Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs - 096 - 5 Essentials I Wish I Knew When I Started My First Podcast In 2020

096 - 5 Essentials I Wish I Knew When I Started My First Podcast In 2020

04/04/25 • 13 min

Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs

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If you're a new or aspiring podcaster, this episode will give you a real-world look at what it’s like to build and grow a show. I share what I’ve learned the hard way after five years and two podcasts.

In this solo episode, I share the techniques I wish I knew when I started podcasting 5 years ago. From choosing a format to staying consistent, these lessons come from experience — not theory.

Some of the things I highlighted

🔹Start with a clear format and platform. Audio-only or video? Free or paid hosting? I recommend paid platforms like Buzzsprout for wider reach and support.

🔹Solo episodes position you as the expert. Interviews are great for shining the light on guests, but solo content builds trust with your audience.

🔹Use episode numbers. Makes it easier to reference past episodes on-air, in writing, or while guesting on other shows.

🔹Leverage transcripts and video clips. They boost discoverability, accessibility, and give you great promotional content in less time.

🔹Be consistent. Listeners build routines around your show — if you disappear for weeks, they may not come back.

🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.
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In this solo episode, I share the techniques I wish I knew when I started podcasting 5 years ago. From choosing a format to staying consistent, these lessons come from experience — not theory.

Some of the things I highlighted

🔹Start with a clear format and platform. Audio-only or video? Free or paid hosting? I recommend paid platforms like Buzzsprout for wider reach and support.

🔹Solo episodes position you as the expert. Interviews are great for shining the light on guests, but solo content builds trust with your audience.

🔹Use episode numbers. Makes it easier to reference past episodes on-air, in writing, or while guesting on other shows.

🔹Leverage transcripts and video clips. They boost discoverability, accessibility, and give you great promotional content in less time.

🔹Be consistent. Listeners build routines around your show — if you disappear for weeks, they may not come back.

Previous Episode

095 - How To Build (And Monetize) Your YouTube Channel

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If you're looking to grow a YouTube channel, this episode breaks it down simply. We talked about the common mistakes people make—like disorganization and waiting to hit 1,000 subs—when in reality, you can start making money much earlier. It’s all about being intentional with your content.

I was delighted to have Vickie O'Neil, YouTube Expert, join me to discuss building and monetizing a YouTube channel, especially for women over 40. She shared real strategies, examples, and encouragement for anyone ready to dive in. No fluff—just smart, actionable advice.

Topics Included

🔹Organize your content – Playlists are more than aesthetic; they guide your viewers like file folders, making your channel easier to navigate and helping position you as an expert.

🔹Start messy, but start – You don’t need fancy equipment or editing skills to begin. Raw, one-take videos with strong value can still build trust and generate income.

🔹You don’t need 1,000 subs to monetize – Use lead magnets, low-ticket offers, or even simple consultation links in your video descriptions to turn views into revenue from day one.

🔹YouTube is built for longevity – Unlike TikTok or Instagram, content on YouTube can continue to get discovered and drive traffic for months or even years.

🔹Women over 40 bring a unique advantage – Life experience, career pivots, and real stories resonate deeply. Don’t discount your voice—use it as your superpower.

Next Episode

097 - Expand Your Audience By Translating Your Book Into Another Language (Here’s How One Author Did It)

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Publishing your book in another language isn’t just a technical process it’s a chance to expand your reach and impact entirely new audiences. In this episode, we explored what it really takes, from finding the right translator to reworking visuals and launching like it’s a brand new book.

I was excited to have Tiina Jarvet, headhunter and career coach, join me to share her experience translating her book into Spanish. And the surprising effort that went into making it accessible and visually engaging.

Topic included

🔹Translating your book is like launching it all over again. It requires editing, proofreading, and marketing as a brand-new book.

🔹Choosing a language with a large global audience, like Spanish, can open significant new doors for visibility and impact.

🔹Visual elements, like sketch notes, must also be translated, which adds time and complexity to the process.

🔹Trusted collaborators (translators, proofreaders) are essential, especially if you don't speak the target language.

🔹A translated book can act as a powerful business card, opening up speaking opportunities and new markets.

Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs - 096 - 5 Essentials I Wish I Knew When I Started My First Podcast In 2020

Transcript

Annette Richmond (00:32.046)
Hi, I'm Annette Richmond. Thanks for joining me for this episode, which is going to be all about podcasting. The episode is actually based on some advice I shared at a recent networking event a couple of weeks ago. So I figured why not read here as well.
Annette Richmond (01:46.38)
Now, first you have to decide, are you going to have an audio only or a video podcast? My podcast is currently audio only. I've been with Buzzsprout since I first started doing