Why I Wrote Create Once Distribute Forever - My New Book

04/11/24 • 17 min

In this episode of Create Like the Greats, Ross shares insights on why he wrote “Create Once, Distribute Forever”. This book serves as a comprehensive guide for individuals and businesses striving to effectively distribute their stories and engage with their target audience. In this episode Ross provides a glimpse into the Create Once, Distribute Forever sections and how it can help you master content distribution. Don't miss the opportunity to read "Create Once, Distribute Forever" for a deeper dive into enhancing your content distribution efforts.

Detailed Breakdown

1. Distribution 101

In this section, Ross provides a comprehensive overview of distribution, explaining its fundamental principles and importance in modern marketing. Through clear definitions and illustrative examples, readers gain a solid understanding of distribution's role in amplifying content reach and engagement.

2. Why Many Don't Embrace Distribution

Addressing common obstacles to effective distribution, Ross offers practical insights to help readers overcome these challenges and unlock the full potential of their content.

3. Promoting Your Content

Ross dives into the crucial aspect of content promotion, emphasizing the significance of actively amplifying one's creations. He encourages the readers to confidently promote their content across various channels, understanding that strategic amplification is key to achieving broader impact and recognition.

4. The Sherlock Homeboy Method: Reverse Engineering Content Market Fit

Introducing a systematic approach to content distribution, Ross presents the "Sherlock Homeboy Method" for reverse engineering content market fit. Through a blend of detective work and strategic thinking, readers learn how to align their content with audience preferences and identify optimal distribution channels for maximum impact.

5. Tactical Insights: Remixing and Republishing

This section delves into actionable tactics for content distribution, focusing on the transformative potential of remixing and republishing strategies. By exploring practical techniques for repurposing content across different platforms, readers discover how to extend the lifespan of their creations and reach new audiences effectively.

6. Channel-Specific Distribution Strategies

Offering a tailored approach to content distribution, this section provides in-depth guides for leveraging specific distribution channels. Readers gain valuable insights into optimizing their content for diverse platforms, empowering them to implement targeted distribution strategies that resonate with their audience and goals.

Resources

Create Once, Distribute Forever Book - https://rosssimmonds.com/book/

Check it out on Amazon - https://www.amazon.com/Create-Once-Distribute-Forever-Creators/dp/1544541279

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Detailed Breakdown

1. Distribution 101

2. Why Many Don't Embrace Distribution

Addressing common obstacles to effective distribution, Ross offers practical insights to help readers overcome these challenges and unlock the full potential of their content.

3. Promoting Your Content

4. The Sherlock Homeboy Method: Reverse Engineering Content Market Fit

5. Tactical Insights: Remixing and Republishing

6. Channel-Specific Distribution Strategies

Resources

Create Once, Distribute Forever Book - https://rosssimmonds.com/book/

Check it out on Amazon - https://www.amazon.com/Create-Once-Distribute-Forever-Creators/dp/1544541279

— 👋🏾 Let's stay connected —

╰ Subscribe to my channel: @RossSimmondsTV

╰ Instagram: @thecoolestcool

╰ Twitter / X: @thecoolestcool

╰ LinkedIn - linkedin.com/in/rosssimmonds

Previous Episode

Vince Nero On Marketing At Buzzstream, Digital PR, Link Building, and SEO

In this episode of Create Like the Greats, Ross sits down with Vince Nero, the Director of Content Marketing at Buzzstream. They talked about evolving landscape of digital PR, link building, and SEO and provides valuable insights into the world of digital marketing, emphasizing the importance of digital PR and link building in content marketing strategies. This episode highlights the need for personalized outreach, quality content creation, and staying ahead of the ever-changing landscape of search engines.

Key Takeaways and Insights

1. The Rise of Digital PR

Vince talks about how UK has been ahead of the US in terms of embracing digital PR, attributing it to the size and influence of the market. He also emphasizes that agencies can benefit from real-time monitoring to stay ahead of competition and produce timely and relevant content.

2. The Value of Link Building

Vince and Ross agree on the significance of link building and its impact on search rankings. They discuss the value of quality links, especially for smaller organizations, and how major brands may already have an advantage due to their established brand names. Vince mentions that finding keywords with high link intent and creating exceptional content is key to effective link-building strategies.

3. The Evolution of Search Engines

Vince mentions that search engines, particularly Google, are constantly evolving, which makes it challenging to keep up with their algorithms and ranking factors. However, he advises content creators to focus on producing unique and valuable content that artificial intelligence cannot replicate.

4. AI and Content Creation

The conversation also touches upon AI and content creation, urging content creators to focus on producing unique, valuable content that AI cannot replicate and to draw inspiration from others' work instead of comparison.

Resources Mentioned:

Buzzstream: https://www.buzzstream.com/

BuzzMarker: https://www.buzzstream.com/blog/buzzmarker-for-chrome/

— 👋🏾 Let's stay connected —

╰ Subscribe to my channel: @RossSimmondsTV

╰ Instagram: @thecoolestcool

╰ Twitter / X: @thecoolestcool

╰ LinkedIn: linkedin.com/in/rosssimmonds

— Follow Vince Nero —

╰ Twitter / X: @VincetheNero

╰ LinkedIn: linkedin.com/in/vinnero/

Next Episode

Book Launch - Create Once, Distribute Forever

In this episode of Create Like the Greats, Ross takes us on a journey through the highs and lows of his book launch for "Create Once, Distribute Forever." With a behind-the-scenes look at his launch strategy, Ross shares the excitement, challenges, and successes he's encountered. From podcast interviews to social media engagement and lessons learned along the way, Ross leaves no stone unturned. Despite a few hiccups, Ross's gratitude for his community and determination to make a difference resonate deeply

Detailed Breakdown

1. Getting on Podcasts

Ross talks about how he planned and pulled off getting on lots of different podcasts. These podcasts were all about stuff like marketing, business, and how things grow. He explains how he reached out to the people who run the podcasts and why it was super important to do this to let more people know about his book.

2. Making Noise on Social Media

Ross shares how he used social media to make a big deal about his book. He made videos and shared parts of the book to get more people interested. He made sure to spread the word across different social media sites to reach as many people as possible and get them excited about what he had to say about spreading stories.

3. Overcoming Challenges with Transparency

Ross talks about some things that didn't go as planned during his book launch, like messing up with emails. But instead of trying to hide it, Ross was honest about the mistake. He talked openly to his followers about what happened and turned it into a chance to connect even more with them.