Selling as a Construction Leader

02/11/20 • 30 min

Whether you call it "selling," "leading," "influencing," or "getting things done through others," construction leaders are doing it all day -- every day.
In this episode of Construction Leader Podcast, you'll learn three specific techniques to ensure you're getting the results you want as a construction leader.

Learn what it means to focus on benefits -- not just features
Use specific language to get others to focus on their benefits
Turn the conversation to "You" language, as opposed to "I" language, so that your message has more impact
Focus on their values to get their buy-in quicker and more predictably

As a construction leader, you can't afford not to be using these techniques -- starting now.

Learn what it means to focus on benefits -- not just features
Use specific language to get others to focus on their benefits
Turn the conversation to "You" language, as opposed to "I" language, so that your message has more impact
Focus on their values to get their buy-in quicker and more predictably

As a construction leader, you can't afford not to be using these techniques -- starting now.