Post-Corona Musings Part II: An Interview with Barilla on the Acceleration of Purpose in Food

We at Rabobank believe that we will see some profound changes in food in the post-Covid environment. One of them is that food companies may move (further) toward becoming purpose-led instead of being driven by financial returns. This is an important change of the primary focus, and as a result, strategies may change as well. In this episode of Consumer Foods-to-Go, Cyrille Filott and Maria Castroviejo interview Ylenia Tommasato, Global Brand Sustainability & Communication Manager at Barilla, on sustainability issues and on strategies in food companies in general and Barilla in particular.