130 Future-proofing your personal brand with Scarlett Vespa

11/04/18 • 32 min

CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50

Your brand is your strength, says Sydney-based 'Human Brand Futurist’, Scarlett Vespa.

Scarlett, or 'Mrs V' as she's known, is a speaker and presenter who helps executives, leaders and entrepreneurs build the best version of themselves.

Scarlett believes our own humanity is the key to a successful tomorrow and sustainable future.

Finding your brand is finding the essence of who you are that gives you your strength and protection, she says.

In this wide-ranging chat with Trevor Young, Scarlett discusses:

The importance of laying the foundations of your personal brand: you can't step forward until you have clarity around the essence of who you are and what you stand for.
How the obstacles that hold us back can in fact be a "cherished gift, in fact it's something where our gold is most of the time laid".
Trust and values is all the currency that there is in the future.
How AI and automation will replace many jobs in the future.
Future-proofing your career by unlocking the value you bring to the table: what is your unique skill-set?
The importance of employees being able to showcase innovation, creativity, management - "anything on that side of the equation".
For entrepreneurs building their personal brand, focus on showcasing how you're trustworthy, that you understand what's going on in this new world ... that you're adaptable.

"We're going to have to find security in a different way and I believe it is really again about trust, it's about trusting that you will be okay ... that you believe in yourself," says Scarlett.

CONNECT WITH SCARLETT:

Your brand is your strength, says Sydney-based 'Human Brand Futurist’, Scarlett Vespa.

Scarlett, or 'Mrs V' as she's known, is a speaker and presenter who helps executives, leaders and entrepreneurs build the best version of themselves.

Scarlett believes our own humanity is the key to a successful tomorrow and sustainable future.

Finding your brand is finding the essence of who you are that gives you your strength and protection, she says.

In this wide-ranging chat with Trevor Young, Scarlett discusses:

The importance of laying the foundations of your personal brand: you can't step forward until you have clarity around the essence of who you are and what you stand for.
How the obstacles that hold us back can in fact be a "cherished gift, in fact it's something where our gold is most of the time laid".
Trust and values is all the currency that there is in the future.
How AI and automation will replace many jobs in the future.
Future-proofing your career by unlocking the value you bring to the table: what is your unique skill-set?
The importance of employees being able to showcase innovation, creativity, management - "anything on that side of the equation".
For entrepreneurs building their personal brand, focus on showcasing how you're trustworthy, that you understand what's going on in this new world ... that you're adaptable.

"We're going to have to find security in a different way and I believe it is really again about trust, it's about trusting that you will be okay ... that you believe in yourself," says Scarlett.

CONNECT WITH SCARLETT:

Previous Episode

129 Looking at content marketing through a PR lens with Trevor Young

Reputation Revolution host Trevor Young swaps seats with Brendan Keogh to chat all things content marketing from a PR perspective.

Professional experts have everything they need today to become their own media channel and build and communicate directly with an audience of fans and supporters of their work.

Trevor talks about the importance of building out the VITAL pillars of your brand.

VITAL stands for:

VISIBILITY - raising awareness of your brand, cause or issue by establishing and maintaining an active, respectful and visible presence in the marketplace or community in which you operate

INFLUENCE - creating behavioural change by motivating people to take a specific course of action, individually or en masse

TRUST - building reputation by growing the bonds of trust between your entity and its ‘publics’ (the people who matter most to the success of your business, cause or issue)

ADVOCACY - growing and nurturing a solid base of champions, enthusiasts and allies of your brand, people who will talk positively about your organisation, share your content and defend you if and when necessary

LEADERSHIP - establishing and reinforcing a knowledge, thought, community or industry leadership positioning in the marketplace.

Trevor explains why shortcuts don't work in today's cynical and distrusting world, and how thought leaders should instead focus their efforts on building out a solid body of content that will work for their personal brand over the journey.

Follow Trevor on Twitter - @trevoryoung

Check out his PR Warrior blog.

Next Episode

131 Tips & ideas from experts on blogging, podcasting, Facebook, LinkedIn and media relations #FromTheVault

This week on Reputation Revolution we dig into the vault to bring you an information-packed compilation of previous guests addressing topics such as blogging, podcasting, Facebook, LinkedIn and media relations.

Today, we have numerous communication channels at our disposal. Which ones should we be using, and why?

Darren Rowse, Donna Papacosta, David M. Hobson, Simon Mossman and Loren Bartley provide their expert advice for aspiring thought leaders.

If you'd like to check out these expert guests further, here are the links to the full episodes:

062 Kickstarting your blog with Problogger Darren Rowse

078 Podcasting for thought leadership with Donna Papacosta

090 The media comes calling ... now what? Interview with Simon Mossman

055 Growing your professional influence using LinkedIn with David M. Hobson

043 Using Facebook to build your personal brand with Loren Bartley