Are You Ready for the New PR
04/11/22 • 15 min
I was recently asked my opinion on the 'new PR' methods. Well, there are a lot of headlines (and gurus) out there shouting about the best way to market your business right now and those people and what they tout cause a lot of us to do a deep dive into freebies, courses, and workshops that we don't necessarily need - all because there are newer, better way to do things, right? You might think you're not a communicator but I promise you that you are. And the 'new PR' isn't something that needs to scare anybody into analysis paralysis or procrasti-learning. Have a listen to this podcast episode to hear reassurances on your ability to successfully do your own PR.
An integral part of public relations is your messaging, what you want people to know think feel or do as a result of your communications with them - go on now, tell me how that still doesn’t apply to your every day communications with everyone you come into contact with?Resources to help - classic PR strategies & skills, no new-fangled :- Create Your Social Media Content Strategy masterclass - Use your stories in a strategic way to help your business reach your goals, explained in this 32 minute video guide: www.janicefogarty.com/create-your-social-media-content-strategy
- Take Control of Your Brand guide - A 16 page workbook that lightens your load by keeping what identifies your business as yours in a central place, empowering you to hand over content design with confidence. www.janicefogarty.com/take-control-of-your-brand-guide
- Strategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across
If you enjoy this podcast, I’d be extra grateful if you could rate & review so more people can hear it. I'm an independent podcaster and appreciate your support!
I love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (I also love Better Than Botox and You Dew You, too!) By using my referral link, you can get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty
Are you on my email list yet? Head to www.janicefogarty.com and get on my list to find out behind the scenes stories about the podcast, and how to use the tips and ideas talked about in the episodes in your business.
Support this show http://supporter.acast.com/connections-coffee-confidence.
Hosted on Acast. See acast.com/privacy for more information.
I was recently asked my opinion on the 'new PR' methods. Well, there are a lot of headlines (and gurus) out there shouting about the best way to market your business right now and those people and what they tout cause a lot of us to do a deep dive into freebies, courses, and workshops that we don't necessarily need - all because there are newer, better way to do things, right? You might think you're not a communicator but I promise you that you are. And the 'new PR' isn't something that needs to scare anybody into analysis paralysis or procrasti-learning. Have a listen to this podcast episode to hear reassurances on your ability to successfully do your own PR.
An integral part of public relations is your messaging, what you want people to know think feel or do as a result of your communications with them - go on now, tell me how that still doesn’t apply to your every day communications with everyone you come into contact with?Resources to help - classic PR strategies & skills, no new-fangled :- Create Your Social Media Content Strategy masterclass - Use your stories in a strategic way to help your business reach your goals, explained in this 32 minute video guide: www.janicefogarty.com/create-your-social-media-content-strategy
- Take Control of Your Brand guide - A 16 page workbook that lightens your load by keeping what identifies your business as yours in a central place, empowering you to hand over content design with confidence. www.janicefogarty.com/take-control-of-your-brand-guide
- Strategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across
If you enjoy this podcast, I’d be extra grateful if you could rate & review so more people can hear it. I'm an independent podcaster and appreciate your support!
I love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (I also love Better Than Botox and You Dew You, too!) By using my referral link, you can get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty
Are you on my email list yet? Head to www.janicefogarty.com and get on my list to find out behind the scenes stories about the podcast, and how to use the tips and ideas talked about in the episodes in your business.
Support this show http://supporter.acast.com/connections-coffee-confidence.
Hosted on Acast. See acast.com/privacy for more information.
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As the world re-opens, you'll be presented with more and more opportunities to network in person. This short episode walks you through how to craft your killer elevator pitch, one that you'll be able to deliver with confidence and ease, making the best possible first impression. (First aired Sept 2020)
Have you left a rating and review yet? Your support helps bring this independent podcast to more people so they, too, can benefit from the advice they need to raise their business visibility and clarify their messaging. Thank you so much for listening!
Resources to help you in creating your PR and marketing:- Create Your Social Media Content Strategy masterclass - your way to use your stories in a strategic way to help your business reach your goals: www.janicefogarty.com/create-your-social-media-content-strategy
- Take Control of Your Brand guide - a 16 page workbook that lightens your load by keeping what identifies your business as yours in a central place, empowering you to hand over content design with confidence. www.janicefogarty.com/take-control-of-your-brand-guide
- Strategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across
I love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (I also love Better Than Botox and You Dew You, too!) By using my referral link, you can get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty
Are you on my email list yet? Head to www.janicefogarty.com and get on my list to find out behind the scenes stories about the podcast and how to use the tips and ideas talked about in the episodes in your business.
Let's Connect! Pinterest / LinkedIn / Instagram /Connections Coffee Confidence Community on Facebook
Support this show http://supporter.acast.com/connections-coffee-confidence.
Hosted on Acast. See acast.com/privacy for more information.
Next Episode
PR Strategies vs Tactics
So many people are getting wrapped up, thinking they have a great strategy and happily posting, writing sales copy, hosting events, being helpful in Facebook groups and yet never reaching their goals. I fully believe their tactics are spot on but question if their tactics and content are actually strategic. There is a difference and that's what I explore in this episode.
Also mentioned in this episode:
- Get on my waitlist to learn how to create your own strategic communications plan: www.janicefogarty.com/create-your-strategic-communications-plan
- Join my weekly email list to get behind the scenes details, tips on how to incorporate communications strategy in your business, and be first to learn about new offers: www.janicefogarty.com
- Create Your Social Media Content Strategy masterclass - Use your stories in a strategic way to help your business reach your goals, explained in this 32 minute video guide: www.janicefogarty.com/create-your-social-media-content-strategy
- Take Control of Your Brand guide - A 16 page workbook that lightens your load by keeping what identifies your business as yours in a central place, empowering you to hand over content design with confidence. www.janicefogarty.com/take-control-of-your-brand-guide
- Strategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across
If you enjoy this podcast, I’d be extra grateful if you could rate & review so more people can hear it. Those who take the time to rate and review, then screenshot it and tag me on instagram at @janiceefogarty will be entered to win a 30 minute session with me so we can discuss whatever communications challenge you and your business are facing right now. :-)
I love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (I also love Better Than Botox and You Dew You, too!) By using my referral link, you can get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty
Support this show http://supporter.acast.com/connections-coffee-confidence.
Hosted on Acast. See acast.com/privacy for more information.
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