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Communicate for Good - Deborrah Ashley: How To Become a LinkedIn Blackbelt

Deborrah Ashley: How To Become a LinkedIn Blackbelt

09/07/20 • 52 min

Communicate for Good

In this episode, Erica and Deborrah discuss:

  • Utilizing Linkedin as an online platform for networking and creating a specific way to connect in a business aspect.
  • How the fear of saying or doing the wrong thing holds people back on LinkedIn.
  • How to become or utilize brand ambassadors on LinkedIn.
  • Ways to optimize your profile and get increased search hits.

Key Takeaways:

  • Use an image as “social proof” for your banner image.
  • Utilize the name column to list your name and your business, creating a funnel with your profile.
  • The job of the first sentence on your profile is to pique interest and get people to open your profile.
  • Have two URL event testimonials from the past 6 months on your site at all times.

"You want the number of your profile searches per week to be over 500 so that you know your profile is fully optimized."

— Deborrah Ashley

Deborrah Ashley is ranked in the top 1% of LinkedIn users globally, her LinkedIn advice and strategies have been used to re-engage lost customers, gain Fortune 500 contracts, develop strategic partnerships, and close deals worth $300 million for leaders, start-ups, mid-sized businesses, and business accelerators. In this episode, Deborrah and Erica discuss how to best utilize LinkedIn for networking, ways to optimize your profile and increase search hits, and how to make use of brand ambassadors.

Books Mentioned: “InSIDER - How To Leverage LinkedIn To Stand Out As The Industry Leader” by Deborrah Ashley

Connect with Deborrah Ashley:

Instagram: @thelinkedinblackbelt
Website: www.thrivoo.com
LinkedIn: The LinkedIn Blackbelt
Email: [email protected]

Connect with Erica Mills Barnhart:

Website: http://www.claxonmarketing.com/about-erica/
http://www.claxonmarketing.com/
http://www.wordifier.com
Twitter: https://twitter.com/ClaxonMarketing
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: [email protected]

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In this episode, Erica and Deborrah discuss:

  • Utilizing Linkedin as an online platform for networking and creating a specific way to connect in a business aspect.
  • How the fear of saying or doing the wrong thing holds people back on LinkedIn.
  • How to become or utilize brand ambassadors on LinkedIn.
  • Ways to optimize your profile and get increased search hits.

Key Takeaways:

  • Use an image as “social proof” for your banner image.
  • Utilize the name column to list your name and your business, creating a funnel with your profile.
  • The job of the first sentence on your profile is to pique interest and get people to open your profile.
  • Have two URL event testimonials from the past 6 months on your site at all times.

"You want the number of your profile searches per week to be over 500 so that you know your profile is fully optimized."

— Deborrah Ashley

Deborrah Ashley is ranked in the top 1% of LinkedIn users globally, her LinkedIn advice and strategies have been used to re-engage lost customers, gain Fortune 500 contracts, develop strategic partnerships, and close deals worth $300 million for leaders, start-ups, mid-sized businesses, and business accelerators. In this episode, Deborrah and Erica discuss how to best utilize LinkedIn for networking, ways to optimize your profile and increase search hits, and how to make use of brand ambassadors.

Books Mentioned: “InSIDER - How To Leverage LinkedIn To Stand Out As The Industry Leader” by Deborrah Ashley

Connect with Deborrah Ashley:

Instagram: @thelinkedinblackbelt
Website: www.thrivoo.com
LinkedIn: The LinkedIn Blackbelt
Email: [email protected]

Connect with Erica Mills Barnhart:

Website: http://www.claxonmarketing.com/about-erica/
http://www.claxonmarketing.com/
http://www.wordifier.com
Twitter: https://twitter.com/ClaxonMarketing
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: [email protected]

Previous Episode

undefined - Maria Ross: The Empathy Edge

Maria Ross: The Empathy Edge

Maria Ross is the founder of brand consultancy Red Slice, entrepreneur advisor, and author of multiple books, including her most recent book, The Empathy Edge. Maria chats with Erica about building empathy in the workplace, employee motivation, the importance of taglines, and the importance of listening. The two discuss moving through conflict, building empathy and the practice of being present for yourself and others.

Books Mentioned: The Language of Emotions by Carla Mcklaren, The Art of Empathy: A Complete Guide To Life’s Most Essential Skill by Carla Mklaren.

Connect with Maria Ross:
Twitter: @redslice
Facebook: Red Slice
Instagram: @redslicemaria
Website: red-slice.com
Blog: red-slice.com/blog
YouTube: Maria J Ross
LinkedIn: Maria J Ros

Red-Slice-LLC
Email: [email protected]

Books:

The Empathy Edge

Rebooting My Brain
Connect with Erica Mills Barnhart:

Website: http://www.claxonmarketing.com/about-erica/

http://www.claxonmarketing.com/

http://www.wordifier.com

Twitter: https://twitter.com/ClaxonMarketing

Vimeo: https://vimeo.com/claxonuniversity

LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/

Email: [email protected]

Next Episode

undefined - Dean Newlund: Mission Statements and Intuition

Dean Newlund: Mission Statements and Intuition

In this episode, Erica and Dean discuss:

  • Mission statements generation, differences, and similarities between businesses.
  • Creating for a purpose greater than ourselves, to be part of a community.
  • Utilizing intuition in business to help support your data.
  • Breaking the pattern of thinking, stop being addicted to the same thoughts.

Key Takeaways:

  • Figuring out your purpose, does it coincide with the company as it grows as a business, and as employees grow as people?
  • Develop your mission statement while you develop your team.
  • Use intuition to keep this focused inward while using also using data-driven strategy to move forward.
  • Lived experience is data that we use to make decisions.

"Intuition is about freedom and possibilities." — Dean Newlund

About Dean Newlund: Dean Newlund is the founder and CEO of Mission Facilitators International, a boutique training and development firm based out of Phoenix Arizona, with the sole purpose of helping organizations become more connected to their purpose and their people.

Founded in 1992, MFI is home to more than a dozen professional coaches, trainers, and strategic planning facilitators. Unlike most other firms where consultants work with their own clients, MFI members work as a team to facilitate growth for leaders and organizations.

Today, Mission Facilitators is a respected company having worked with scores of Fortune 500 companies, nonprofits, educational institutions, and family-owned companies, nationally and in 19 countries. Grounded in age-old wisdom, modern-day learning models, neuroscience, business acumen, and organizational development their approach has helped companies increase sales, engagement, create high-performing teams, and cultivate leaders.

As a skilled facilitator, coach, and trainer, Dean helps teams behave with the discipline found in successful companies and to help companies behave with the supportive culture found in effective teams.

He has trained and facilitated teams in China, the UK, South America, the Middle East, India, Eastern Europe, and Indonesia. For years he had a weekly column on leadership at the Arizona Republic Newspaper. He’s authored dozens of articles and white papers and has presented on the TEDX stage in Bend, Oregon in 2019. And he also has a popular podcast called The Business of Intuition.

Dean wants to change the world grounded in these beliefs: that when we understand our purpose, acknowledge our truth, honor our intuition and forge real connections with others, we all have the power to transform our lives and the workplace. And that as each person cultivates new mindsets and new skills, the fabric of our society is gradually repaired.

Try out the Wordifier FREE to see if you should stop using a word, use it with caution, or use it all you want? http://www.claxonmarketing.com/wordifier/

Connect with Dean Newlund:

YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkw
Website: https://www.mfileadership.com/
The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/
LinkedIn: https://www.linkedin.com/in/deannewlund/
Twitter: https://twitter.com/deannewlund
Facebook: https://www.facebook.com/MissionFacilitators/
Email: [email protected]
Phone: 1-800-926-7370
CONNECT WITH ERICA:

Website: http://www.claxonmarketing.com/about-erica/
http://www.claxonmarketing.com/
http://claxonuniversity.com/
http://www.wordifier.com
Twitter: https://twitter.com/ClaxonMarketing
Vimeo: https://vimeo.com/claxonuniversity
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: [email protected]

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