Wendy Chamberlin: Does Poverty Have a Marketing Problem?
11/30/20 • 58 min
On this episode of Marketing for Good, Wendy Chamberlin joins Erica to discuss the marketing of poverty. They talk about poverty graduation programming, the static picture of poverty (and why it is important to change that frame), and myths around poverty marketing. Wendy and Erica talk through poverty porn, mission-centered funding, and philanthropy’s voice at the table. They also discuss why organizations claim victory prematurely and ask the question: Are you proving it or improving it?
Resources Referenced:
Sustainable Development Goals: https://sdgs.un.org/goals
Oxford Multidimensional Poverty Index: https://ophi.org.uk/multidimensional-poverty-index/
About Wendy:
Wendy Chamberlin is the Global Program Director for the BOMA Project, a non-profit organization that is based in the US and Kenya. The Boma Project implements a poverty graduation program in Northern Kenya and in Karamoja, Uganda that gives pastoralist women business, financial and life-skills training so they can earn a sustainable income, provide for themselves and their families, pay school fees for their children, and withstand shocks such as medical emergencies or drought. To date the BOMA Project has enrolled over 33,000 women in its program directly impacting over 150,000 women and children in the areas in which they work.
Connect with Wendy:
LinkedIn: https://www.linkedin.com/in/wendy-chamberlin-1277b95/
Boma Project Website: https://bomaproject.org/
Boma Project Facebook: https://www.facebook.com/thebomaproject/?ref=br_rs
Boma Project Twitter: https://twitter.com/bomaproject?lang=en
Connect with Erica:
Website:
http://www.claxonmarketing.com/
https://www.claxonmarketing.com/wordifier/
Twitter: https://twitter.com/ClaxonMarketing
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: [email protected]
On this episode of Marketing for Good, Wendy Chamberlin joins Erica to discuss the marketing of poverty. They talk about poverty graduation programming, the static picture of poverty (and why it is important to change that frame), and myths around poverty marketing. Wendy and Erica talk through poverty porn, mission-centered funding, and philanthropy’s voice at the table. They also discuss why organizations claim victory prematurely and ask the question: Are you proving it or improving it?
Resources Referenced:
Sustainable Development Goals: https://sdgs.un.org/goals
Oxford Multidimensional Poverty Index: https://ophi.org.uk/multidimensional-poverty-index/
About Wendy:
Wendy Chamberlin is the Global Program Director for the BOMA Project, a non-profit organization that is based in the US and Kenya. The Boma Project implements a poverty graduation program in Northern Kenya and in Karamoja, Uganda that gives pastoralist women business, financial and life-skills training so they can earn a sustainable income, provide for themselves and their families, pay school fees for their children, and withstand shocks such as medical emergencies or drought. To date the BOMA Project has enrolled over 33,000 women in its program directly impacting over 150,000 women and children in the areas in which they work.
Connect with Wendy:
LinkedIn: https://www.linkedin.com/in/wendy-chamberlin-1277b95/
Boma Project Website: https://bomaproject.org/
Boma Project Facebook: https://www.facebook.com/thebomaproject/?ref=br_rs
Boma Project Twitter: https://twitter.com/bomaproject?lang=en
Connect with Erica:
Website:
http://www.claxonmarketing.com/
https://www.claxonmarketing.com/wordifier/
Twitter: https://twitter.com/ClaxonMarketing
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: [email protected]
Previous Episode
Beth Castleberry: Building Your Marketing House
In this episode, Beth and Erica talk about the roles of marketing versus fundraising, equating marketing to the invitation into a house, and fundraising as a room in the house. They discuss internal and external marketing on small and large scales and managing burnout while also needing to reach goals and deliverables. Beth and Erica also discuss how you can gain greater mission alignment within your organization through mission moments at weekly meetings.
About Beth Castleberry
A native of the Seattle-area, Beth Castleberry has served in the nonprofit sector for more than 20 years. Today, Beth serves as a Chief Development Officer at Fred Hutch. Previously, she spent 11 years fundraising for public libraries and held leadership positions in development in the arts, higher-education, and with a social impact investor. Beth is a past-President of AFP Advancement Northwest. She was the founding Board President for the Seattle Animal Shelter Foundation and currently serves on the Campaign Committee for Seattle Girls’ School.
Referenced in this episode:
Trevor Bedford’s twitter: https://twitter.com/trvrb
Pass the Mic: https://www.one.org/us/blog/pass-the-mic-to-covid19-experts/
Josh Shiffer on Joel McHale’s Facebook Live: https://www.youtube.com/watch?v=P9mjmYcH0W4
Connect with Beth:
Twitter: https://twitter.com/castleberrybeth?lang=en
LinkedIn: https://www.linkedin.com/in/beth-castleberry-5834b94
Email: [email protected]
Connect with Erica:
Website:
http://www.claxonmarketing.com/
https://www.claxonmarketing.com/wordifier/
Twitter: https://twitter.com/ClaxonMarketing
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: [email protected]
Next Episode
Jonathan Silver: Data for Good
In this episode, Erica is joined by Jonathan Silver to discuss how nonprofits can utilize data to help boost consistent donor engagement. They talk about low friction ways to expand your nonprofit toolkit and how personalization can drive a better business model. Jonathan and Erica weave data with empathy to help you message to the right prospective donor and improve humanity.
Resources Referenced:
Affinity Solutions: https://www.affinity.solutions/
Data for Good Initiative: https://www.affinity.solutions/dataforgood
The Empathy Edge: https://www.amazon.com/dp/B07WFR5HJD/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1
About Jonathan:
Jonathan Silver is Founder + CEO of Affinity Solutions. Affinity is an intelligence platform that uses purchase signals as the authoritative source of truth in helping marketers, agencies and media organizations deliver emotionally resonant experiences that enrich people’s lives. He is a lifelong entrepreneur and graduate of Wharton.
Connect with Jonathan:
Website: https://www.affinity.solutions/
Twitter: https://twitter.com/AffinitySolutns
LinkedIn: http://linkedin.com/in/jonathan-silver-33b456
Connect with Erica:
Website: http://www.claxonmarketing.com/
https://www.claxonmarketing.com/wordifier/
Twitter: https://twitter.com/ClaxonMarketing
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: [email protected]
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