Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
Annette Richmond, MA
1 Creator
1 Creator
Hi, I'm Annette Richmond, an entrepreneur who has been where you are and is eager to share what I've learned with you.
This podcast focuses on content creation and marketing strategies, AI, video, social media, podcasts, and LinkedIn engagement to help B2B professionals, consultants, and entrepreneurs grow their business.
ABOUT
As a former magazine writer and media studies student in college, Annette has always been fascinated with media as a messenger. She launched her first podcast, Smarter Career and Business Moves, in 2020 and Content Marketing School in late 2023.
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Top 10 Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs Episodes
Goodpods has curated a list of the 10 best Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs episode by adding your comments to the episode page.
096 - 5 Essentials I Wish I Knew When I Started My First Podcast In 2020
Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
04/04/25 • 13 min
If you're a new or aspiring podcaster, this episode will give you a real-world look at what it’s like to build and grow a show. I share what I’ve learned the hard way after five years and two podcasts.
In this solo episode, I share the techniques I wish I knew when I started podcasting 5 years ago. From choosing a format to staying consistent, these lessons come from experience — not theory.
Some of the things I highlighted
🔹Start with a clear format and platform. Audio-only or video? Free or paid hosting? I recommend paid platforms like Buzzsprout for wider reach and support.
🔹Solo episodes position you as the expert. Interviews are great for shining the light on guests, but solo content builds trust with your audience.
🔹Use episode numbers. Makes it easier to reference past episodes on-air, in writing, or while guesting on other shows.
🔹Leverage transcripts and video clips. They boost discoverability, accessibility, and give you great promotional content in less time.
🔹Be consistent. Listeners build routines around your show — if you disappear for weeks, they may not come back.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
*********************************************
⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today!
Go to ContentMarketingSchool.org/5stepvideo
➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel
💙 Find me on Bluesky @annetterichmond.bsky.social
********************************************
For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.
LinkedIn: https://www.linkedin.com/in/annetterichmond/
Bluesky: https://bsky.app/profile/annetterichmond.bsky.social
YouTube: https://www.youtube.com/@blackdogmarketingstrategies
TikTok: https://www.tiktok.com/@annetteadvises
Instagram: https://www.instagram.com/annetteadvises/
LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/
011 - 5 Types Of Content You Can Create To Keep Your Audience Engaged
Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
12/14/23 • 9 min
With 1 Billion members, it's not easy to stand out on LinkedIn. One of the keys is creating and sharing engaging content.
In this solo episode, I share easy-to-create content formats that you can adapt to your business and situation.
Strategies include
🔹Commenting: How to build engagement by commenting, and why you need to go beyond two-word comments like "great post."
🔹Text-Only Posts: Why text-only posts are a good way to ease into creating original content
🔹Easy Graphics: How you can make graphics work for you, and why you should stop quoting other people
🔹Video Techniques: Why sharing video content is essential. Hint: it's the best way to build that know, like, and trust factor
🔹Sliders (also called carousels): Popular content that gets a lot of engagement on LinkedIn, and they're very easy to create on Canva.
🔹Bonus: why LinkedIn live broadcasts are an easy way to start doing video.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
*********************************************
⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today!
Go to ContentMarketingSchool.org/5stepvideo
➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel
💙 Find me on Bluesky @annetterichmond.bsky.social
********************************************
For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.
LinkedIn: https://www.linkedin.com/in/annetterichmond/
Bluesky: https://bsky.app/profile/annetterichmond.bsky.social
YouTube: https://www.youtube.com/@blackdogmarketingstrategies
TikTok: https://www.tiktok.com/@annetteadvises
Instagram: https://www.instagram.com/annetteadvises/
LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/
050 - 9 Content Ideas To Save You Time (And Frustration)
Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
05/30/24 • 13 min
When it comes to creating content the 2 things coaches, consultants, and entrepreneurs tell me they struggle with most are generating ideas and being comfortable on camera.
In this solo episode, I share 9 easily adaptable ideas that you can use to create various types of content for LinkedIn and other social media platforms.
The content ideas include:
🔹Days-of-the-week themes (and suggestions on how to use them)
🔹Themes specific to your business (ideas to help you create your own)
🔹Content series, what they are, and how to repurpose them
👉 And how using themes and series can help you develop a content framework
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
*********************************************
⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today!
Go to ContentMarketingSchool.org/5stepvideo
➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel
💙 Find me on Bluesky @annetterichmond.bsky.social
********************************************
For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.
LinkedIn: https://www.linkedin.com/in/annetterichmond/
Bluesky: https://bsky.app/profile/annetterichmond.bsky.social
YouTube: https://www.youtube.com/@blackdogmarketingstrategies
TikTok: https://www.tiktok.com/@annetteadvises
Instagram: https://www.instagram.com/annetteadvises/
LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/
067 - Build Your Brand and Authority Now: Become a Sought After LinkedIn Live Guest
Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
10/24/24 • 32 min
My friend, Gillian Whitney, LinkedIn Live Stream Strategist and Coach, Video Easy Peasy, joined me to discuss how to be a sought-after LinkedIn Live guest.
Topics included:
🔹How being a guest on LinkedIn Live shows can help you enhance your brand and build authority.
🔹Why it's essential to prep for your guest spot. (Hint: you need to do more than "show up")
🔹How to help your host promote the show, and why you should
And more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
*********************************************
⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today!
Go to ContentMarketingSchool.org/5stepvideo
➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel
💙 Find me on Bluesky @annetterichmond.bsky.social
********************************************
For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.
LinkedIn: https://www.linkedin.com/in/annetterichmond/
Bluesky: https://bsky.app/profile/annetterichmond.bsky.social
YouTube: https://www.youtube.com/@blackdogmarketingstrategies
TikTok: https://www.tiktok.com/@annetteadvises
Instagram: https://www.instagram.com/annetteadvises/
LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/
072 - Easy Social Media Videos (Without Being On Camera)
Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
12/10/24 • 9 min
Hate being on camera? You're not alone. But that doesn't have to prevent you from creating amazing social media videos.
In this solo episode, I share:
🔹What "lazy" videos are (And how the can work for you)
🔹Easily recording and using B-roll footage (it's easier than you think)
🔹How to turn your "raw" footage into engaging social media videos
And more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
*********************************************
⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today!
Go to ContentMarketingSchool.org/5stepvideo
➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel
💙 Find me on Bluesky @annetterichmond.bsky.social
********************************************
For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.
LinkedIn: https://www.linkedin.com/in/annetterichmond/
Bluesky: https://bsky.app/profile/annetterichmond.bsky.social
YouTube: https://www.youtube.com/@blackdogmarketingstrategies
TikTok: https://www.tiktok.com/@annetteadvises
Instagram: https://www.instagram.com/annetteadvises/
LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/
014- Social Media: Use These Content Marketing Strategies To Grow Your Business
Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
12/26/23 • 19 min
Unlock the secrets to selecting the perfect social media platforms to amplify your business as social media expert Katie Brinkley from Next Step Social Communications joins me for a lively discussion,
Topics Included:
🔹Being social on social media, talking human to human
🔹Using commenting as a LinkedIn engagement strategy
🔹Focusing on quality over quantity is essential
🔹Techniques for evaluating your social media effectiveness
🔹Building a content marketing strategy and calendar
(Clips of this interview with Katie Brinkley were pulled from my content vault)
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
*********************************************
⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today!
Go to ContentMarketingSchool.org/5stepvideo
➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel
💙 Find me on Bluesky @annetterichmond.bsky.social
********************************************
For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.
LinkedIn: https://www.linkedin.com/in/annetterichmond/
Bluesky: https://bsky.app/profile/annetterichmond.bsky.social
YouTube: https://www.youtube.com/@blackdogmarketingstrategies
TikTok: https://www.tiktok.com/@annetteadvises
Instagram: https://www.instagram.com/annetteadvises/
LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/
004 - Mastering LinkedIn Audio Events: Deep Dive 1:1 Coaching Session
Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
11/07/23 • 23 min
CONTENT MARKETING CLINIC [LIVE COACHING] In this coaching session, Annette Richmond helps Lisa McPhee's prepare to hold her first LinkedIn Audio event.
Topics include:
🔹Various audio event formats, including interview shows, co-hosting, and solo shows.
🔹Keeping the conversation going at audio events, the benefits of having a cohost
🔹Why you should consider attending other audio events before hosting your own
🔹Benefits of audio events, compared to LinkedIn Live show. Hint: no hair or makeup is required
And more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
*********************************************
⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today!
Go to ContentMarketingSchool.org/5stepvideo
➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel
💙 Find me on Bluesky @annetterichmond.bsky.social
********************************************
For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.
LinkedIn: https://www.linkedin.com/in/annetterichmond/
Bluesky: https://bsky.app/profile/annetterichmond.bsky.social
YouTube: https://www.youtube.com/@blackdogmarketingstrategies
TikTok: https://www.tiktok.com/@annetteadvises
Instagram: https://www.instagram.com/annetteadvises/
LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/
029 - Heart Over Hard Sell Crafting Your Authentic Content: Secrets From A Copywriter
Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
02/22/24 • 32 min
Do you feel like your content is a whisper drowned out by a roaring crowd? Listen up.
Nikki R. Jones, communication strategist, and copywriter joined me to discuss how to craft copy that resonates with your audience.
Topics included:
🔹Winning your audience with copy that comes from the heart
🔹Recognizing the value you provide, a new perspective on selling
🔹Creating calls to action that will invite rather than repel your audience
🔹Being authentically you and why it's essential to writing copy
🔹Planning a ratio between informational emails and service offerings
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
*********************************************
⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today!
Go to ContentMarketingSchool.org/5stepvideo
➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel
💙 Find me on Bluesky @annetterichmond.bsky.social
********************************************
For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.
LinkedIn: https://www.linkedin.com/in/annetterichmond/
Bluesky: https://bsky.app/profile/annetterichmond.bsky.social
YouTube: https://www.youtube.com/@blackdogmarketingstrategies
TikTok: https://www.tiktok.com/@annetteadvises
Instagram: https://www.instagram.com/annetteadvises/
LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/
031 - Master The Art Of Storytelling: How To Use The And, But, Therefore Technique
Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
02/29/24 • 36 min
Storytelling is one of the cornerstones of content marketing, which is why I was excited to have Danielle Hennis, presentation coach, join me to share the and, but, therefore, storytelling framework.
Topics included:
🔹What the And, But, Therefore storytelling technique is, and how to use it.
🔹Our brain's rational and instinctual sides and why tapping into both is essential
🔹Why creating a story arc is important. (Imagine a movie with no drama)
🔹How to keep your audience engaged, virtually or in person.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
*********************************************
⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today!
Go to ContentMarketingSchool.org/5stepvideo
➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel
💙 Find me on Bluesky @annetterichmond.bsky.social
********************************************
For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.
LinkedIn: https://www.linkedin.com/in/annetterichmond/
Bluesky: https://bsky.app/profile/annetterichmond.bsky.social
YouTube: https://www.youtube.com/@blackdogmarketingstrategies
TikTok: https://www.tiktok.com/@annetteadvises
Instagram: https://www.instagram.com/annetteadvises/
LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/
083 - Podcasting and Livestreaming in 2025: Stand Out, Repurpose, and Grow Your Audience (Part 1)
Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
02/04/25 • 30 min
Podcasting and livestreaming are more than just hitting record—they’re about strategy, engagement, and adaptation.
Explore how these platforms are evolving in 2025, and how creators can leverage video, repurpose content, and improve audio quality to maximize reach and build long-term audience engagement.
In this episode, I share clips from January's Mavens Talk, a monthly audio event I co-host with my friend and colleague Gillian Whitney, Live Stream Strategist / Book Author where we discussed podcasting and livestreaming.
Topics included:
🔹Podcasting & Live Streaming Are Evolving - LinkedIn’s shift in audio events signals that livestreaming will play a bigger role in podcasting moving forward.
🔹Video Enhances Podcast Promotion - Using video clips from recorded episodes is more engaging than static audiograms and can help attract more listeners.
🔹Repurposing Content Maximizes Reach - Turning live streams, audio events, and podcast transcripts into multiple forms of content (clips, newsletters, blog posts) extends their lifespan.
🔹Audio Quality is Critical for Retention - Investing in good microphones and audio-enhancing tools (like Adobe Podcast) ensures a high-quality listening experience, which is essential for keeping an audience engaged.
🔹Podcasting is a Long-Term Brand Builder - Unlike short-form social media, podcasts hold attention for longer, allowing deeper connections with your audience and positioning you as an authority in your niche.
➡️ Watch for Part 2 with me, Gillian, and Michelle B. Griffin
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
*********************************************
⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today!
Go to ContentMarketingSchool.org/5stepvideo
➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel
💙 Find me on Bluesky @annetterichmond.bsky.social
********************************************
For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.
LinkedIn: https://www.linkedin.com/in/annetterichmond/
Bluesky: https://bsky.app/profile/annetterichmond.bsky.social
YouTube: https://www.youtube.com/@blackdogmarketingstrategies
TikTok: https://www.tiktok.com/@annetteadvises
Instagram: https://www.instagram.com/annetteadvises/
LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/
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FAQ
How many episodes does Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs have?
Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs currently has 99 episodes available.
What topics does Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs cover?
The podcast is about Video, Marketing, Social Media, Ai, Entrepreneurship, Podcasting, Podcasts, Business Growth, Business and Linkedin.
What is the most popular episode on Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs?
The episode title '018 - Create More Posts In Less Time: 4 Ways To Repurpose Your Content' is the most popular.
What is the average episode length on Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs?
The average episode length on Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs is 24 minutes.
How often are episodes of Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs released?
Episodes of Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs are typically released every 5 days.
When was the first episode of Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs?
The first episode of Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs was released on Nov 1, 2023.
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