more content and doing more to support your growth.

Another episode you might be interested in:
It's not a pivot, more of a realignment

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Next Episode

Stop Creating Content for The Algorithms

Creating content on social media should have some strategy behind it. This is something we talk about a lot. One of the things you've probably tried to focus on is creating content the social media algorithms favor.
I believe when we start putting the algorithms first, we're missing out on the most important piece of the puzzle...our audience. In all honesty, if you focus on creating great content that serves your audience, you shouldn't need to worry about the algorithms.
If you need to get up to speed on what we're even talking about check out this previous episode about social media algorithms.
https://www.melaniedyann.com/blog/episode-4-what-the-heck-is-the-social-media-algorithm

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