The New Year Deserves A New Approach
12/07/20 • 15 min
So, did you throw your business plan out the window around March? Or did you try and revise it, only to just give up and do your best as the year rolled along?
December is typically when time enters a wormhole of some sort, where it just flies, leaving us wondering where the rest of the year went when the first 11 months took 15 years to pass...Something we usually make time for is our business plan for the year ahead. This year needs to be no exception, but probably won't follow the usual review, revise, move on format.
Enter this podcast.
By no means will it provide you with an exhaustive look at what to cover in your business plan but some extra things to think about, to help you add to the cookie cutter version you can download from any businessy type of website.
Key Points:
- Goals: Go big or stay home (3:01)
- 2020 Analysis: Fight the path of least resistance (4:09)
- Connections Coffee Confidence Community on Facebook: An invitation (4:44)
- A Safe Space to Separate Excuses from Reality (5:46)
- Finances: No emotions, no judgements, just numbers (8:17)
- We Turn Tactical (9:54)
- The Best Way to Use Your Energy, According to Tasiya Haist - e24 (12:46)
- Benefits of a Business Plan (14:00)
You need your copy of Post with Purpose & Personality! A free guide to answer your question "what do I post about?!" These five prompts point you to using social media in a way that is true to you, your business, and resonates with your clients. Download yours and start connecting with new customers today!
Support this show http://supporter.acast.com/connections-coffee-confidence.
Hosted on Acast. See acast.com/privacy for more information.
So, did you throw your business plan out the window around March? Or did you try and revise it, only to just give up and do your best as the year rolled along?
December is typically when time enters a wormhole of some sort, where it just flies, leaving us wondering where the rest of the year went when the first 11 months took 15 years to pass...Something we usually make time for is our business plan for the year ahead. This year needs to be no exception, but probably won't follow the usual review, revise, move on format.
Enter this podcast.
By no means will it provide you with an exhaustive look at what to cover in your business plan but some extra things to think about, to help you add to the cookie cutter version you can download from any businessy type of website.
Key Points:
- Goals: Go big or stay home (3:01)
- 2020 Analysis: Fight the path of least resistance (4:09)
- Connections Coffee Confidence Community on Facebook: An invitation (4:44)
- A Safe Space to Separate Excuses from Reality (5:46)
- Finances: No emotions, no judgements, just numbers (8:17)
- We Turn Tactical (9:54)
- The Best Way to Use Your Energy, According to Tasiya Haist - e24 (12:46)
- Benefits of a Business Plan (14:00)
You need your copy of Post with Purpose & Personality! A free guide to answer your question "what do I post about?!" These five prompts point you to using social media in a way that is true to you, your business, and resonates with your clients. Download yours and start connecting with new customers today!
Support this show http://supporter.acast.com/connections-coffee-confidence.
Hosted on Acast. See acast.com/privacy for more information.
Previous Episode
The Info that Changed my Pinterest Strategy
Pinterest. With two billion searches a month, Pinterest is not a social media platform but a search engine with pretty pictures in front of the useful information. Did you know that many, many Pinners are on the platform ready and able to spend money? What does this mean for you as a product or service seller? And, what I didn't realize was just how specific the Pinterest data is and how easily they share it with business accounts; if you are a data-driven marketer, this is an episode you do not want to miss.
Key Points:
Growth: How Many Users?! (2:53)
Who is Using Pinterest?: Where are they, what do they do? (3:23)
Pinterest & Brand Loyalty: What Does it Mean for You? (4:57)
Shopping on Pinterest (5:30)
Attraction Strategy (6:53)
Promoted Pins & Purchase Rates (9:15)
Details to Include in Your Pin (10:30)
How My Research Impacts My Pinterest Strategy (11:04)
Sales & Data: A Breakdown of my Pin Audience (13:21)
If you are interested in learning more about Pinterest, my friend Ally wrote an Amazon best selling book Oooh Pinteresting! If you click the title, it will bring you to my Amazon affiliate link. Your price will not change at all but I will receive a small commission which helps me maintain this podcast - I super appreciate your support! (And so does Ally!)
You need your copy of Post with Purpose & Personality!
Plus!! I have started a Facebook group for those of us who want to connect more, learn more, and support each other as we grow our businesses. I'll go live with information I think you'll find helpful plus provide other helpful resources. Search Connections Coffee Confidence on Facebook or click the link --> Bring me to the Group!
Are you on LinkedIn? I am!
✔And Pinterest!
✔And Instagram!
Research Sources:
https://blog.hootsuite.com/pinterest-statistics-for-business/
https://www.sec.gov/Archives/edgar/data/1506293/000119312519083544/d674330ds1.htm
https://www.internetlivestats.com/google-search-statistics/
business.pinterest.com
Support this show http://supporter.acast.com/connections-coffee-confidence.
Hosted on Acast. See acast.com/privacy for more information.
Next Episode
Creating a Communications Plan For Your Business
Do you think strategic communications planning is for a massive company with a huge budget and either an inhouse PR person or an agency on standby? I gotta tell you, assuming you aren’t connected with illegal or highly dangerous goods and services, with thoughtful planning and some help, you've got this.
But why do I need a communications plan, I hear you ask. And how do I even get started? Is this something that is going to eat my soul and laugh back at me through every Instagram post I make?
This podcast walks you through how a communications plan is going to make your life so much more strategic - once you've mapped out your plans, you follow your steps all the way to meeting your goals.
Key Points:
- Getting Geeky With It: The Value of a Communications Plan (2:26)
- Mission Vision & Value Statements: MVV for Short (3:00)
- Why Create an MVV (5:06)
- What I Mean by a Communications Plan: What it Means for Your Business (6:19)
- A Good Relationship (8:09)
- MVV & Messaging (8:45)
- Nuts & Bolts of How (9:13)
- Does Order Matter? (10:03)
- A Mechanism in Action: Instagram (10:36)
- Bringing it all Together (11:14)
- Living Documents (12:01)
Also mentioned:
- You need your copy of Post with Purpose & Personality! A free guide to answer your question "what do I post about?!" These five prompts point you to using social media in a way that is true to you, your business, and resonates with your clients. Download yours today!
- Episode 27
- Work with me to review or create your communications plan for 2021.
You're invited! Connections Coffee Confidence Community on Facebook
Support this show http://supporter.acast.com/connections-coffee-confidence.
Hosted on Acast. See acast.com/privacy for more information.
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