CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50 - 235: [RECAP] Trevor & Brendan dissect the Greg Burgoyne interview (productise your knowledge)

235: [RECAP] Trevor & Brendan dissect the Greg Burgoyne interview (productise your knowledge)

09/21/22 • 34 min

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CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50

In the last episode (#234) I chatted with Greg Burgoyne, founder of Course Creators Academy, about productising your knowledge and scaling your impact.

That episode - and this one too - is all about extracting the value from the profile and reputation you build, and is spot-on for knowledge entrepreneurs - speakers, coaches, mentors, teachers, consultants and advisors.

Even if you run a consulting firm or an agency, listen up folks :)

In this episode, content strategist and podcast producer, Brendan Keogh, and I recap the Greg Burgoyne interview, pulling out and discussing actionable insights that you can use!

Greg and I talked about:

Cohort-based courses, and the stages involved in launching and delivering them

Self-paced evergreen courses, with or without a community component, plus the hybrid variations (key message: there are lot of different ways to productise and sell your knowledge today!)

Delivering online training into enterprise-level organisations

The different types of delivery platforms e.g. Kajabi, Podia (all-in-one platforms) vs course hosting platforms such as Teachable, and Thinkific; marketplaces like Udemy (the “YouTube of paid courses”); WordPress plugin options, plus online community platforms such as Mighty Networks that house courses and training as well as community forums.

In turn, Brendan and I go deeper still, expanding on the points that Greg raised in the original interview.

Some key takeaways include:

start small
test and validate your idea
get feedback and gain insights

... before committing to a the production of a full course.

ALSO: Suck up the marketing function. If you productise your knowledge, you need to also sell what you create!

Bottom line: The opportunities for expanding your knowledge business and scaling your impact are immense!

In the last episode (#234) I chatted with Greg Burgoyne, founder of Course Creators Academy, about productising your knowledge and scaling your impact.

Even if you run a consulting firm or an agency, listen up folks :)

In this episode, content strategist and podcast producer, Brendan Keogh, and I recap the Greg Burgoyne interview, pulling out and discussing actionable insights that you can use!

Greg and I talked about:

Cohort-based courses, and the stages involved in launching and delivering them

Self-paced evergreen courses, with or without a community component, plus the hybrid variations (key message: there are lot of different ways to productise and sell your knowledge today!)

Delivering online training into enterprise-level organisations

In turn, Brendan and I go deeper still, expanding on the points that Greg raised in the original interview.

Some key takeaways include:

start small
test and validate your idea
get feedback and gain insights

... before committing to a the production of a full course.

ALSO: Suck up the marketing function. If you productise your knowledge, you need to also sell what you create!

Bottom line: The opportunities for expanding your knowledge business and scaling your impact are immense!

Previous Episode

234: Productise your knowledge + scale your impact with Greg Burgoyne, Course Creators Academy

In this episode we focus on commercialising your personal brand, or what I like to say: extracting value from the profile and reputation you build in the marketplace.

I’m talking about course creation specifically - this will be of particular interest to listeners who are consultants, coaches, advisors - who currently trade time for money and are looking at ways to maximise their revenue without killing themselves in the process.

My guest today is GREG BURGOYNE from New Zealand.

Greg is the founder of the Course Creators Academy; he helps thought leaders and experts (coaches/consultants) unpack their valuable IP and create an offering in order to scale their impact.

In the conversation, we touch on a number of topics associated with the process of productising one's knowledge for commercial gain, including:

Cohort-based courses, and the stages involved in launching and delivering them

Self-paced evergreen courses, with or without a community component, plus the hybrid variations (key message: there are lot of different ways to productise and sell your knowledge today!)

Delivering online training into enterprise-level organisations

Greg says it's important when starting out to begin small, validate your idea, then do it live: "don’t necessarily productise it straight away".

We cover self-sabotage, and people's aversion to the marketing and sales function involved in building a business around course creation.

QUOTABLE QUOTE: “Who is going to thank you on the other side of stepping out of your comfort zone?”

Check out Greg's website, or connect with him on LinkedIn.

Next Episode

236: Liberated on LinkedIn: How Joyce Ong uses transparency & fun to cut through the noise

We hear a lot today about building our personal brand on social media, about the need to be open and transparent online ... not to mention that well-worn word — authentic!

How do we stand out on social media - especially LinkedIn, which as we all know, is a ‘professional’ network, where showing up as your real self can be difficult for many people.

Yet, we also know that dropping the veneer, getting out amongst it, taking people behind the scenes of your business or professional life - showing your personality and bringing your whole self to LinkedIn especially: this can work wonders in terms of building a profile and getting people to take notice of who you are, what you do and what you stand for: all hallmarks of professional personal branding.

In this episode, we hear from Joyce Ong who, from pretty much scratch, has gone from zero-to-hero in terms of her LinkedIn presence. It’s a great story!

Joyce is co-founder of TAX NUGGETS ACADEMY, which produces bite-sized training videos for SME accountants and tax advisors. She describes herself as an entrepreneur, content creator, disruptor, rebel against boring, and saviour from sucky training!

In this fun and informative conversation, Joyce explains how she lets it all out on LinkedIn - detailing the ups and downs of life as a startup entrepreneur - and how adhering to her policy of radical transparency on the platform has helped her not only stand out from the pack, but also grow her nascent enterprise.

Joyce walks us through her story, from working as a consultant at the Australian Tax Office, to running her own training business.

Along the way, she prioritised showing up as herself on LinkedIn, a process she found liberating, and unpacks the thinking behind her efforts on the social platform.

During the course of the conversation, Joyce touches on:

The importance of authenticity on LinkedIn, and why taking people behind the scenes of your professional life can really pay dividends in terms of attracting attention, building an audience and generating business
The concept of radical transparency, and what it looks like in action
How much time she spends creating content and responding to comments
Dealing with negative comments on LinkedIn
Earned media opportunities that come from having a growing profile
How she juggles personal brand vs business brand
The success she’s having with her early efforts with LinkedIn paid ads

Joyce also squeezes in a shout-out for a role she’s got going at Tax Nuggets Academy (digital marketing manager), and asks - and gets - some in-the-moment advice around podcasting!

Follow Joyce on LinkedIn
Visit her website - Tax Nuggets Academy

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