Marlette Jackson and Erin Dowell: Are you guilty of woke-washing?
10/19/20 • 60 min
Erin Dowell, JD, and Marlette Jackson, PhD join Erica to discuss woke washing (“appropriating the language of social activism for marketing purposes”), allyship, advocacy for corporate gain, implicit bias, and the concept of cancel culture. Erin and Marlette ask a series of questions throughout the episode that can help you do a culture audit of your organization at a deeper level.
About Erin and Marlette:
Marlette Jackson, PhD, is an equity and inclusion scholar, practitioner, and consultant who currently serves as the Manager of Diversity & Inclusion at UT Southwestern Medical Center. In this role, Marlette oversees the institution’s strategic approach to promoting a culture of inclusion and belonging.
Erin Dowell, JD, is an equity and inclusion practitioner, investigator, and consultant. Erin advances organizational cultures of diversity, equity, and inclusion by developing policy, outreach, and education initiatives.
Resources referenced in this episode:
"Woke-Washing" Your Company Won't Cut It by Erin Dowell, Marlette Jackson
“Woke-washing brands cash in on social justice. It’s lazy and hypocritical.” Arwa Mahdawi
Connect with Erin and Marlette:
Website:
https://www.marlettejacksonphd.com/
LinkedIn:
https://www.linkedin.com/in/marlettejackson/
https://www.linkedin.com/in/erinpsdowell/
Twitter: https://twitter.com/ErinForEquity
Instagram: https://www.instagram.com/erinforequity/
Email:
Connect with Erica:
Website:
http://www.claxonmarketing.com/
https://www.claxonmarketing.com/wordifier/
Twitter: https://twitter.com/ClaxonMarketing
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: [email protected]
Erin Dowell, JD, and Marlette Jackson, PhD join Erica to discuss woke washing (“appropriating the language of social activism for marketing purposes”), allyship, advocacy for corporate gain, implicit bias, and the concept of cancel culture. Erin and Marlette ask a series of questions throughout the episode that can help you do a culture audit of your organization at a deeper level.
About Erin and Marlette:
Marlette Jackson, PhD, is an equity and inclusion scholar, practitioner, and consultant who currently serves as the Manager of Diversity & Inclusion at UT Southwestern Medical Center. In this role, Marlette oversees the institution’s strategic approach to promoting a culture of inclusion and belonging.
Erin Dowell, JD, is an equity and inclusion practitioner, investigator, and consultant. Erin advances organizational cultures of diversity, equity, and inclusion by developing policy, outreach, and education initiatives.
Resources referenced in this episode:
"Woke-Washing" Your Company Won't Cut It by Erin Dowell, Marlette Jackson
“Woke-washing brands cash in on social justice. It’s lazy and hypocritical.” Arwa Mahdawi
Connect with Erin and Marlette:
Website:
https://www.marlettejacksonphd.com/
LinkedIn:
https://www.linkedin.com/in/marlettejackson/
https://www.linkedin.com/in/erinpsdowell/
Twitter: https://twitter.com/ErinForEquity
Instagram: https://www.instagram.com/erinforequity/
Email:
Connect with Erica:
Website:
http://www.claxonmarketing.com/
https://www.claxonmarketing.com/wordifier/
Twitter: https://twitter.com/ClaxonMarketing
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: [email protected]
Previous Episode
Catherine Rocheleau: Building a Successful Business Through Diversity
In this episode, Erica and Catherine discuss:
- The benefits of leading from behind the scenes.
- Successful networking as an introvert.
- Understand and embracing the cycle of the event.
- Building a team of diverse backgrounds for a better team.
Key Takeaways:
- Get involved in the business to meet people by being of service.
- Know yourself and be aware of how you need to recharge.
- As a leader help everyone to shine individually and as a team, not one more than another.
- Be a purpose-driven leader and business owner to build a strong and engaged team.
"My goal when I go to a networking event isn’t to meet everyone in the room."
— Catherine Rocheleau
About Catherine Rocheleau: Catherine Rocheleau is a three-time best-selling author and Business Impact Strategist who is passionate about creating positive social change through business. She has been a business owner for over 25 years and is the creator of Recession-Proof Business Blueprint and IMPACT Business Blueprint. Through her MoreThanGreenTM program 2% of top-line revenues are donated to charity.
Small business owners hire her to align purpose and profit because most struggle with a positive money mindset, inconsistent revenues and growth, or high turnover while aiming to create a positive impact. So, Catherine helps them lead from the heart, build resilient systems, strategies, and tactics that differentiates their business from the competition so they thrive, not just survive!
Try out the Wordifier FREE to see if you should stop using a word, use it with caution, or use it all you want? http://www.claxonmarketing.com/wordifier/
Connect with Catherine Rocheleau:
Twitter: https://twitter.com/ignitesolutionz
Facebook: https://facebook.com/igniteleadershipinternational
Instagram: https://instagram.com/igniteleadership
Website: https://igniteleaders.com
E-Book: How to Be A Great Purpose Driven Leader
Leading on Point and on Purpose
YouTube: https://youtube.com/c/catherinerocheleau
LinkedIn: https://linkedin.com/in/igniteleadership
Email:[email protected]
CONNECT WITH ERICA:
Website: http://www.claxonmarketing.com/about-erica/
http://www.claxonmarketing.com/
http://claxonuniversity.com/
http://www.wordifier.com
Twitter: https://twitter.com/ClaxonMarketing
Vimeo: https://vimeo.com/claxonuniversity
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: [email protected]
Next Episode
Fleur Larsen: The Language of Racism
Fleur and Erica talk about key terms like racism, anti-blackness, equity, and white fragility and how these terms, and the concepts and actions behind them, influence marketing. They discuss woke-washing and how external messaging needs to be backed up by an internal culture that walks the talk. They explore how individuals can align action with values to live in integrity and with humility.
About Fleur Larsen
Fleur Larsen started facilitating 20 years ago on challenge course programs with youth and adults. Her style is based on sharp analysis, flexible thinking, joy, and purposeful results. Her work is relationship-based with connection, collaboration, and community as integral elements to reach goals. Currently, she works with several corporate and nonprofit groups facilitating retreats, trainings and workshops in addition to one on one coaching. Fleur’s work as a Seattle-based facilitator is focused on equity, social justice, diversity and inclusion, team building, emotional intelligence, experiential education and community development.
Resources referenced in this episode:
Equity in equality bicycle image
Woke-Washing Brands Cash in on Social Justice. It’s Just Lazy and Hypocritical by Arwa Mahdawi
“Woke-Washing” Your Company Won't Cut It by Erin Dowell and Marlette Jackson
Connect with Fleur:
Website: https://www.fleurlarsenfacilitation.com/
Twitter: https://twitter.com/FleurLarsen
LinkedIn: https://www.linkedin.com/in/fleurlarsen/
Connect with Erica:
Website:
http://www.claxonmarketing.com/
https://www.claxonmarketing.com/wordifier/
Twitter: https://twitter.com/ClaxonMarketing
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: [email protected]
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