The Strategy Bankrate Used to Build a $76.3M SEO Moat
12/23/23 • 47 min
In this episode, we explore how Bankrate, a leading finance website, has successfully generated millions of monthly organic visits. By investing in high-value content and emphasizing expertise, Bankrate has established itself as an authority in the financial industry. We delve into the history of Bankrate, its content strategy, and the impact it has had on their success.
Discussion Breakdown:
1. The Importance of Expertise in Content
Bankrate's emphasis on demonstrating expertise, experience, authoritativeness, and trustworthiness in their published content.
Trusting a brand that is written by actual experts.
2. History of Bankrate
Bank Rate Monitor founded by Robert K. Heady in 1976.
Transition towards the internet with the establishment of Bankrate.com in 1996.
Bankrate's IPO in 2011 and subsequent acquisition by Red Ventures in 2017.
3. Content Strategy and Results
Bankrate's focus on creating valuable content and becoming an authority in the finance industry.
The mortgage rate piece that drives over 1.3 million monthly organic visits to their website.
Satisfying search queries to capture a wide audience.
4. Investing in Content and SEO
Strategically investing in content and SEO for business success.
The importance of backlinks to boost website credibility and visibility.
Key Takeaways:
Bankrate's success in driving massive organic traffic is attributed to its investment in high-value content and expertise.
The company's long history and trusted reputation have contributed to its authority in the finance industry.
Bankrate's focus on satisfying user search queries through valuable content has attracted millions of monthly website visitors.
Strategic investment in content, SEO, and backlinks can significantly enhance a business's online presence and success.
Resources and Tools Mentioned:
--- 👋🏾 Let's stay connected ---
╰ Subscribe to my channel: @RossSimmondsTV
╰ Instagram: @thecoolestcool
╰ Twitter / X: @thecoolestcool
In this episode, we explore how Bankrate, a leading finance website, has successfully generated millions of monthly organic visits. By investing in high-value content and emphasizing expertise, Bankrate has established itself as an authority in the financial industry. We delve into the history of Bankrate, its content strategy, and the impact it has had on their success.
Discussion Breakdown:
1. The Importance of Expertise in Content
Bankrate's emphasis on demonstrating expertise, experience, authoritativeness, and trustworthiness in their published content.
Trusting a brand that is written by actual experts.
2. History of Bankrate
Bank Rate Monitor founded by Robert K. Heady in 1976.
Transition towards the internet with the establishment of Bankrate.com in 1996.
Bankrate's IPO in 2011 and subsequent acquisition by Red Ventures in 2017.
3. Content Strategy and Results
Bankrate's focus on creating valuable content and becoming an authority in the finance industry.
The mortgage rate piece that drives over 1.3 million monthly organic visits to their website.
Satisfying search queries to capture a wide audience.
4. Investing in Content and SEO
Strategically investing in content and SEO for business success.
The importance of backlinks to boost website credibility and visibility.
Key Takeaways:
Bankrate's success in driving massive organic traffic is attributed to its investment in high-value content and expertise.
The company's long history and trusted reputation have contributed to its authority in the finance industry.
Bankrate's focus on satisfying user search queries through valuable content has attracted millions of monthly website visitors.
Strategic investment in content, SEO, and backlinks can significantly enhance a business's online presence and success.
Resources and Tools Mentioned:
--- 👋🏾 Let's stay connected ---
╰ Subscribe to my channel: @RossSimmondsTV
╰ Instagram: @thecoolestcool
╰ Twitter / X: @thecoolestcool
Previous Episode
Marketing Trends That Most Brands Will Miss In 2024
In this episode, Ross Simmonds discusses the major trends that will shape the future of content marketing and business strategies. He highlights the rise of AI, interactive and engaging content, the power of memes, and the importance of niche content assets.
Ross discusses the transformative changes that have occurred in recent years and predicts the future trends that will shape the way we do business. From the rise of AI to interactive content and the untapped potential of niche channels, Ross offers valuable insights into the evolving landscape of marketing and engagement. In this episode, we will explore these trends in detail, uncovering their impact on businesses and highlighting strategies for success.
Summary of Main Topics:
1. The impact of AI on business strategies
2. The rise of interactive and engaging content
3. Leveraging the power of memes in social media
4. The potential of niche content assets
Detailed Breakdown:
1. The Rise of AI in Business
AI will revolutionize the way businesses operate
AI enables personalization by allowing the swapping of names and brand names in communications
2. Interactive and Engaging Content
Increased focus on interactive content for better engagement
Examples: calculators, quizzes, polls, and immersive experiences
The connection between interactive content and business roles and responsibilities
3. Harnessing the Power of Memes
Memes have the potential to spread quickly and generate high returns
Incorporating memes into social media strategies can unlock amazing results
4. Niche Content Assets as a Valuable Channel
Underrated and under-invested channels: podcasts, newsletters, Facebook groups, slack communities
Brands should recognize the potential of niche content assets to reach their target audience
Key Takeaways and Insights:
AI will revolutionize business strategies by enabling personalized communications.
Interactive and engaging content, such as quizzes and immersive experiences, will become more prevalent.
Memes can be a powerful tool for social media marketing and should be incorporated into content strategies.
Niche content assets like podcasts and newsletters are highly valuable channels that should not be overlooked.
--- 👋🏾 Let's stay connected ---
╰ Subscribe to my channel: @RossSimmondsTV
╰ Instagram: @thecoolestcool
╰ Twitter / X: @thecoolestcool
Next Episode
My Favorite New Years Habit: A Year Compass
In this episode, Ross discusses the importance of New Year's resolutions and introduces the YearCompass as a useful tool for designing an ideal life. He breaks down some of the questions from the Year Compass and encourages listeners to incorporate them into their own end-of-year reflection ritual.
As the new year approaches, take the time to reflect on the past year and set goals for the future using the YearCompass. By answering thought-provoking questions and embracing the reflective process, you can gain a clearer understanding of your accomplishments, challenges, and aspirations. Remember to dream big and create a personal wish that drives your actions in the year ahead. Let this be the year you design your ideal life through self-reflection and meaningful resolutions.
Discussion Breakdown:
1. Introduction
Ross discusses the value of New Year's resolutions and the YearCompass tool.
2. Using the Year Compass
Ross emphasizes the need for an open mind, pen/pencil, and honesty in using the YearCompass.
Provides an overview of the questions and topics covered in the YearCompass.
3. Reflections on the past year
Lists the three greatest accomplishments from the previous year.
Discusses the actions taken and the individuals who helped achieve those accomplishments.
Reflects on the three biggest challenges faced and what was learned through overcoming them.
4. Dreaming big for the year ahead
The YearCompass encourages readers to dare to dream big for the upcoming year.
Describes the concept of "magical triplets" and encourages listeners to describe things in sets of three.
Explores more interesting reflections beyond traditional vision or wishes.
5. Secret wish for the next year
Encourages listeners to create a secret wish for themselves for the next year.
Emphasizes the importance of putting a date on the wish.
Key Takeaways:
New Year's resolutions are a positive way to start the year.
The YearCompass is a helpful tool for designing one's ideal life.
Reflection on past accomplishments and challenges can provide valuable insights and personal growth.
Dreaming big and setting goals in sets of three can be a powerful exercise.
Creating a secret wish with a specific date can be a motivating and actionable goal-setting strategy.
Resources Mentioned:
--- 👋🏾 Let's stay connected ---
╰ Subscribe to my channel: @RossSimmondsTV
╰ Instagram: @thecoolestcool
╰ Twitter / X: @thecoolestcool
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