The Role Of SEO In Demand Gen with Sam Dunning of Web Choice

Check out the MarTech Podcast
Quotes:

• "You have to create content to get listeners. But, it's more about how you can bring in marketing and operations in order to run this growth process. Which is more than just producing a 20-minute audio." - Tom Hunt, Founder & CEO, Fame
• "Bloggers are getting significant organic traffic for topics. You can pay them $150 to put your B2B show at number one, with a backlink to your podcast domain page." - Tom Hunt, Founder & CEO, Fame
• "Apple and Spotify are number one. if you have a podcast, I would suggest sending most of your traffic to Apple and Spotify." - Tom Hunt, Founder & CEO, Fame
• "Ranking in a category within Apple is good for your show. You can use that as social proof in the future. And it will bring you more listeners if you get to the top 10 in marketing in the US." - Tom Hunt, Founder & CEO, Fame
• "For the first six months, you just want to see steady month-on-month download growth; typically 10%. Then, well be looking for value from the listener's side." - Tom Hunt, Founder & CEO, Fame
• "I think that ability to learn from experts in the niche you're trying to grow into is super valuable. So, podcasts should definitely be considered at some stage in the early journey of a B2B company." - Tom Hunt, Founder & CEO, Fame

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