Episode 24: Why YouTube is a Marketing Goldmine

Today's episode of Confessions From the Home Office takes a look at the state of Facebook marketing and whether it's still relevant for businesses in 2025.

Key Stats

• Facebook has over 3 billion monthly active users
• Meta apps (including Instagram, Messenger, WhatsApp) have 3.3 billion daily users!
• About 50% of Facebook content shown is now from non-connected sources (similar to TikTok's For You page)

What's Working on Facebook Short-Form Videos (Reels)

• 90-second video format
• Best practice: Create in Instagram first, then cross-post to Facebook
• More features and intuitive editing in Instagram
• Need strong hooks in first 3 seconds

Example Hooks:

• "You've been doing your social media wrong this whole time"
• "The secret to being your own boss that nobody talks about"
• "I tested this AI tool for 30 days and you won't believe what happened"
• "This 10-second hack will change how you schedule your social media"
• "What other marketing consultants don't want you to know"

Text Posts with Colored Backgrounds

• Stand out in the feed
• Use emojis for added attention
• Recommended frequency: 1-2 times per week

Stories

• Effective for staying top of mind
• May not perform as well as Instagram Stories
• Still valuable for brand visibility

Changes in Analytics

• Video views now counted after one millisecond (previously 3 seconds)
• Important to consider this when evaluating performance metrics
• Focus on private message shares (DMs) as key engagement metric

Meta AI Features

• Comment summarization for long threads
• Ad headline generation
• Improved copy suggestions
• Better audience targeting through Advantage plus feature
• A/B testing capabilities between human and AI-written content

Key Recommendations

1. Create shareable content
2. Keep content authentic and human
3. Don't abandon existing Facebook presence
4. Utilize AI features while maintaining authenticity
5. Focus on building engagement through DM shares

Contact Information

Email:[email protected] with questions or if you have a topic you want Wendi to cover on future episodes!

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