Loyalty Programs That Actually Work

06/13/24 • 23 min

Discover how loyalty programs can transform customer relationships. From Sephora to Kohl's and Elf, brands are evolving to incentivize and gamify the customer journey, creating extraordinary experiences that go beyond “just perks.”
In this episode, Elena and Roxy delve into the distinctions between loyalty and rewards programs and explore how to tailor the best approach for your e-commerce business.
TLDR;

The critical role of loyalty programs in customer retention
Gamifying the customer journey
Designing exclusive and personalized experiences

The critical role of loyalty programs in customer retention
Gamifying the customer journey
Designing exclusive and personalized experiences

Previous Episode

How GenAI Changed Commerce Forever

Generative AI (GenAI) is rapidly transforming the e-commerce industry, urging forward-thinking businesses to dream bigger than ever before. Among the burgeoning areas of innovation is conversational commerce, which is increasingly becoming a dedicated budget item for marketers and merchandisers.
For deeper insights into this evolving field, Elena got together with Vikas Jha, VP of Engineering, Conversational Commerce at Bloomreach. With an impressive track record, including stints at Google and as the Founder/CEO of Radiance Commerce (acquired by Bloomreach in 2023), Vikas offers a rich perspective on the subject.
TLDR;

The explosive rise of GenAI that has refined conversational commerce technologies over the last 24 months
Exciting ways AI-powered shopping assistants are set to revolutionize both marketing and merchandising
Tips and tricks for getting the green light and budget to dive into the world of conversational commerce

Next Episode

How This Major Jeweler Thinks You Can Use Data for AI Success

How are AI and data science transforming data teams’ workflows, business strategy, and the overall customer experience?
Prakash Hariharabalan, Senior Director of Marketing Analytics at Signet Jewelers — an overarching umbrella company that houses Jareds, Zales, Kay Jewelers, and more — stops by the show to break down the secrets of truly leveraging data in ecommerce. He and Elena delve into data privacy, ethics, and the importance of cultivating a data-driven culture in retail.