Why Content Distribution Is Important in 2025

09/26/24 • 50 min

1 Listener

In this episode of Create Like the Greats, Ross sits down with Max Branstetter from the Wild Business Growth Podcast to share his journey from a fantasy football blogger to the founder of Foundation, a leading content distribution agency. Ross reveals how his passion for fantasy football led him to build essential skills in writing and content creation, ultimately shaping his path to entrepreneurship. He also dives into the concept of "Create Once, Distribute Forever," offering practical insights into maximizing the reach of your content. Plus, he shares valuable lessons on work-life balance, hiring your first employee, and even the wisdom gained from top deathbed regrets. This episode is packed with strategies and stories that can inspire creators and entrepreneurs alike.

Key Takeaways and Insights:

1. Workcation

Ross explains how a well-planned workcation can boost productivity while balancing work and relaxation. By aligning work hours with team availability in different time zones, he managed to stay connected without sacrificing downtime. The key to a successful workcation, he emphasizes, is having a trusted team and systems in place that can operate smoothly in your absence.

2. From Fantasy Football Blogger to Agency Founder

Ross takes us through his evolution from a passionate fantasy football blogger to becoming the founder of a successful content distribution agency. He highlights how his obsession with the game gave him the writing and content management skills that would later become the foundation for his career. More than just a hobby, fantasy football taught Ross about community building, long-form content creation, and the realization that the internet could unlock global reach and endless opportunities.

3. Create Once, Distribute Forever

Ross outlines his approach to content distribution, emphasizing the importance of sharing content across multiple platforms. His philosophy is simple: If your content has value, it deserves to be shared continuously. In his book, he provides tactical steps on how to leverage different channels like email, social media, and online communities to maximize reach. His goal is to help creators overcome the fear of self-promotion and fully embrace the power of distribution.

4. Hiring Your First Employee

Ross reflects on the challenges and triumphs of hiring his first employee. He offers practical advice on finding the right person, delegating tasks, and building a team that can thrive without you micromanaging. According to Ross, hiring the right people is crucial to scaling your business, and trusting them is key to personal and professional growth.

5. Lessons from Deathbed Regrets

Drawing inspiration from studies on deathbed regrets, Ross shares his thoughts on living a life without major regrets. He encourages listeners to take bold steps in their careers, prioritize experiences, and make the most of their time. For Ross, it’s a reminder to pursue passion projects and not wait for the "right time," because life is too short to live cautiously.

Resources:

— 👋🏾 Let's stay connected —

╰ Subscribe to my channel: @RossSimmondsTV

╰ Instagram: @thecoolestcool

╰ Twitter / X: @thecoolestcool

╰ LinkedIn: linkedin.com/in/rosssimmonds

Key Takeaways and Insights:

1. Workcation

2. From Fantasy Football Blogger to Agency Founder

3. Create Once, Distribute Forever

4. Hiring Your First Employee

5. Lessons from Deathbed Regrets

Resources:

— 👋🏾 Let's stay connected —

╰ Subscribe to my channel: @RossSimmondsTV

╰ Instagram: @thecoolestcool

╰ Twitter / X: @thecoolestcool

╰ LinkedIn: linkedin.com/in/rosssimmonds

Previous Episode

The One Book I've Given To Over 30 People Since Reading It

In this episode of Create Like the Greats, Ross dives into Dale Carnegie's timeless principles from "How To Win Friends and Influence People" and how they can be applied to win in business and marketing today. He highlights the importance of building genuine relationships with your audience, making meaningful interactions, and leveraging digital tools to personalize messages at scale. Ross also discusses how listening attentively, showing positivity, and making others feel valued can significantly enhance both personal and professional relationships. These insights are key to not just winning clients, but creating lasting, impactful connections.

Key Takeaways and Insights:

1. Show Genuine Interest in Your Audience

As marketers, it’s easy to think of audiences as simply customers, but real success comes when you truly care about their problems and desires. Engaging deeply with your audience means being present in their communities, learning where they spend their time, and understanding their challenges. By studying their online behaviors and preferences, you can connect with them authentically, offering solutions that resonate with their needs.

2. The Power of a Smile

A simple smile can transform the tone of your voice, making your message more approachable and positive. People are naturally drawn to positivity, and brands that exude this energy create a sense of trust and likability. Incorporating optimism into your story and content encourages your audience to associate those positive feelings with your brand, making your message more compelling and memorable.

3. Remembering People’s Names

In a digital world, personalized interactions go a long way in building rapport. Using tools like email marketing software or AI technologies, you can scale personal messages that address individuals by name. This level of personalization creates a human connection, making your audience feel seen and appreciated, even in large-scale outreach efforts.

4. Be an Active Listener

Listening is more than just hearing words; it's about making the other person feel understood. When you actively listen and reflect back what someone has said, it shows them that their voice matters. This builds trust and opens up opportunities for deeper connections, as people value those who take the time to understand their perspectives.

5. Talk in Terms of the Other Person’s Interests

It's easy to get caught up in promoting the features and technical aspects of your products, but what truly matters to your audience is how it benefits them. Frame your conversations around their needs, showing them how your solutions will impact their lives or businesses. By speaking their language, you’ll build stronger, more persuasive marketing messages that resonate.

6. Make Others Feel Important—Sincerely

People want to feel valued, and when you show genuine care for someone’s well-being or success, it can foster long-lasting relationships. Consistently making others feel important, not just through words but through your actions, strengthens connections and can turn clients into advocates for life.

Resources:

— 👋🏾 Let's stay connected —

╰ Subscribe to my channel: @RossSimmondsTV

╰ Instagram: @thecoolestcool

╰ Twitter / X: @thecoolestcool

╰ LinkedIn: linkedin.com/in/rosssimmonds

Next Episode

The Intelligence Age [Thoughts]

In this episode of Create Like the Greats, Ross shares his thoughts on the future of AI, inspired by Sam Altman's insights. He dives into how AI is poised to revolutionize our work, culture, and ability to solve complex problems. Ross explores how far human capabilities have come and how AI will continue to enhance our potential. He also reflects on the current state of AI adoption and how those who take advantage of it now will have a significant edge in the future.

Key Takeaways and Insights:

1. People Have Become Dramatically More Capable Over Time

Over the years, human productivity has soared to levels previously thought impossible. Tasks like sending hundreds of emails, creating design mockups, optimizing blog posts, and repurposing content can now be done in minutes, thanks to technological advancements. Yet, many still overlook the full potential of AI. In retrospect, we’ll see this moment as a missed opportunity if we don't take action now. No matter your field—SEO, video editing, social media, sales—AI tools should be a core part of your toolkit. Those who embrace AI today will be ahead of the curve tomorrow.

2. AI Will Equip Us to Solve Complex Problems

AI is not just an incremental tool; it's a revolutionary one. As we integrate AI into more aspects of work and life, it will allow us to solve challenges that were previously out of reach. Recent reports predict that AI could contribute trillions to global productivity, especially in areas like marketing optimization, lead generation, and personalized outreach. This is just the beginning. Future generations will likely harness AI to achieve things we can't even imagine today.

3. AI Will Improve Lives as It Scales

AI’s growth is just starting, and while the initial hype has quieted, the true power of AI is just beginning to unfold. As AI scales, it will bring profound improvements to everyday life—especially for those who integrate it into their workflows now. The ROI for early adopters who use AI to streamline communication, personalize campaigns, and analyze data is already extraordinary. The buzz may have faded, but those who stay the course will see transformative benefits