How To Create Content Based on Google Leak

06/27/24 • 33 min

In this episode of Create Like the Greats, Ross unpacks the recent Google leak with expert precision. Discover how the leak's revelations can transform your approach to content creation and SEO. From diving deep into the nuances of crafting quality content to enhancing user experience and leveraging Google’s resources, Ross provides a treasure trove of insights. Whether you're a seasoned marketer or a burgeoning content creator, this episode is packed with strategies to elevate your digital presence and secure that coveted top spot in search rankings.

Key Takeaways and Insights:

1. Content Quality: Relevance, Originality, and Comprehensiveness

High rankings in search engine results rely on crafting content that is relevant, original, and comprehensive. Ross emphasizes the importance of collaborating with niche experts and industry professionals to infuse your content with diverse perspectives and in-depth insights, aligning with Google’s criteria for valuable content. Ross explains why content must not only meet but exceed reader expectations by providing clear, actionable, and expert-backed information. He discusses the necessity of creating content assets that truly serve and add value.

2. Enhancing User Experience: Streamlined and Intuitive Design

Superior user experience significantly boosts SEO performance. Ross recommends optimizing website usability to ensure quick and easy access to information. Strategies include image compression for faster load times, conducting mobile usability tests, and organizing content logically to enhance user engagement and satisfaction.

3. SEO Insights: Engagement Metrics and Anchor Text Diversity

Ross explores various SEO factors such as click-through rates, dwell time, and the strategic use of anchor texts. He emphasizes the necessity of creating clickable and diverse anchor texts to avoid penalties and improve link equity, crucial for robust SEO.

4. Leveraging Google's Ecosystem: YouTube Integration and Internal Linking

Given Google’s expansive reach, including its monetization of YouTube, Ross advises using this to your advantage by driving organic traffic to Google-hosted platforms. He also underscores the importance of internal linking with relevant keywords to boost site visibility and engagement.

5. STAT Tool

Throughout the episode, Ross credits STAT by Moz as an indispensable tool in Foundation’s SEO arsenal. He discusses how STAT assists in competitive analysis and tracking SERP positions, providing crucial data that informs SEO strategies and helps brands maintain a competitive edge in search results.

Resources

How to Write SEO Content According to the Google Leaks - https://foundationinc.co/lab/google-algorithm-leak
How Brands Can Use STAT To Thrive Amidst SERP Chaos - https://foundationinc.co/lab/stat-seo-serp/
STAT Search Analytics - https://getstat.com/foundation-exclusive

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Key Takeaways and Insights:

1. Content Quality: Relevance, Originality, and Comprehensiveness

2. Enhancing User Experience: Streamlined and Intuitive Design

3. SEO Insights: Engagement Metrics and Anchor Text Diversity

4. Leveraging Google's Ecosystem: YouTube Integration and Internal Linking

5. STAT Tool

Resources

How to Write SEO Content According to the Google Leaks - https://foundationinc.co/lab/google-algorithm-leak
How Brands Can Use STAT To Thrive Amidst SERP Chaos - https://foundationinc.co/lab/stat-seo-serp/
STAT Search Analytics - https://getstat.com/foundation-exclusive

— 👋🏾 Let's stay connected —

╰ Subscribe to my channel: @RossSimmondsTV

╰ Instagram: @thecoolestcool

╰ Twitter / X: @thecoolestcool

╰ LinkedIn: linkedin.com/in/rosssimmonds

Previous Episode

ChatGPT For Keyword Research & Marketing Research: Why You Shouldn't Trust It (Experiment)

In this episode of Create Like the Greats, Ross delves into the intersection of AI and SEO, exposing the misinformation spread by major media publications within the industry. He discusses recent articles by journalists and experts that misleadingly advocate for the use of ChatGPT in keyword research, keyword difficulty estimation, and subreddit selection. Ross highlights the significant errors in these claims and emphasizes the dangers of relying on AI for such critical SEO tasks. This episode is unique as Ross shares a comprehensive presentation on the topic. Tune in to this eye-opening episode and discover why following these misguided recommendations could be one of the biggest mistakes in your SEO strategy.

You can also check out Ross’ presentation here: https://www.youtube.com/watch?v=g5cytgJgFMI&t=2s

Resources

How Content Is Evolving Thanks to AI — Whiteboard Friday - https://moz.com/blog/content-evolving-with-ai-whiteboard-friday

HeyGen - https://heygen.com/?sid=rewardful&via=ross-simmonds

RossSimmonds.com - https://rosssimmonds.com/

Foundation Marketing - https://foundationinc.co/

— 👋🏾 Let's stay connected —

╰ Subscribe to my channel: @RossSimmondsTV

╰ Instagram: @thecoolestcool

╰ Twitter / X: @thecoolestcool

╰ LinkedIn: linkedin.com/in/rosssimmonds

Next Episode

Reddit Is Dominating SEO Right Now

In this episode of Create Like the Greats, Ross discusses the significant shift in the business landscape over the past year and how Reddit has emerged as a major beneficiary of this change. He delves into the Google and Reddit partnership, the importance of creating a subreddit, leveraging ads within subreddits, and the value of cross-referencing YouTube videos in search engine results. This episode offers valuable insights for businesses looking to leverage Reddit's growing influence to enhance their digital strategies and engagement.

Key Takeaways and Insights

1. The Google and Reddit Partnership

Google announced the helpful content update, highlighting their collaboration with Reddit to enhance the content they index. This partnership allows Google to access valuable user-generated content from Reddit, which had previously been overlooked. Reddit's upcoming IPO further solidifies its position as an influential platform for businesses.

2. Creating a Subreddit

Encouraging companies with a significant customer base to consider creating their own subreddit ensures control over the subreddit's content and prevents the creation of unofficial subreddits. This allows businesses to engage directly with their customers and establish a community.

3. STAT for Keyword Monitoring - STAT allows users to upload and monitor a series of keywords, providing insights into which URLs and domains are showing up in Google more frequently for these keywords compared to your own. This is crucial because, as a marketer, recognizing your SEO competitors can reveal that many people searching for your product or service are landing on Reddit threads. This insight helps in understanding where dialogues about you and your competitors are happening on Reddit, allowing you to engage more effectively with your audience on this platform.

4. Leveraging Ads within Subreddits

A powerful strategy is to run targeted ads directly to specific subreddits where the target audience spends time. This enables businesses to reach a highly engaged and relevant audience, leading to better conversion rates. It is recommended to carefully craft ad content that aligns with the interests and values of the subreddit community.

5. Submitting Content to Relevant Subreddits

To increase visibility and reach a wider audience, businesses should submit their content (such as blog posts, articles, or videos) to relevant subreddits. It is essential to research and understand the target audience's interests and preferences within each subreddit to ensure content resonance.