Episode 25: Stand Out or Step Aside: 10 Ways to Boost Your Business Visibility
01/20/25 • 23 min
This week on Confessions From the Home Office Podcast, you'll learn how to get noticed when you put your business or content out into the world. Here are ten strategies!
- Own Your Digital Real Estate
- Build and actively maintain your website
- Ensure site is fast and mobile-friendly
- Optimize for voice search
- Run speed tests using tools like Page Speed Insights
- Check core web vitals
- Test on multiple devices and browsers
- Reuse and Repurpose Content
- Transform podcast content into multiple formats
- Create show notes, social media posts, blog posts
- Adapt content for different platforms (LinkedIn, Facebook, Instagram)
- Don't hesitate to reshare valuable content
- Local SEO
- Verify business with Google
- Regular updates on Google My Business listing
- Use specific local keywords
- Create targeted landing pages for services
- Micro Communities
- Join relevant Facebook groups, Reddit, Slack, Discord
- Build rapport before promoting
- Spend 10-15 minutes daily engaging
- Focus on providing value
- Strategic Partnerships and Collaborations
- Partner with complementary businesses
- Host joint events
- Example: Photographer partnership for headshot workshops
- Start small and test what works
- Personal Brand Evolution
- Balance personal and business content
- Share appropriate behind-the-scenes content
- Stay authentic and transparent
- Don't overshare or compromise privacy
- Video Content Revelation
- Embrace video despite discomfort
- Start with short-form content (reels, stories)
- Basic equipment needed: microphone, ring light, laptop stand
- Utilize 3-minute format for reels
- Podcast Guesting Strategy
- Research compatible podcasts
- Prepare pitch materials (bio, headshot, links)
- Highlight value you can bring
- Follow up consistently
- Email Marketing
- Build and maintain email list
- Segment audience appropriately
- Utilize LinkedIn newsletters
- Send targeted content to different segments
- Talk to People
- Attend networking events regularly
- Meet one-on-one with industry connections
- Follow up after meetings
- Build trusted relationships
Action Item:
Conduct an audit of your current visibility and find the gaps!
Coming Next Week:
Special guest from the PR world sharing tips and ideas!
Sponsor: Patriot's Beef Club - Premium USDA prime beef from family-owned farms. To learn more visit: patriotsbeef.com/america
Contact Wendi Hill with questions! [email protected]
Market Momentum is a full-service marketing consulting company located in Greenville, South Carolina. Market Momentum helps businesses plan and execute their marketing consistently, using online and offline tools. No marketing team member on staff? You probably don't need one. Companies outsource their marketing to us, and we become your Marketing Department. Get all of the expertise without all of the overhead.
Many clients struggle with the technology that goes along with marketing. Don't worry. We have you covered. When you work with us, you get marketing and the technical support you need for your marketing platforms. To learn more, visit marketmomentum.biz.
#marketingconsulting #marketingpodcast #marketmomentum #wendihill #greenvillescmarketingconsulting #digitalmarketinggreenvillesouthcarolina
This week on Confessions From the Home Office Podcast, you'll learn how to get noticed when you put your business or content out into the world. Here are ten strategies!
- Own Your Digital Real Estate
- Build and actively maintain your website
- Ensure site is fast and mobile-friendly
- Optimize for voice search
- Run speed tests using tools like Page Speed Insights
- Check core web vitals
- Test on multiple devices and browsers
- Reuse and Repurpose Content
- Transform podcast content into multiple formats
- Create show notes, social media posts, blog posts
- Adapt content for different platforms (LinkedIn, Facebook, Instagram)
- Don't hesitate to reshare valuable content
- Local SEO
- Verify business with Google
- Regular updates on Google My Business listing
- Use specific local keywords
- Create targeted landing pages for services
- Micro Communities
- Join relevant Facebook groups, Reddit, Slack, Discord
- Build rapport before promoting
- Spend 10-15 minutes daily engaging
- Focus on providing value
- Strategic Partnerships and Collaborations
- Partner with complementary businesses
- Host joint events
- Example: Photographer partnership for headshot workshops
- Start small and test what works
- Personal Brand Evolution
- Balance personal and business content
- Share appropriate behind-the-scenes content
- Stay authentic and transparent
- Don't overshare or compromise privacy
- Video Content Revelation
- Embrace video despite discomfort
- Start with short-form content (reels, stories)
- Basic equipment needed: microphone, ring light, laptop stand
- Utilize 3-minute format for reels
- Podcast Guesting Strategy
- Research compatible podcasts
- Prepare pitch materials (bio, headshot, links)
- Highlight value you can bring
- Follow up consistently
- Email Marketing
- Build and maintain email list
- Segment audience appropriately
- Utilize LinkedIn newsletters
- Send targeted content to different segments
- Talk to People
- Attend networking events regularly
- Meet one-on-one with industry connections
- Follow up after meetings
- Build trusted relationships
Action Item:
Conduct an audit of your current visibility and find the gaps!
Coming Next Week:
Special guest from the PR world sharing tips and ideas!
Sponsor: Patriot's Beef Club - Premium USDA prime beef from family-owned farms. To learn more visit: patriotsbeef.com/america
Contact Wendi Hill with questions! [email protected]
Market Momentum is a full-service marketing consulting company located in Greenville, South Carolina. Market Momentum helps businesses plan and execute their marketing consistently, using online and offline tools. No marketing team member on staff? You probably don't need one. Companies outsource their marketing to us, and we become your Marketing Department. Get all of the expertise without all of the overhead.
Many clients struggle with the technology that goes along with marketing. Don't worry. We have you covered. When you work with us, you get marketing and the technical support you need for your marketing platforms. To learn more, visit marketmomentum.biz.
#marketingconsulting #marketingpodcast #marketmomentum #wendihill #greenvillescmarketingconsulting #digitalmarketinggreenvillesouthcarolina
Previous Episode
Episode 24: Why YouTube is a Marketing Goldmine
In this episode of Confessions From the Home Office, we dig into why YouTube is a Marketing Goldmine for your business!
Did You Know?
- There are over 1 billion hours of YouTube content watched daily
- 720,000 hours of video are uploaded to YouTube each day (500 hours per minute)
- YouTube is the world's second-largest search engine after Google
- Over 50% of people use YouTube to research products before purchasing
- YouTube Shorts have expanded from 60 seconds to 3 minutes
- YouTube Shorts have more monthly logged-in users than TikTok and Instagram Reels
- Average YouTube session is over 40 minutes
Benefits of YouTube Marketing:
- Longer form content compared to TikTok/Instagram
- Sophisticated targeting capabilities through Google
- Content has longer shelf life and can drive traffic for years
- Strong ad programs
- Videos can reach audiences across different regions
- Good for educational and informational content
Channel Setup Tips:
- Create channel using Gmail account
- Optimize channel name for clarity
- Write clear, keyword-rich description
- Add channel art (profile picture and banner)
- Create channel trailer
- Organize content into playlists
Best Practices:
- Use relevant keywords and descriptive titles
- Include calls-to-action in descriptions
- Add timestamps for longer videos
- Enable closed captioning
- Use 16:9 aspect ratio
- Create custom thumbnails using Canva or PowerPoint
- Focus on educational content and FAQs
- Monitor analytics to see what works
- Maintain consistent posting schedule
Case Study: Law firm client success over 4.5 years getting nationwide clients through YouTube videos
Have questions? Please email Wendi: [email protected]
Like, subscribe, share, and leave a review to help others find the show!
Sponsor: Patriots Beef Club Website: patriotsbeefclub.com/America
Market Momentum is a full-service marketing consulting company located in Greenville, South Carolina. Market Momentum helps businesses plan and execute their marketing consistently, using online and offline tools. No marketing team member on staff? You probably don't need one. Companies outsource their marketing to us, and we become your Marketing Department. Get all of the expertise without all of the overhead.
Many clients struggle with the technology that goes along with marketing. Don't worry. We have you covered. When you work with us, you get marketing and the technical support you need for your marketing platforms. To learn more, visit marketmomentum.biz.
#marketingconsulting #marketingpodcast #marketmomentum #wendihill #greenvillescmarketingconsulting #digitalmarketinggreenvillesouthcarolina
Next Episode
Episode 26: Champagne, Calendars & Connections: A PR Mom's Guide to Getting It Done
In this episode of Confessions From the Home Office, we are exploring the intersection of goal setting, networking, and running a successful business while managing family life. Nisha Patel, owner of a boutique PR (NPatel Communications) firm in Greenville, SC, shares her journey from TV reporter to PR business owner and full-time mom.
Key Topics Wendi and Nisha Discussed:
- Transitioning from journalism to PR
- Balancing business ownership with family life
- Strategic goal setting in Q4-start before the new year!
- Creating and managing think tanks for business growth
- The importance of networking and building connections
- Managing work schedules with family commitments
- Dealing with setbacks and maintaining focus
"Your business will grow if you put the work into it. That does not mean you have to be working on your business 24 hours a day, seven days a week." - Nisha Patel
Key Takeaways:
- Start goal setting early (Q4 for the next year)
- Begin networking with existing connections
- Take one day at a time and give yourself grace
- Set aside dedicated time to work on your business
- Don't view other business owners as competition
Nisha Patel is the owner of NPatel Communications in Greenville, South Carolina. With a background in television journalism as a former CBS and Fox affiliate reporter, she transitioned to PR and now runs her own boutique firm while raising her family.
Next Week's Episode: Join us for lessons learned from Wendi Hill's 20 years in business.
Subscribe and Follow: Find Confessions From the Home Office on YouTube and all major podcast platforms.
Nisha can be reached: 864.384.2403 or [email protected]
Wendi Hill can be reached at [email protected] or 864-363-2000
Market Momentum is a full-service marketing consulting company located in Greenville, South Carolina. Market Momentum helps businesses plan and execute their marketing consistently, using online and offline tools. No marketing team member on staff? You probably don't need one. Companies outsource their marketing to us, and we become your Marketing Department. Get all of the expertise without all of the overhead.
Many clients struggle with the technology that goes along with marketing. Don't worry. We have you covered. When you work with us, you get marketing and the technical support you need for your marketing platforms. To learn more, visit marketmomentum.biz.
#marketingconsulting #marketingpodcast #marketmomentum #wendihill #greenvillescmarketingconsulting #digitalmarketinggreenvillesouthcarolina
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