145 Evolving your story and message with Tristan White

04/08/19 • 36 min

CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50

Tristan White’s story started like many others.

He had a dream to work in a job that inspired him. He didn’t find that job, so he created it. In 2004, The Physio Co (TPC) was born with one team member: Tristan White.

In the thirteen years since, TPC has become a remarkable healthcare success story based upon fast growth and a thriving, systemized company culture.

Tristan’s obsession with creating an inspiring place to work for himself and others has resulted in more than a decade of learning, testing and refining.

Engaged community

Today, as well as helming the 150-employee The Physio Co business, Tristan is a speaker and an author who is steadily building an engaged community via his blog, podcast, weekly newsletter and social media.

In this interview with Trevor Young, Tristan discusses how has evolved his story and message since publishing a book two years ago, and how surveying his audience uncovered some interesting insights that have changed the way he thinks about content creation and distribution.

Connect with Tristan:

Tristan White’s story started like many others.

He had a dream to work in a job that inspired him. He didn’t find that job, so he created it. In 2004, The Physio Co (TPC) was born with one team member: Tristan White.

In the thirteen years since, TPC has become a remarkable healthcare success story based upon fast growth and a thriving, systemized company culture.

Tristan’s obsession with creating an inspiring place to work for himself and others has resulted in more than a decade of learning, testing and refining.

Engaged community

Connect with Tristan:

Previous Episode

144 Jeremy Krause on using video to build personal brand recognition and authority

Jeremy Krause drops into the Reputation Revolution virtual studio from Visual Domain, one of Australia's fastest-growing video production companies, to chat all things video marketing.

With video expected to form 98 per cent of all global internet traffic by 2020 - and Facebook predicting that 96 per cent of its feed will be video by the same year - the message is clear: neglect video at your peril.

In this episode, Jeremy discusses how professional experts and thought leaders can leverage the power of video to build recognition and authority for their personal brand.

Jeremy's chat with host Trevor Young covers such things as:

why video needs to entertain, educate and engage
when do you need a 'signature' video for your personal brand
cutting through with video that's raw and authentic
using video to build a personal brand story
leveraging the power of video for social media
save time and money by producing short videos in batches
tips for better on-camera performance
topic and format ideas for thought leaders using video

If you don't throw it up there, you don't know what you're going to get back, says Jeremy.

"Feedback's always good," he says.

The key message: Get out there and give it a go! Not all video needs to be highly polished to be effective: the goal is to experiment with different formats, take note of feedback, and continue to evolve.

CONNECT WITH JEREMY:

Next Episode

146: Writing your first business book with Jaqui Lane

Share your knowledge, increase your impact and influence by writing and publishing your own business book!

Writing and publishing a book is a goal for many aspiring thought leaders, but it requires plenty of planning to ensure you get the most value from your efforts.

In this 'from the vault' episode, Trevor Young chats with Jaqui Lane, who is a corporate storyteller, business historian, biographer and experienced book coach.

Jaqui runs the Book Adviser, an 8-step, 12 month program for planning, writing, publishing and selling your business book for non-executive directors, business owners and consultants.

Asking questions

Writing a business book involves a lot of research, interviewing and exploring, reading, taking notes, listening and asking questions.

Quite frankly, Jaqui says, there’s not a lot of writing that goes on in the initial stage of writing a business book. In particular, there are some key questions you need to ask before you start putting words on paper.

Trevor and Jaqui also spend a bit of time discussing about the importance of marketing your book, before and after it's released.

Connect with Jaqui: