Post-Corona Musings Part II: An Interview with Barilla on the Acceleration of Purpose in Food
06/25/20 • 30 min
We at Rabobank believe that we will see some profound changes in food in the post-Covid environment. One of them is that food companies may move (further) toward becoming purpose-led instead of being driven by financial returns. This is an important change of the primary focus, and as a result, strategies may change as well. In this episode of Consumer Foods-to-Go, Cyrille Filott and Maria Castroviejo interview Ylenia Tommasato, Global Brand Sustainability & Communication Manager at Barilla, on sustainability issues and on strategies in food companies in general and Barilla in particular.
We at Rabobank believe that we will see some profound changes in food in the post-Covid environment. One of them is that food companies may move (further) toward becoming purpose-led instead of being driven by financial returns. This is an important change of the primary focus, and as a result, strategies may change as well. In this episode of Consumer Foods-to-Go, Cyrille Filott and Maria Castroviejo interview Ylenia Tommasato, Global Brand Sustainability & Communication Manager at Barilla, on sustainability issues and on strategies in food companies in general and Barilla in particular.
Previous Episode
The Future of Fresh Fruits and Vegetables after Covid-19: Coronavirus Update Part VI
Fresh fruits and vegetables were performing well in foodservice up until the Covid-19 crisis. However, the Covid-19 crisis and the subsequent closure of a lot of restaurants led to demand crashing for some products, whereas other products sold really well. But even in that period, “weather was more important than Covid.” This is a quote by Cindy van Rijswick, Rabobank’s resident fruit and vegetable expert. Cyrille Filott and Maria Castroviejo interview Cindy about the past but also about structural changes in the imminent future. Many of the themes that were discussed in previous editions of the podcast series reappear in this episode, tied to fruits and vegetables.
Next Episode
Post-Corona Musings Part III: Nutrition
As loyal listeners to the podcast know, we have spent a lot of time thinking through what might change in food as a result of the corona crisis. The previous episode was dedicated to purpose-lead business. This episode is dedicated to Nutrition. Maria Castroviejo and Cyrille Filott invited Nard Clabbers of TNO to discuss the future of nutrition. Nard Clabbers is one of the leading authorities in the field of personalized nutrition. He discusses recent developments in personalized nutrition, and he shares his views on how Covid-19 might impact consumer choices and perspectives regarding food.
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