Why Unscalable Content Is The Future Of SEO Today

01/21/24 • 14 min

In this episode, Ross discusses the importance of unscalable content for brands looking to stand out in search engine results. He explores how AI can be used to create a large quantity of mediocre content but emphasizes the need for marketers to prioritize quality and human creativity in their content strategies. Ross suggests that brands should invest in creating unique and labor-intensive content assets that cannot be easily replicated by AI-driven competitors.

Key Discussion Points:

Unscalable content is crucial for brands that want to rise to the top of search engine results.

The prevalence of mediocre content online

The opportunity for marketers to differentiate themselves from AI-driven content engines

Many brands are producing mediocre content due to a lack of knowledge on how to use AI effectively.

AI can be used to create a large quantity of content, but it often lacks creativity and quality.

The importance of unscalable and laborious content creation. Marketers should prioritize investing in content assets that are difficult for competitors to replicate overnight.

Examples of unscalable content strategies

Unscalable content strategies require more effort and resources, but they ultimately pay off in the long run.

Read Ross’ latest blog post “Why Creating Unscalable Content Amidst The Rise Of AI Is The Right Move” here

Resource Links:

AI Marketing Console

AI Marketing Results Blog Post

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Key Discussion Points:

Unscalable content is crucial for brands that want to rise to the top of search engine results.

The prevalence of mediocre content online

The opportunity for marketers to differentiate themselves from AI-driven content engines

Many brands are producing mediocre content due to a lack of knowledge on how to use AI effectively.

AI can be used to create a large quantity of content, but it often lacks creativity and quality.

The importance of unscalable and laborious content creation. Marketers should prioritize investing in content assets that are difficult for competitors to replicate overnight.

Examples of unscalable content strategies

Unscalable content strategies require more effort and resources, but they ultimately pay off in the long run.

Read Ross’ latest blog post “Why Creating Unscalable Content Amidst The Rise Of AI Is The Right Move” here

Resource Links:

AI Marketing Console

AI Marketing Results Blog Post

--- 👋🏾 Let's stay connected

╰ Subscribe to my channel: @RossSimmondsTV

╰ Instagram: @thecoolestcool

╰ Twitter / X: @thecoolestcool

╰ LinkedIn

Previous Episode

30+ ChatGPT Prompts For Marketers To Steal

In this episode, Ross explores the power of ChatGPT to enhance your content creation process. He shares 30 prompts that can inspire engaging content and increase productivity.

Key Takeaways:

1. ChatGPT's ability to adopt the persona of any author can assist in writing content inspired by their unique style.

2. Utilize ChatGPT to generate a list of 20 titles, but be aware that creating all the accompanying content within seconds may be challenging.

3. Leverage ChatGPT to develop content that drives sales, such as creating posts answering frequently asked questions about your service.

4. Use ChatGPT to generate ideas that stimulate engagement, like sparking a debate on controversial topics such as pineapple on pizza.

5. Combine different topics with ChatGPT, allowing it to find parallels and create fresh content ideas.

6. Explore ChatGPT as a brainstorming technique for social media content creation.

7. Take advantage of ChatGPT's content analysis and trend prediction abilities to create proactive social media content.

8. Generate listicles effortlessly with ChatGPT, creating top 10 tips and tricks lists for your product or service.

9. Leverage seasonal content to inspire ChatGPT and generate relevant and timely content ideas.

Resources and Tools:

AI Marketing Console

ChatGPT

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Next Episode

How Ahrefs Built A Content Moat On The Back Of SEO, YouTube & Tools

In this episode, Ross explores SEO in digital marketing, focusing on Ahrefs, a $100 million business that has transformed how marketers approach search.

Meet Dmytro Gerasymenko, the visionary behind Ahrefs, as he unveils the core elements that catapulted Ahrefs into a market leader. From brand essence to infrastructural brilliance, get ready for an exclusive peek behind the curtain.

Tim Soulo, the marketing lead at Ahrefs, joins the conversation, spotlighting the latest innovations Ahrefs has up its sleeve. It's not just about features but their relentless pursuit of consistency mingled with bold experimentation.

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Here's what we've packed into this must-listen episode:

Ahrefs Uncovered: From a powerful suite of SEO tools to generating a staggering $858,000 in monthly organic traffic with their free offerings, discover the strategy that put Ahrefs on the map.

Content & YouTube Mastery: With over 21 million YouTube views and content in multiple languages, Ahrefs sets the bar for content marketing. Unearth the secrets of their content strategy that speaks volumes across the globe.

Culture of Experimentation: Dive into Ahrefs' unique culture, where experimentation and bootstrapping are the norms. Hear straight from Tim Soulo about their innovative spirit that fuels growth and learning.

Strategic Market Moves: Witness how Ahrefs uses its products to tell compelling stories, and how strategic decisions like shutting down their 16,000-member Facebook group align with their scaling ambitions.

Key Insights:

Ahrefs is not just a tool, it's an empowerment engine for marketers and content creators.
Their free tools aren't just free; they're traffic magnets and insight goldmines.
Consistency and high-value assets are the pillars of Ahrefs' content success.
Embracing experimentation and a product-led mindset isn't a choice; it's a necessity for growth.
Their commitment to education is not just admirable; it's transformative.

Resources mentioned:

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