Copywriting masterclass: Paid advertising creative that converts. With Cain Lewis.
Explicit content warning
12/03/23 • 32 min
Cain is the copywriter behind the very popular Loop Earplugs. In this episode, he shares his experience with paid advertising copy to help us discover:
- Big mistakes people make with ad creative.
- The real purpose of an ad.
- User generated content.
- Handling objections in ads.
- How to write proper call to actions.
And I also ask him how he manages to stay on top of work while he takes yearly extended working holidays.
Intro music: Best Sneakers by Oakvale of Albion via Uppbeat.
Follow me on LinkedIn: https://www.linkedin.com/in/alex-thompson-copywriter/
Cain is the copywriter behind the very popular Loop Earplugs. In this episode, he shares his experience with paid advertising copy to help us discover:
- Big mistakes people make with ad creative.
- The real purpose of an ad.
- User generated content.
- Handling objections in ads.
- How to write proper call to actions.
And I also ask him how he manages to stay on top of work while he takes yearly extended working holidays.
Intro music: Best Sneakers by Oakvale of Albion via Uppbeat.
Follow me on LinkedIn: https://www.linkedin.com/in/alex-thompson-copywriter/
Previous Episode
Quick & easy SEO wins (anyone can do) with the UK's top SEO freelancer - Shane Parkins.
Google 'SEO freelancer UK' and after the adverts, at the top of page one, you'll find Shane Parkins.
In this episode, he shares his unique approach to keyword research, the first thing he does when improving a site's SEO, some quick wins you can apply to your website, and I ask him why some SEO agencies have a dodgy reputation.
As usual, we also have a couple of interesting sponsors and some breaking marketing news.
Connect with Shane on LinkedIn.
Visit Shane's website.
Intro music: Best Sneakers by Oakvale of Albion via Uppbeat.
Follow me on LinkedIn: https://www.linkedin.com/in/alex-thompson-copywriter/
Next Episode
Do you actually need an accountant? And why should you aim to pay MORE tax? With Graeme Tennick
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When software like Xero & Quick Books can do most of it for you?
When is the right time to go from sole trader to ltd company? And go VAT registered?
And why is paying MORE tax a good thing?
All of that and more in this episode of Copy Craic.
Learn more about Graeme here.
Intro music: Best Sneakers by Oakvale of Albion via Uppbeat.
Follow me on LinkedIn: https://www.linkedin.com/in/alex-thompson-copywriter/
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