083 - Podcasting and Livestreaming in 2025: Stand Out, Repurpose, and Grow Your Audience (Part 1)
02/04/25 • 30 min
Podcasting and livestreaming are more than just hitting record—they’re about strategy, engagement, and adaptation.
Explore how these platforms are evolving in 2025, and how creators can leverage video, repurpose content, and improve audio quality to maximize reach and build long-term audience engagement.
In this episode, I share clips from January's Mavens Talk, a monthly audio event I co-host with my friend and colleague Gillian Whitney, Live Stream Strategist / Book Author where we discussed podcasting and livestreaming.
Topics included:
🔹Podcasting & Live Streaming Are Evolving - LinkedIn’s shift in audio events signals that livestreaming will play a bigger role in podcasting moving forward.
🔹Video Enhances Podcast Promotion - Using video clips from recorded episodes is more engaging than static audiograms and can help attract more listeners.
🔹Repurposing Content Maximizes Reach - Turning live streams, audio events, and podcast transcripts into multiple forms of content (clips, newsletters, blog posts) extends their lifespan.
🔹Audio Quality is Critical for Retention - Investing in good microphones and audio-enhancing tools (like Adobe Podcast) ensures a high-quality listening experience, which is essential for keeping an audience engaged.
🔹Podcasting is a Long-Term Brand Builder - Unlike short-form social media, podcasts hold attention for longer, allowing deeper connections with your audience and positioning you as an authority in your niche.
➡️ Watch for Part 2 with me, Gillian, and Michelle B. Griffin
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
*********************************************
⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today!
Go to ContentMarketingSchool.org/5stepvideo
➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel
💙 Find me on Bluesky @annetterichmond.bsky.social
********************************************
For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.
LinkedIn: https://www.linkedin.com/in/annetterichmond/
Bluesky: https://bsky.app/profile/annetterichmond.bsky.social
YouTube: https://www.youtube.com/@blackdogmarketingstrategies
TikTok: https://www.tiktok.com/@annetteadvises
Instagram: https://www.instagram.com/annetteadvises/
LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/
Podcasting and livestreaming are more than just hitting record—they’re about strategy, engagement, and adaptation.
Explore how these platforms are evolving in 2025, and how creators can leverage video, repurpose content, and improve audio quality to maximize reach and build long-term audience engagement.
In this episode, I share clips from January's Mavens Talk, a monthly audio event I co-host with my friend and colleague Gillian Whitney, Live Stream Strategist / Book Author where we discussed podcasting and livestreaming.
Topics included:
🔹Podcasting & Live Streaming Are Evolving - LinkedIn’s shift in audio events signals that livestreaming will play a bigger role in podcasting moving forward.
🔹Video Enhances Podcast Promotion - Using video clips from recorded episodes is more engaging than static audiograms and can help attract more listeners.
🔹Repurposing Content Maximizes Reach - Turning live streams, audio events, and podcast transcripts into multiple forms of content (clips, newsletters, blog posts) extends their lifespan.
🔹Audio Quality is Critical for Retention - Investing in good microphones and audio-enhancing tools (like Adobe Podcast) ensures a high-quality listening experience, which is essential for keeping an audience engaged.
🔹Podcasting is a Long-Term Brand Builder - Unlike short-form social media, podcasts hold attention for longer, allowing deeper connections with your audience and positioning you as an authority in your niche.
➡️ Watch for Part 2 with me, Gillian, and Michelle B. Griffin
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
*********************************************
⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today!
Go to ContentMarketingSchool.org/5stepvideo
➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel
💙 Find me on Bluesky @annetterichmond.bsky.social
********************************************
For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.
LinkedIn: https://www.linkedin.com/in/annetterichmond/
Bluesky: https://bsky.app/profile/annetterichmond.bsky.social
YouTube: https://www.youtube.com/@blackdogmarketingstrategies
TikTok: https://www.tiktok.com/@annetteadvises
Instagram: https://www.instagram.com/annetteadvises/
LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/
Previous Episode
082 - Boost Your Podcast Downloads With This Recording Strategy (Not Just for Podcasters)
If you're like me, you're always looking for ways to save time. Try this podcast recording strategy.
In this solo episode, I share my new podcast recording strategy which is based on several techniques I learned at Podfest 2025 in Orlando, FL.
🔹 Shifting to video podcasting – Why I’m now recording solo episodes on video and how I’ll be using them across platforms.
🔹Using Riverside for content creation – Recording, clipping, and repurposing podcast episodes more efficiently.
🔹 AI for content repurposing – How I use AI to transform transcripts into social media posts, blog articles, and more.
🔹 Saving time with a streamlined workflow – How this approach helps maximize content reach without extra work.
💥 Bonus: I got to meet my friend Shandon Russell host of the Second Act Success Podcast and Adam Schnabel host of the Podcasting Business School Podcast. And I have the photos to prove it.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
*********************************************
⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today!
Go to ContentMarketingSchool.org/5stepvideo
➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel
💙 Find me on Bluesky @annetterichmond.bsky.social
********************************************
For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.
LinkedIn: https://www.linkedin.com/in/annetterichmond/
Bluesky: https://bsky.app/profile/annetterichmond.bsky.social
YouTube: https://www.youtube.com/@blackdogmarketingstrategies
TikTok: https://www.tiktok.com/@annetteadvises
Instagram: https://www.instagram.com/annetteadvises/
LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/
Next Episode
084 - Conquer Your Camera Anxiety Now: 5 Proven Strategies!
If you're uncomfortable being on camera, I get it; I've been there too.
In this solo episode, I share 5 strategies you can use to help you get comfortable (or more comfortable) on camera.
Some of the things I highlighted:
🔹Many people feel uncomfortable on camera, which can hinder video creation.
🔹Lazy videos allow for content creation without being the focus.
🔹Power poses can significantly boost confidence before recording.
🔹Suspension of disbelief helps in feeling comfortable on camera.
🔹Shadowing confident speakers can improve delivery and engagement.
🔹The BOCA strategy encourages daily practice to reduce anxiety.
🔹Repetition and simple techniques are key to improvement.
🔹Viewers are interested in the message not your appearance.
🔹Creating videos should feel like a conversation, not a performance.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
*********************************************
⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today!
Go to ContentMarketingSchool.org/5stepvideo
➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel
💙 Find me on Bluesky @annetterichmond.bsky.social
********************************************
For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.
LinkedIn: https://www.linkedin.com/in/annetterichmond/
Bluesky: https://bsky.app/profile/annetterichmond.bsky.social
YouTube: https://www.youtube.com/@blackdogmarketingstrategies
TikTok: https://www.tiktok.com/@annetteadvises
Instagram: https://www.instagram.com/annetteadvises/
LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/
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