Confessions of a B2B Entrepreneur

In this episode of Confessions of a B2B Marketer, Tom reveals his insights on B2B podcasting and the key factors that contribute to a podcast's success. The discussion revolves around the meaning of success in podcasting and how it goes beyond monetary return on investment. Tom sheds light on various aspects such as guest selection, budgeting, consistency, gaining listenership, production, editing, logistics, and automation that are crucial for running a successful B2B podcast.
B2B podcast success hinges on strategic positioning, guest selection, and consistency, with ROI as the primary metric and enjoyment as a secondary measure.
Successful B2B podcasting requires a niche focus, strategic guest selection, and consistent content production. While ROI is the primary success metric, learning and enjoyment are valuable secondary benefits. A minimal budget can suffice, but the host's time is often the most significant investment. Content should address audience pain points, identified through surveys. Promotion strategies include leveraging existing networks, collaborating with guests, and utilizing platforms like LinkedIn. To maximize ROI, incorporate calls-to-action and track listener sources. Ensure good audio quality, prepare thoroughly for each episode, and maintain a regular publishing schedule. With persistence and strategic execution, a B2B podcast can become a valuable asset for brand building and lead generation.
Episode Resources:

• Listen to If You Market Podcast
• Check out Fame
• Check out bCast
• Check out Abney
• Check out our awesome sponsor HockeyStack

Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so
Check out our five most downloaded episodes:

1. How To Start A Movement with David Heinemeier Hansson of 37signals
2. Chris Walker Rants On Dark Social, Creating Demand & Company Building
3. CEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares All
4. OLD WAY/NEW WAY with Adam Robinson of Retention.com
5. Nathan Latka Shares His “King-Maker Strategy"
   

Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all.
Guest submissions here: fame.so/cbe-guest
Our sponsor: Want to explode your organic traffic AND keep tabs on your competitors? Ahrefs' new $29 Starter plan lets you track content changes on ANY website, giving you the edge you need. Discover what's included and how it can transform your marketing strategy. Learn more here.

• Daniel Cmejla's LinkedIn
• Apollo's website
• Apollo's hiring page
• Influence book by Robert Cialdini
• Cialdini's six principles of persuasion
• Field Marketing 2.0 with Arthur Castillo of Chili Piper
• Check out our awesome sponsor, Fame, they start and grow the world's most profitable B2B podcasts

Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so
Check out our five most downloaded episodes:

1. How To Start A Movement with David Heinemeier Hansson of 37signals
2. Chris Walker Rants On Dark Social, Creating Demand & Company Building
3. CEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares All
4. OLD WAY/NEW WAY with Adam Robinson of Retention.com
5. Nathan Latka Shares His “King-Maker Strategy"
   

Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all.
Guest submissions here: fame.so/cbe-guest
Our sponsor: Want to explode your organic traffic AND keep tabs on your competitors? Ahrefs' new $29 Starter plan lets you track content changes on ANY website, giving you the edge you need. Discover what's included and how it can transform your marketing strategy. Learn more here.

What did we learn?

1. Build a personal brand and audience as you move through your career.
2. How can you show the world that your software works?
3. How can you incorporate education into your customer acquisition process?
4. Is there a low risk, high value offer you can make to your prospects in order to convert them into customers sooner?
5. How can you best incentivise your partners and affiliates?
6. Who is the face of your business and how can you build their profile?
7. What else can you offer users that may end up churning, including an option to pause their account but keep their data for a fraction of the cost?
8. Which of the above strategies can you use to build a universe around your SaaS?
9. Once you have dominated your initial market, which adjacent products are your customers paying for?
10. How can you bring in your customers and partners along with your story?

• How ClickFunnels Built a $160m Revenue Empire, $5 Billion+ Exit in 2023?
• Check out our awesome sponsors Fame, they start and grow the worlds most profitable B2B podcasts and Samurai Links a B2B link-building agency that is offering a complimentary comprehensive optimization report for 5 of your high priority pages that you wanna rank better within 30 days.

Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so
Check out our five most downloaded episodes:

1. How To Start A Movement with David Heinemeier Hansson of 37signals
2. Chris Walker Rants On Dark Social, Creating Demand & Company Building
3. CEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares All
4. OLD WAY/NEW WAY with Adam Robinson of Retention.com
5. Nathan Latka Shares His “King-Maker Strategy"
   

Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all.
Guest submissions here: fame.so/cbe-guest
Our sponsor: Want to explode your organic traffic AND keep tabs on your competitors? Ahrefs' new $29 Starter plan lets you track content changes on ANY website, giving you the edge you need. Discover what's included and how it can transform your marketing strategy. Learn more here.

Everyone wants to know how to grow...
How to find more clients, close more customers and see their revenue chart go up and to the right.
But the issue is... that they are asking the WRONG question.
Before looking for the new acquisition strategy, hack or hiring that new sales person... you need to understand why your existing customers are churning, or why they aren't buying again.
Remember: retention is the foundation of growth.
In this episode of Confessions Of A B2B Marketer, Tom shares:
👉 Why this podcast has been quiet for the past 5 months
👉 Revenue numbers for both Fame & bCast
👉 Content planz for the future
Thanks for listening and hit me up on Linkedin if you have any questions: https://www.linkedin.com/in/tomhuntio Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so
Check out our five most downloaded episodes:

1. How To Start A Movement with David Heinemeier Hansson of 37signals
2. Chris Walker Rants On Dark Social, Creating Demand & Company Building
3. CEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares All
4. OLD WAY/NEW WAY with Adam Robinson of Retention.com
5. Nathan Latka Shares His “King-Maker Strategy"
   

Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all.
Guest submissions here: fame.so/cbe-guest
Our sponsor: Want to explode your organic traffic AND keep tabs on your competitors? Ahrefs' new $29 Starter plan lets you track content changes on ANY website, giving you the edge you need. Discover what's included and how it can transform your marketing strategy. Learn more here.

Check out the MarTech Podcast here: https://martechpod.com
Quotes:

• "Instead of having a team of seven full time consultants, have a pool of 15 freelancers behind the scenes that deliver your service, with a couple full-time employees to handle communication with the client." -Tom Hunt, Founder & CEO, Fame
• "Freelancers don't necessarily want to jump on calls with you. They simply want the five tasks that they have to do that day they can do without too much hassle and too much bother." -Tom Hunt, Founder & CEO, Fame
• "Being a bootstrapped company, sometimes you may want to work with a client if they don't fit perfectly into your productized methodology. Because you want or need the revenue." -Tom Hunt, Founder & CEO, Fame
• "We have largely managed to refuse people that don't fit within the thing that we offer. So, we've been able to scale relatively quickly." -Tom Hunt, Founder & CEO, Fame
• "You have to build trust. You can't just take work away from a freelancer for no reason, there has to be rules around that so they feel in control." -Tom Hunt, Founder & CEO, Fame
• "The most important mindset to develop is that the business' customers are not your only customers. Your job as the leader is to make their lives better. The more you do that, the lower your employee churn." -Tom Hunt, Founder & CEO, Fame

Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so
Check out our five most downloaded episodes:

1. How To Start A Movement with David Heinemeier Hansson of 37signals
2. Chris Walker Rants On Dark Social, Creating Demand & Company Building
3. CEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares All
4. OLD WAY/NEW WAY with Adam Robinson of Retention.com
5. Nathan Latka Shares His “King-Maker Strategy"
   

Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all.
Guest submissions here: fame.so/cbe-guest
Our sponsor: Want to explode your organic traffic AND keep tabs on your competitors? Ahrefs' new $29 Starter plan lets you track content changes on ANY website, giving you the edge you need. Discover what's included and how it can transform your marketing strategy. Learn more here.