Calendly: Emily Triplett Lentz on rethinking content for 2024
01/15/24 • 40 min
This episode is brought to you by our friends at Riverside.fm. Use code SUPERPATH for 15% off.
In this episode of Content Briefly, we’ve interviewed Emily Triplett Lentz, Senior Manager, Content Marketing at Calendly, and discussed how she balances PLG and sales-led motion simultaneously, her thoughts on verticalizing content, where video and social fit into her 2024 plans, and the why behind her team’s ‘AI hackathon’.
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Timestamps:
00:00 Intro
02:37 Who is Emily Triplett Lentz?
02:56 Emily’s background.
03:49 Calendly's journey from startup to enterprise.
05:19 Balancing PLG and sales-led motion simultaneously.
06:30 Calendly's content strategy.
09:21 Rethinking content amid challenges.
11:44 Calendly’s team structure and operations.
14:39 Creator-led distribution.
17:00 Content verticalization & cross-team collaboration.
21:06 Internal & external content creation.
22:34 Important metrics for evaluating content performance.
23:53 The role of product marketing in PLG motions.
25:26 Communication tools for team collaboration.
26:59 Content prioritization and OKRs.
28:19 Balancing new and existing content.
30:40 Example of a successful content piece.
33:10 Personal reflections on scheduling links.
35:23 Calendly's AI summit.
39:31 Learn more about Emily and Calendly and get in touch.
40:16 Outro
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Useful Links:
Calendly Website: https://calendly.com/
Emily's notes from the AI Summit:
https://docs.google.com/document/d/168gn06_v0zQ9mUJf-qLCOJ7FFSIw0P4RRwXyUFTXR1o/edit?usp=sharing
Emily on LinkedIn:
https://www.linkedin.com/in/emilytriplettlentz/
************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
This episode is brought to you by our friends at Riverside.fm. Use code SUPERPATH for 15% off.
In this episode of Content Briefly, we’ve interviewed Emily Triplett Lentz, Senior Manager, Content Marketing at Calendly, and discussed how she balances PLG and sales-led motion simultaneously, her thoughts on verticalizing content, where video and social fit into her 2024 plans, and the why behind her team’s ‘AI hackathon’.
************************
Timestamps:
00:00 Intro
02:37 Who is Emily Triplett Lentz?
02:56 Emily’s background.
03:49 Calendly's journey from startup to enterprise.
05:19 Balancing PLG and sales-led motion simultaneously.
06:30 Calendly's content strategy.
09:21 Rethinking content amid challenges.
11:44 Calendly’s team structure and operations.
14:39 Creator-led distribution.
17:00 Content verticalization & cross-team collaboration.
21:06 Internal & external content creation.
22:34 Important metrics for evaluating content performance.
23:53 The role of product marketing in PLG motions.
25:26 Communication tools for team collaboration.
26:59 Content prioritization and OKRs.
28:19 Balancing new and existing content.
30:40 Example of a successful content piece.
33:10 Personal reflections on scheduling links.
35:23 Calendly's AI summit.
39:31 Learn more about Emily and Calendly and get in touch.
40:16 Outro
************************
Useful Links:
Calendly Website: https://calendly.com/
Emily's notes from the AI Summit:
https://docs.google.com/document/d/168gn06_v0zQ9mUJf-qLCOJ7FFSIw0P4RRwXyUFTXR1o/edit?usp=sharing
Emily on LinkedIn:
https://www.linkedin.com/in/emilytriplettlentz/
************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
Previous Episode
The Remote Company: Nicole Lee on multi-brand content strategy
On episode #39, Jimmy speaks with Nicole Lee from Partnero. They discuss:
How Nicole manages content across multiple brands
- How she stays in touch with customer needs and feedback
- The moment her company realized its messaging was broken
👉 You can follow Nicole Lee on LinkedIn here: https://www.linkedin.com/in/nicolelee-content-strategist/
👉 You can learn more about Partnero here: https://www.remotecompany.com/
Next Episode
Switchboard: Molly Talbert on redefining content marketing personas
This episode is brought to you by our friends at Riverside.fm. Use code SUPERPATH for 15% off.
In this episode of Content Briefly, we’ve interviewed Molly Talbert, Content Marketing Lead at Switchboard, and discussed Switchboard's content strategy, creating content for various media outlets, personas, and more.
************************
Timestamps:
- (00:00) - Intro
- (02:33) - Who is Molly Talbert?
- (03:04) - Molly’s background.
- (03:37) - Challenges of content marketing in Switchboard.
- (05:15) - Switchboard’s content marketing team.
- (06:56) - What is Switchboard?
- (08:44) - Switchboard's features.
- (11:53) - Category creation on Switchboard.
- (12:57) - Competitive advantage of Switchboard.
- (14:29) - Switchboard’s content strategy.
- (16:15) - Impact of async on work culture.
- (20:04) - Switchboard’s content KPIs.
- (21:24) - Experimentation with multimedia content.
- (23:03) - Content marketing personas.
- (25:32) - Success stories from a content perspective.
- (27:14) - Learn more about Molly and Switchboard and get in touch.
- (28:04) - Outro.
************************
Useful Links:
Switchboard Website: https://www.switchboard.app/
Molly on LinkedIn: https://www.linkedin.com/in/mollytalbert/
************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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