Confessions of a B2B Entrepreneur

• Follow Liam on LinkedIn
• Check out Cognism
• Join the ALL IN Community
• Check out our awesome sponsor Ahrefs Webmaster Tools

Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so
Check out our five most downloaded episodes:

1. How To Start A Movement with David Heinemeier Hansson of 37signals
2. Chris Walker Rants On Dark Social, Creating Demand & Company Building
3. CEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares All
4. OLD WAY/NEW WAY with Adam Robinson of Retention.com
5. Nathan Latka Shares His “King-Maker Strategy"
   

Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all.
Guest submissions here: fame.so/cbe-guest
Our sponsor: Want to explode your organic traffic AND keep tabs on your competitors? Ahrefs' new $29 Starter plan lets you track content changes on ANY website, giving you the edge you need. Discover what's included and how it can transform your marketing strategy. Learn more here.

• Follow Jason on LinkedIn
• Check out SHFT Agency
• Check out our awesome sponsor Ahrefs Webmaster Tools

Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so
Check out our five most downloaded episodes:

1. How To Start A Movement with David Heinemeier Hansson of 37signals
2. Chris Walker Rants On Dark Social, Creating Demand & Company Building
3. CEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares All
4. OLD WAY/NEW WAY with Adam Robinson of Retention.com
5. Nathan Latka Shares His “King-Maker Strategy"
   

Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all.
Guest submissions here: fame.so/cbe-guest
Our sponsor: Want to explode your organic traffic AND keep tabs on your competitors? Ahrefs' new $29 Starter plan lets you track content changes on ANY website, giving you the edge you need. Discover what's included and how it can transform your marketing strategy. Learn more here.

In this episode of Confessions of a B2B Marketer, Tom reveals his insights on B2B podcasting and the key factors that contribute to a podcast's success. The discussion revolves around the meaning of success in podcasting and how it goes beyond monetary return on investment. Tom sheds light on various aspects such as guest selection, budgeting, consistency, gaining listenership, production, editing, logistics, and automation that are crucial for running a successful B2B podcast.
B2B podcast success hinges on strategic positioning, guest selection, and consistency, with ROI as the primary metric and enjoyment as a secondary measure.
Successful B2B podcasting requires a niche focus, strategic guest selection, and consistent content production. While ROI is the primary success metric, learning and enjoyment are valuable secondary benefits. A minimal budget can suffice, but the host's time is often the most significant investment. Content should address audience pain points, identified through surveys. Promotion strategies include leveraging existing networks, collaborating with guests, and utilizing platforms like LinkedIn. To maximize ROI, incorporate calls-to-action and track listener sources. Ensure good audio quality, prepare thoroughly for each episode, and maintain a regular publishing schedule. With persistence and strategic execution, a B2B podcast can become a valuable asset for brand building and lead generation.
Episode Resources:

• Listen to If You Market Podcast
• Check out Fame
• Check out bCast
• Check out Abney
• Check out our awesome sponsor HockeyStack

Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so
Check out our five most downloaded episodes:

1. How To Start A Movement with David Heinemeier Hansson of 37signals
2. Chris Walker Rants On Dark Social, Creating Demand & Company Building
3. CEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares All
4. OLD WAY/NEW WAY with Adam Robinson of Retention.com
5. Nathan Latka Shares His “King-Maker Strategy"
   

Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all.
Guest submissions here: fame.so/cbe-guest
Our sponsor: Want to explode your organic traffic AND keep tabs on your competitors? Ahrefs' new $29 Starter plan lets you track content changes on ANY website, giving you the edge you need. Discover what's included and how it can transform your marketing strategy. Learn more here.

• Kevin White on LinkedIn
• Common Room’s LinkedIn
• Common Room’s Website
• Download the 100+ Signals for Pipeline Generation - Curated by Common Room

Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so
Check out our five most downloaded episodes:

1. How To Start A Movement with David Heinemeier Hansson of 37signals
2. Chris Walker Rants On Dark Social, Creating Demand & Company Building
3. CEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares All
4. OLD WAY/NEW WAY with Adam Robinson of Retention.com
5. Nathan Latka Shares His “King-Maker Strategy"
   

Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all.
Guest submissions here: fame.so/cbe-guest
Our sponsor: Want to explode your organic traffic AND keep tabs on your competitors? Ahrefs' new $29 Starter plan lets you track content changes on ANY website, giving you the edge you need. Discover what's included and how it can transform your marketing strategy. Learn more here.

Everyone wants to know how to grow...
How to find more clients, close more customers and see their revenue chart go up and to the right.
But the issue is... that they are asking the WRONG question.
Before looking for the new acquisition strategy, hack or hiring that new sales person... you need to understand why your existing customers are churning, or why they aren't buying again.
Remember: retention is the foundation of growth.
In this episode of Confessions Of A B2B Marketer, Tom shares:
👉 Why this podcast has been quiet for the past 5 months
👉 Revenue numbers for both Fame & bCast
👉 Content planz for the future
Thanks for listening and hit me up on Linkedin if you have any questions: https://www.linkedin.com/in/tomhuntio Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so
Check out our five most downloaded episodes:

1. How To Start A Movement with David Heinemeier Hansson of 37signals
2. Chris Walker Rants On Dark Social, Creating Demand & Company Building
3. CEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares All
4. OLD WAY/NEW WAY with Adam Robinson of Retention.com
5. Nathan Latka Shares His “King-Maker Strategy"
   

Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all.
Guest submissions here: fame.so/cbe-guest
Our sponsor: Want to explode your organic traffic AND keep tabs on your competitors? Ahrefs' new $29 Starter plan lets you track content changes on ANY website, giving you the edge you need. Discover what's included and how it can transform your marketing strategy. Learn more here.