CI Conversations: Experiential Marketing at Super Bowl 56 and Beyond

02/23/22 • 20 min

Collective Intelligence: Marketing Insights & Ideas to Help Brands Thrive

Join us as we talk with Jack Morton’s Sarah Dale about the company’s work for Tonal, Binance and Molson Coors at Super Bowl 56, as well as the consumer, digital and brand experience trends shaping the future of experiential marketing and fan engagement.

For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com.

For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.

For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com.

For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.

Previous Episode

CI Conversations: Super Bowl 56 Advertising Recap

This episode of CI Conversations features a lively conversation with FCB’s Andrés Ordóñez and Chris Walker, along with McCann’s Craig Bagno, about Super Bowl 56 advertising and what Super Bowl advertising might look like in the future.

For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com.

For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.

Next Episode

CI Today: March 2022

Find out what’s new from Collective Intelligence in our roundup of insights and ideas shared at intelligence.interpublic.com. In this episode, learn about the all the trends expected to have an impact on your business this year from Momentum and Jack Morton. We also hear what IPG Media Lab has to say about entering the metaverse strategically, and we get “spontaneously candid” with industry legend Cindy Gallop.

For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com.

For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.

Collective Intelligence: Marketing Insights & Ideas to Help Brands Thrive - CI Conversations: Experiential Marketing at Super Bowl 56 and Beyond

Transcript

Intro [00:00:01] Welcome to the Collective Intelligence podcast from IPG. We deliver marketing insights that help modern brands thrive. In this episode, you'll hear about the latest perspectives featured at intelligence.interpublic.com. Listen, then log on to find new opportunities for your brand to stand out.

Jen (host) [00:00:21] Hello, everyone. Thank you so much