Communicate for Good

In this episode, Erica and Elizabeth discuss:

• Opening the dialogue of accessibility.
• Accessibility of art by socio-economic standards.
• Marketing your businesses toward universal accessibility and recognizing your target population.
• Accessibility and sensitivity training.

Key Takeaways:

• Universal Design on the basis of equity, which levels the playing field while thinking about the audience and users when designing the venue and program.
• Beware of ableist thinking that is dismissive of the experiences that people with disabilities experience.
• Ask the demographic that you are trying to include to help in the planning and for the advice.
• While planning ask yourself, will this be accessible to everyone of all abilities?
  

"Creating spaces, programs, and events for everybody." — Elizabeth Ralston

About Elizabeth Ralston: Elizabeth Ralston has more than 20 years of experience working with nonprofits, government agencies, and academic institutions. She has a Master of Public Health degree from the University of Michigan and a certificate of Nonprofit Management from the University of Washington.

As a Peace Corps Volunteer, Elizabeth experienced first-hand the powerful impact a person can have on others’ lives. She has devoted her life to public service ever since.

Elizabeth works with organizations to engage constituents through capacity building, program delivery, and strategic communications. Her objective is to showcase an organization’s story and impact in a compelling way, attracting more program participants, volunteers, donors, and community partners to its mission.

Elizabeth is deaf and uses two cochlear implants to hear. An avid patron of the arts, she founded the Seattle Cultural Accessibility Consortium, a grassroots effort to connect arts and cultural organizations with information and resources to improve accessibility for people of all abilities. The consortium is the first of its kind in the Seattle area to address inequities in accessing arts events, programs, and spaces.

Try out the Wordifier FREE to see if you should stop using a word, use it with caution, or use it all you want? http://www.claxonmarketing.com/wordifier/

Connect with Elizabeth Ralston:
Facebook: Seattle Cultural Accessibility Consortium
YouTube: Seattle Cultural Accessibility Consortium
Email: elizabeth.s.ralston@gmail.com

CONNECT WITH ERICA:

Website: http://www.claxonmarketing.com/about-erica/
http://www.claxonmarketing.com/
http://claxonuniversity.com/
http://www.wordifier.com
Twitter: https://twitter.com/ClaxonMarketing
Vimeo: https://vimeo.com/claxonuniversity
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxonmarketing.com
seattelcac@gmail.com

In this episode, Erica and Will discuss:

• Using data to guide strategy.
• 5 possible marketing channels & how they’re working:
  • 1. Facebook
  • 2. Web Tracking and Devices
  • 3. Text Messaging
  • 4. Social Media
  • 5. Digital Ads
• Creating success through peer to peer fundraising.
• The differences in site visits from desktop vs. mobile devices.
• Utilizing the social media platform that your audience uses for digital ads.

Key Takeaways:

• Using your platform to storytell and be relevant on a human level makes people take notice and builds empathy. If you care, the audience will care.
• As a nonprofit be honest and transparent. Tell donors how the pandemic has impacted your fundraising and where the shortfalls are.
• Acknowledging what people are going through at the current time may mean an adjustment to your message.
• Anytime you can empower people to make a difference in the world, even a little one, do it.

"Regardless of what your cause is, it hasn’t stopped mattering." — Will Valverde

About Will Valverde: Will is the Senior Creative Director at M+R and the lead writer of the annual M+R Benchmarks Study. He has spent more than a decade helping major nonprofits develop memorable digital advocacy and fundraising campaigns, with a special focus on creative engagement. He proudly contributes concepts, copy, and strategic direction for organizations like Feeding America, USA for UNHCR, World Wildlife Fund, and Planned Parenthood Federation of America.

Try out the Wordifier FREE to see if you should stop using a word, use it with caution, or use it all you want? http://www.claxonmarketing.com/wordifier/

Connect with Will Valverde:

Website: M+R
Mr.Benchmarks.com
Email: wvalverde@mrss.com

CONNECT WITH ERICA:

Website: http://www.claxonmarketing.com/about-erica/
http://www.claxonmarketing.com/
http://claxonuniversity.com/
http://www.wordifier.com
Twitter: https://twitter.com/ClaxonMarketing
Vimeo: https://vimeo.com/claxonuniversity
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxonmarketing.com

In this episode, Erica and Brea discuss:

• The power of communication and marketing.
• The role gender dynamics play while working from home.
• Creating a virtual think tank with specialists to solve problems.
• Women and vulnerability in being authentic in the workplace and on social media.

Key Takeaways:

• The workforce today looks different than it did before. There is a need that businesses and people share. Help highly skilled employees to feel valued while the business is flexible and accessible.
• 3 Key Values,
  • 1. Precious stewardship of our resources, time and money.
  • 2. Be wired for impact. Focus on the things that will be the most impactful with our time.
  • 3. Be an intentional community, come together on purpose and for cause.
• Communicate and build loyalty with your team by creating 30 minutes of one on one time.

"There are circles and appropriate places where you can be vulnerable." — Brea Starmer

About Brea Starmer: Brea Starmer is the Founder of Lions+Tigers, a marketing and strategy consultancy building a bridge to the future of work. In 2018, Brea started the firm in response to a need she identified as a senior consultant and mom of two young boys: flexible, fractional high-impact work. Her team of 50+ serve clients like Microsoft and Google. Brea, a leader in the space for 15 years, started her career at Microsoft in partner channel marketing and business strategy. She later grew a global staffing firm from startup to 120 consultants with $16M in revenue in four years. An alum of Washington State University, she sits on the Marketing Advisory Board at Carson College of Business. Brea is most passionate about helping people thrive in their “highest and best use” through courageous action. When she’s not with her boys, you can find Brea living the Lions+Tigers mission from her backyard She Shed office outside of Seattle, Wa.

Try out the Wordifier FREE to see if you should stop using a word, use it with caution, or use it all you want? http://www.claxonmarketing.com/wordifier/

Connect with Brea Starmer:

Twitter: @LionsTigersco
Facebook: Lions and Tigers Co.
Instagram: @lionstigersco
Website: Lions-Tigers.com
LinkedIn: Lions + Tigers
Email: brea@lions-tigers.com

CONNECT WITH ERICA:

Website: http://www.claxonmarketing.com/about-erica/
http://www.claxonmarketing.com/
http://claxonuniversity.com/
http://www.wordifier.com
Twitter: https://twitter.com/ClaxonMarketing
Vimeo: https://vimeo.com/claxonuniversity
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxonmarketing.com

In this episode, Erica and Megan discuss:

• Aligning personal brand with organizational brand.
• The challenges of communicating with audiences given the range of things that people are experiencing, especially right now.
• The art and science of telling the story of an organization, while keeping it real and relevant.
• The difference between self-compassion and self-care and the importance of leadership modeling those values.
• The difference between authenticity and radical realness.
  

Key Takeaways:

• Don’t fear failure. Fear apathy.
• Your good is good enough.
• Don’t spread yourself too thin. Focus on one or two social media outlets that make sense for your brand. And stop worrying about everything else.
• Be brave, be real, but also be discerning and strategic.
• Learn how to separate urgent from important. You don't have to do “all the everything”.

"You’ve got to find the ‘good enough bucket’. On one end of the spectrum, there's perfect. On the other end [there’s] going out scattershot with no real intention or strategy. Somewhere in between, there is a thoughtful approach." — Megan McNally

About Megan McNally: Megan McNally is a lawyer and strategic advisor to purpose-driven people and organizations. She has spent more than two decades as an organizational leader, consultant, educator, and public speaker, including executive roles with the NPower Network, Washington State Bar Association & Foundation, and Pacific Science Center. In 2017, Megan founded The FBomb Breakfast Club - a peer support community of over 3,000 female founders and women business owners - and was named one of the Most Influential People of 2018 by Seattle Magazine. She serves on the UW Nonprofit Management Advisory Board, the Seattle University School of Law Alumni Board, the Seattle Globalist Board of Directors, and on the advisory boards of multiple startup organizations.

Megan has been featured in Geekwire, the Puget Sound Business Journal, Seattle Lawyer, and more. She's a two-time winner of The Moth storytelling competition, and a frequent speaker on leadership, strategy, and the power of failure.

Mentioned: Katie Sturino (@katiesturino) 12ish style

Connect with Megan McNally:

Website: FBombBreakfastClub.com Doyenne-Strategy.com
Twitter: FBomb Breakfast Club (@FBombBClub)
LinkedIn: https://www.linkedin.com/in/meganmcnallyseattle/
Email: megan@doyenne-strategy.com
CONNECT WITH ERICA:

Website: http://www.claxonmarketing.com/about-erica/
http://www.claxonmarketing.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxonmarketing.com

In this episode, Erica and Catherine discuss:

• The benefits of leading from behind the scenes.
• Successful networking as an introvert.
• Understand and embracing the cycle of the event.
• Building a team of diverse backgrounds for a better team.
  

Key Takeaways:

• Get involved in the business to meet people by being of service.
• Know yourself and be aware of how you need to recharge.
• As a leader help everyone to shine individually and as a team, not one more than another.
• Be a purpose-driven leader and business owner to build a strong and engaged team.

"My goal when I go to a networking event isn’t to meet everyone in the room."

— Catherine Rocheleau

About Catherine Rocheleau: Catherine Rocheleau is a three-time best-selling author and Business Impact Strategist who is passionate about creating positive social change through business. She has been a business owner for over 25 years and is the creator of Recession-Proof Business Blueprint and IMPACT Business Blueprint. Through her MoreThanGreenTM program 2% of top-line revenues are donated to charity.

Small business owners hire her to align purpose and profit because most struggle with a positive money mindset, inconsistent revenues and growth, or high turnover while aiming to create a positive impact. So, Catherine helps them lead from the heart, build resilient systems, strategies, and tactics that differentiates their business from the competition so they thrive, not just survive!

Try out the Wordifier FREE to see if you should stop using a word, use it with caution, or use it all you want? http://www.claxonmarketing.com/wordifier/

Connect with Catherine Rocheleau:

Twitter: https://twitter.com/ignitesolutionz
Facebook: https://facebook.com/igniteleadershipinternational
Instagram: https://instagram.com/igniteleadership
Website: https://igniteleaders.com
E-Book: How to Be A Great Purpose Driven Leader

Leading on Point and on Purpose

YouTube: https://youtube.com/c/catherinerocheleau
LinkedIn: https://linkedin.com/in/igniteleadership
Email:catherine@igniteleaders.com

CONNECT WITH ERICA:

Website: http://www.claxonmarketing.com/about-erica/
http://www.claxonmarketing.com/
http://claxonuniversity.com/
http://www.wordifier.com
Twitter: https://twitter.com/ClaxonMarketing
Vimeo: https://vimeo.com/claxonuniversity
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxonmarketing.com