Communicate for Good
Erica Mills Barnhart
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Top 10 Communicate for Good Episodes
Goodpods has curated a list of the 10 best Communicate for Good episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Communicate for Good for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Communicate for Good episode by adding your comments to the episode page.
COVID-19 Angst & Fundraising Joy with Rebecca Zanatta
Communicate for Good
05/11/20 • 49 min
In this episode, Erica and Rebecca discuss:
- The weirdness of engaging donors during COVID-19. And the fact that people want to help so giving them ways to get involved will spark joy for them.
- What fundraising will look like after COVID-19 and how to prepare for it.
- Whether Millennials approach giving to charity differently from Baby Boomers or Gen X.
- Focusing on the short-term without losing sight of the long-term.
- How to engage individuals board members in ways that play to their strengths and the value of clearly communicating with them about your organization’s current needs and how they can help you meet them.
Key Takeaways:
- Don’t be afraid to engage your donors in challenging times, and encourage your board members who are still active.
- The 3 T’s are Time, Talent, and Treasure. If your donors don’t have treasure right now, ask them for their time or their talent.
- Forget everything you know, and start with a blank piece of paper when thinking about your fundraising strategy.
- Question whether to put on an event. Do you really need one?
- People tend to support what they create. How can your supporters and potential supporters help you create solutions to the issues you address?
"Donors love to be involved in something that's big, and that is really impactful. What is that next big idea you want to go out that you've learned during this time?" — Rebecca Zenatta
About Rebecca Zanatta: Rebecca brings 20+ years of experience building and stewarding strategic donor partnerships. She is a Washington State University graduate and holds a Certificate in Fund Raising Management from the Lilly School of Philanthropy. Rebecca is faculty at Seattle University in the Master in Nonprofit Leadership program and is a WSU Foundation Trustee.
Try out the Wordifier FREE to see if you should stop using a word, use it with caution, or use it all you want? http://www.claxonmarketing.com/wordifier/
Connect with Rebecca Zanatta:
Twitter: https://twitter.com/rebeccazanatta
Website: https://www.ostaragroup.com/
Email: [email protected]
CONNECT WITH ERICA:
Website: http://www.claxonmarketing.com/about-erica/
http://www.claxonmarketing.com/
Twitter: https://twitter.com/ClaxonMarketing
Vimeo: https://vimeo.com/claxonuniversity
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: [email protected]
Marlette Jackson and Erin Dowell: Are you guilty of woke-washing?
Communicate for Good
10/19/20 • 60 min
Erin Dowell, JD, and Marlette Jackson, PhD join Erica to discuss woke washing (“appropriating the language of social activism for marketing purposes”), allyship, advocacy for corporate gain, implicit bias, and the concept of cancel culture. Erin and Marlette ask a series of questions throughout the episode that can help you do a culture audit of your organization at a deeper level.
About Erin and Marlette:
Marlette Jackson, PhD, is an equity and inclusion scholar, practitioner, and consultant who currently serves as the Manager of Diversity & Inclusion at UT Southwestern Medical Center. In this role, Marlette oversees the institution’s strategic approach to promoting a culture of inclusion and belonging.
Erin Dowell, JD, is an equity and inclusion practitioner, investigator, and consultant. Erin advances organizational cultures of diversity, equity, and inclusion by developing policy, outreach, and education initiatives.
Resources referenced in this episode:
"Woke-Washing" Your Company Won't Cut It by Erin Dowell, Marlette Jackson
“Woke-washing brands cash in on social justice. It’s lazy and hypocritical.” Arwa Mahdawi
Connect with Erin and Marlette:
Website:
https://www.marlettejacksonphd.com/
LinkedIn:
https://www.linkedin.com/in/marlettejackson/
https://www.linkedin.com/in/erinpsdowell/
Twitter: https://twitter.com/ErinForEquity
Instagram: https://www.instagram.com/erinforequity/
Email:
Connect with Erica:
Website:
http://www.claxonmarketing.com/
https://www.claxonmarketing.com/wordifier/
Twitter: https://twitter.com/ClaxonMarketing
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: [email protected]
Dr. Sara Murdock on The Fallacy of Productivity and the Future of Leadership
Communicate for Good
08/07/22 • 42 min
On this episode of Communicate I/O, Dr. Sara Murdock joins Erica to discuss leadership and the future of work. They talk about intentional leadership, psychological safety, and the pros and cons of the viral #ReturnToOffice. Dr. Murdock challenges the notion of productivity in the workplace and the generational impact of the future of work. Erica and Dr. Murdock end the episode by sharing concrete tips for successful hybrid meetings.
About Dr. Sara Murdock
Dr. Sara Murdock is a globally renowned expert in power dynamics and leadership. Founder of The Moirai Group, Dr. Sara Murdock serves as a pioneer in the fields of Environmental Social Governance (ESG) and DEI&B (Diversity, Equity, Inclusion, and Belonging) with a 20+ year track record in catalyzing profound and necessary cultural shifts in the workplace. International organizations, rapidly scaling tech startups, heads of state, and traditional corporations alike consistently hire Sara for her unique ability to establish mutual understanding, respect, and growth within teams in a way that fuels accelerated profitability and drives authentic company branding. Sara cements her mantra, “Change isn’t hard, it’s human” into every thread of her proven methodology, responsible for helping hundreds of companies and organizations set the standard in DEI and ESG. With a Ph.D. in Social Impact from the University of California Los Angeles and an MA in Organizational Development from Seattle University, Sara is frequently sought after as a keynote speaker, author, and panelist for leading international conferences, publications, and podcasts.
Connect with Dr. Sara Murdock
Website: https://www.drsaramurdock.com/
Email: [email protected]
Instagram: https://www.instagram.com/drsaramurdock/
LinkedIn: https://www.linkedin.com/in/saraevamurdock/
Connect with Erica:
Website: https://claxon-communication.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: [email protected]
Book Time With Erica: https://bit.ly/ChatWithErica
Michael Brown: Common Ground, Tough Convos & Bold Action
Communicate for Good
06/01/20 • 47 min
In this episode, Erica talks with Michael Brown, Chief Civic Architect for Seattle’s Civic Commons. They discuss:
- Bridging the divide between policymakers and those affected by the policies in order to foster an effective connection and create real change.
- The challenges of finding common ground without losing what you’re fighting for, and staying open to other perspectives, especially in the current divisive atmosphere.
- Using data points to ensure alignment of efforts in order to leverage individual assets and activities for the collective good.
- The importance of defining your narrative, even if the details are uncomfortable, so you can get to the work that matters.
Key Takeaways:
- We need to bridge the divides in order to achieve shared goals.
- Real change happens when we refuse to settle for output alone and work for the right outcome.
- Asking the right questions can lead to finding the right answers.
- Now is the time to lean into bold, innovative approaches. You have more to gain than you do to lose.
"...we don't take the time to build relationships and trust. As a result, we end up being satisfied with output and pat ourselves on the back, versus actually addressing the root cause, (and achieving) the outcomes that we really wanted to reach.” — Michael Brown
Try out the Wordifier FREE to see if you should stop using a word, use it with caution, or use it all you want? http://www.claxonmarketing.com/wordifier/
Connect with Michael Brown:
Website: www.civic-commons.org
Twitter: Michael C Brown (@MichaelCBrown18)
LinkedIn: Michael Brown - Civic Architect, Civic Commons
CONNECT WITH ERICA:
Website: http://www.claxonmarketing.com/about-erica/
http://www.claxonmarketing.com/
http://www.wordifier.com
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: [email protected]
Beth Castleberry: Building Your Marketing House
Communicate for Good
11/16/20 • 45 min
In this episode, Beth and Erica talk about the roles of marketing versus fundraising, equating marketing to the invitation into a house, and fundraising as a room in the house. They discuss internal and external marketing on small and large scales and managing burnout while also needing to reach goals and deliverables. Beth and Erica also discuss how you can gain greater mission alignment within your organization through mission moments at weekly meetings.
About Beth Castleberry
A native of the Seattle-area, Beth Castleberry has served in the nonprofit sector for more than 20 years. Today, Beth serves as a Chief Development Officer at Fred Hutch. Previously, she spent 11 years fundraising for public libraries and held leadership positions in development in the arts, higher-education, and with a social impact investor. Beth is a past-President of AFP Advancement Northwest. She was the founding Board President for the Seattle Animal Shelter Foundation and currently serves on the Campaign Committee for Seattle Girls’ School.
Referenced in this episode:
Trevor Bedford’s twitter: https://twitter.com/trvrb
Pass the Mic: https://www.one.org/us/blog/pass-the-mic-to-covid19-experts/
Josh Shiffer on Joel McHale’s Facebook Live: https://www.youtube.com/watch?v=P9mjmYcH0W4
Connect with Beth:
Twitter: https://twitter.com/castleberrybeth?lang=en
LinkedIn: https://www.linkedin.com/in/beth-castleberry-5834b94
Email: [email protected]
Connect with Erica:
Website:
http://www.claxonmarketing.com/
https://www.claxonmarketing.com/wordifier/
Twitter: https://twitter.com/ClaxonMarketing
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: [email protected]
Deborrah Ashley: How To Become a LinkedIn Blackbelt
Communicate for Good
09/07/20 • 52 min
In this episode, Erica and Deborrah discuss:
- Utilizing Linkedin as an online platform for networking and creating a specific way to connect in a business aspect.
- How the fear of saying or doing the wrong thing holds people back on LinkedIn.
- How to become or utilize brand ambassadors on LinkedIn.
- Ways to optimize your profile and get increased search hits.
Key Takeaways:
- Use an image as “social proof” for your banner image.
- Utilize the name column to list your name and your business, creating a funnel with your profile.
- The job of the first sentence on your profile is to pique interest and get people to open your profile.
- Have two URL event testimonials from the past 6 months on your site at all times.
"You want the number of your profile searches per week to be over 500 so that you know your profile is fully optimized."
— Deborrah Ashley
Deborrah Ashley is ranked in the top 1% of LinkedIn users globally, her LinkedIn advice and strategies have been used to re-engage lost customers, gain Fortune 500 contracts, develop strategic partnerships, and close deals worth $300 million for leaders, start-ups, mid-sized businesses, and business accelerators. In this episode, Deborrah and Erica discuss how to best utilize LinkedIn for networking, ways to optimize your profile and increase search hits, and how to make use of brand ambassadors.
Books Mentioned: “InSIDER - How To Leverage LinkedIn To Stand Out As The Industry Leader” by Deborrah Ashley
Connect with Deborrah Ashley:
Instagram: @thelinkedinblackbelt
Website: www.thrivoo.com
LinkedIn: The LinkedIn Blackbelt
Email: [email protected]
Connect with Erica Mills Barnhart:
Website: http://www.claxonmarketing.com/about-erica/
http://www.claxonmarketing.com/
http://www.wordifier.com
Twitter: https://twitter.com/ClaxonMarketing
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: [email protected]
Wendy Chamberlin: Does Poverty Have a Marketing Problem?
Communicate for Good
11/30/20 • 58 min
On this episode of Marketing for Good, Wendy Chamberlin joins Erica to discuss the marketing of poverty. They talk about poverty graduation programming, the static picture of poverty (and why it is important to change that frame), and myths around poverty marketing. Wendy and Erica talk through poverty porn, mission-centered funding, and philanthropy’s voice at the table. They also discuss why organizations claim victory prematurely and ask the question: Are you proving it or improving it?
Resources Referenced:
Sustainable Development Goals: https://sdgs.un.org/goals
Oxford Multidimensional Poverty Index: https://ophi.org.uk/multidimensional-poverty-index/
About Wendy:
Wendy Chamberlin is the Global Program Director for the BOMA Project, a non-profit organization that is based in the US and Kenya. The Boma Project implements a poverty graduation program in Northern Kenya and in Karamoja, Uganda that gives pastoralist women business, financial and life-skills training so they can earn a sustainable income, provide for themselves and their families, pay school fees for their children, and withstand shocks such as medical emergencies or drought. To date the BOMA Project has enrolled over 33,000 women in its program directly impacting over 150,000 women and children in the areas in which they work.
Connect with Wendy:
LinkedIn: https://www.linkedin.com/in/wendy-chamberlin-1277b95/
Boma Project Website: https://bomaproject.org/
Boma Project Facebook: https://www.facebook.com/thebomaproject/?ref=br_rs
Boma Project Twitter: https://twitter.com/bomaproject?lang=en
Connect with Erica:
Website:
http://www.claxonmarketing.com/
https://www.claxonmarketing.com/wordifier/
Twitter: https://twitter.com/ClaxonMarketing
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: [email protected]
Brandy Strand: Marketing Nonprofits & the Associations Who Serve Them
Communicate for Good
07/27/20 • 49 min
In this episode, Erica and Brandy discuss:
- The importance of being community-focused.
- Developing leadership teams through education and training.
- Getting the right mix of soft benefits and hard benefits in association marketing.
Key Takeaways:
- Sometimes ideas work out and sometimes they don’t. Use them as an educational experience and move forward.
- There's an important distinction between reacting and responding.
- Find ways to give both instant and delayed gratification so that people's left brain and right brain are engaged and delighted.
- Training and credentialing your staff is vital to help empower them to do even more for others.
"I feel like we can make the world a better place by respecting what others are doing to make the world a better place. And supporting them to do it." — Brandy Strand
About Brandy Strand: Brandy joined the UNA team in November 2018 and is the Director of Community Relationships. She has a Bachelor of Science in Psychology and a Bachelor of Science in Sociology from the University of Utah and is proud to be the first college graduate in her family. Throughout her education and professional experience, Brandy has been dedicated to being a positive impact in the world. Her work in the nonprofit community has led her to her life's passion: making our world a safe and happy one. Prior to joining the UNA team, Brandy managed statewide membership services, created training, managed large events, helped to shape organizational policy, and contributed to strategic planning efforts.
If she is not out in the community connecting and helping, you can find her traveling with her partner and best friend! From road trips to flights around the world, Brandy loves to land in unfamiliar places and then immerse herself in the culture and community.
Try out the Wordifier FREE to see if you should stop using a word, use it with caution, or use it all you want? http://www.claxonmarketing.com/wordifier/
Connect with Brandy Strand:
Twitter: @utahnonprofits
Facebook: Utah Nonprofits
Instagram: @utahnonprofits
Website: UtahNonprofits.org
YouTube: Utah Nonprofits
LinkedIn: Utah Nonprofits Association
Email: [email protected]
CONNECT WITH ERICA:
Website: http://www.claxonmarketing.com/about-erica/
http://www.claxonmarketing.com/
http://claxonuniversity.com/
Twitter: https://twitter.com/ClaxonMarketing
Vimeo: https://vimeo.com/claxonuniversity
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: [email protected]
Elizabeth Ralston: Making Marketing Accessible to All
Communicate for Good
07/20/20 • 51 min
In this episode, Erica and Elizabeth discuss:
- Opening the dialogue of accessibility.
- Accessibility of art by socio-economic standards.
- Marketing your businesses toward universal accessibility and recognizing your target population.
- Accessibility and sensitivity training.
Key Takeaways:
- Universal Design on the basis of equity, which levels the playing field while thinking about the audience and users when designing the venue and program.
- Beware of ableist thinking that is dismissive of the experiences that people with disabilities experience.
- Ask the demographic that you are trying to include to help in the planning and for the advice.
- While planning ask yourself, will this be accessible to everyone of all abilities?
"Creating spaces, programs, and events for everybody." — Elizabeth Ralston
About Elizabeth Ralston: Elizabeth Ralston has more than 20 years of experience working with nonprofits, government agencies, and academic institutions. She has a Master of Public Health degree from the University of Michigan and a certificate of Nonprofit Management from the University of Washington.
As a Peace Corps Volunteer, Elizabeth experienced first-hand the powerful impact a person can have on others’ lives. She has devoted her life to public service ever since.
Elizabeth works with organizations to engage constituents through capacity building, program delivery, and strategic communications. Her objective is to showcase an organization’s story and impact in a compelling way, attracting more program participants, volunteers, donors, and community partners to its mission.
Elizabeth is deaf and uses two cochlear implants to hear. An avid patron of the arts, she founded the Seattle Cultural Accessibility Consortium, a grassroots effort to connect arts and cultural organizations with information and resources to improve accessibility for people of all abilities. The consortium is the first of its kind in the Seattle area to address inequities in accessing arts events, programs, and spaces.
Try out the Wordifier FREE to see if you should stop using a word, use it with caution, or use it all you want? http://www.claxonmarketing.com/wordifier/
Connect with Elizabeth Ralston:
Facebook: Seattle Cultural Accessibility Consortium
YouTube: Seattle Cultural Accessibility Consortium
Email: [email protected]
CONNECT WITH ERICA:
Website: http://www.claxonmarketing.com/about-erica/
http://www.claxonmarketing.com/
http://claxonuniversity.com/
http://www.wordifier.com
Twitter: https://twitter.com/ClaxonMarketing
Vimeo: https://vimeo.com/claxonuniversity
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: [email protected]
[email protected]
Megan McNally: The Good Enough Bucket
Communicate for Good
06/22/20 • 63 min
In this episode, Erica and Megan discuss:
- Aligning personal brand with organizational brand.
- The challenges of communicating with audiences given the range of things that people are experiencing, especially right now.
- The art and science of telling the story of an organization, while keeping it real and relevant.
- The difference between self-compassion and self-care and the importance of leadership modeling those values.
- The difference between authenticity and radical realness.
Key Takeaways:
- Don’t fear failure. Fear apathy.
- Your good is good enough.
- Don’t spread yourself too thin. Focus on one or two social media outlets that make sense for your brand. And stop worrying about everything else.
- Be brave, be real, but also be discerning and strategic.
- Learn how to separate urgent from important. You don't have to do “all the everything”.
"You’ve got to find the ‘good enough bucket’. On one end of the spectrum, there's perfect. On the other end [there’s] going out scattershot with no real intention or strategy. Somewhere in between, there is a thoughtful approach." — Megan McNally
About Megan McNally: Megan McNally is a lawyer and strategic advisor to purpose-driven people and organizations. She has spent more than two decades as an organizational leader, consultant, educator, and public speaker, including executive roles with the NPower Network, Washington State Bar Association & Foundation, and Pacific Science Center. In 2017, Megan founded The FBomb Breakfast Club - a peer support community of over 3,000 female founders and women business owners - and was named one of the Most Influential People of 2018 by Seattle Magazine. She serves on the UW Nonprofit Management Advisory Board, the Seattle University School of Law Alumni Board, the Seattle Globalist Board of Directors, and on the advisory boards of multiple startup organizations.
Megan has been featured in Geekwire, the Puget Sound Business Journal, Seattle Lawyer, and more. She's a two-time winner of The Moth storytelling competition, and a frequent speaker on leadership, strategy, and the power of failure.
Mentioned: Katie Sturino (@katiesturino) 12ish style
Connect with Megan McNally:
Website: FBombBreakfastClub.com Doyenne-Strategy.com
Twitter: FBomb Breakfast Club (@FBombBClub)
LinkedIn: https://www.linkedin.com/in/meganmcnallyseattle/
Email: [email protected]
CONNECT WITH ERICA:
Website: http://www.claxonmarketing.com/about-erica/
http://www.claxonmarketing.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: [email protected]
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FAQ
How many episodes does Communicate for Good have?
Communicate for Good currently has 92 episodes available.
What topics does Communicate for Good cover?
The podcast is about Language, Marketing, Management, Speaking, Leadership, Writing, Podcasts, Business, Public Speaking, Communications, Strategy and Communication.
What is the most popular episode on Communicate for Good?
The episode title 'Dean Newlund: Mission Statements and Intuition' is the most popular.
What is the average episode length on Communicate for Good?
The average episode length on Communicate for Good is 32 minutes.
How often are episodes of Communicate for Good released?
Episodes of Communicate for Good are typically released every 7 days.
When was the first episode of Communicate for Good?
The first episode of Communicate for Good was released on Apr 25, 2020.
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