How to Find Your Ideal Client with Design Thinking
05/26/22 • 35 min
Episode 71: How to Find Your Ideal Client with Design Thinking
Welcome to episode seventy-one of the Cocktails & Content Creation Podcast! For this episode, we’re talking about how to find your ideal client with design thinking with Sydney Chalakos of Marathon Marketing & Branding.
In our seventy-first episode you’ll learn:
- What Design Thinking is
- The benefits of Design Thinking
- How Design Thinking can help you problem solve in your business and help understand the pain points for your ideal clients
- How we can implement it in our business as a market research tool
- How design thinking is different than market research surveys
- How to use that research to inform your copy and social media posts to bring in sales
About our Guest:
Sydney Chalakos helps local business owners simplify their online marketing so they can stand out online, connect with their ideal customers, and generate more revenue in their business. She’s been serving local businesses since 2015 and has almost a decade of marketing experience. When she’s not working on her business, you can find her taking a Peloton tread bootcamp or spending time with her hubby Ryan and new son Luca.
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Links & Resources:
- Marathon Marketing & Branding
- Marathon Marketing & Branding on Facebook
- @marathonmarketingbranding on Instagram
- Sydney Chalakos on LinkedIn
- The Designing for Growth Field Book (Sydney’s favorite design thinking resource)
- Marathon Marketing and Branding Content Creation Bootcamp
Until next time, cheers to your next cocktail and happy content creating!
Hosts of “The Cocktails and Content Creation Podcast”
Episode 71: How to Find Your Ideal Client with Design Thinking
Welcome to episode seventy-one of the Cocktails & Content Creation Podcast! For this episode, we’re talking about how to find your ideal client with design thinking with Sydney Chalakos of Marathon Marketing & Branding.
In our seventy-first episode you’ll learn:
- What Design Thinking is
- The benefits of Design Thinking
- How Design Thinking can help you problem solve in your business and help understand the pain points for your ideal clients
- How we can implement it in our business as a market research tool
- How design thinking is different than market research surveys
- How to use that research to inform your copy and social media posts to bring in sales
About our Guest:
Sydney Chalakos helps local business owners simplify their online marketing so they can stand out online, connect with their ideal customers, and generate more revenue in their business. She’s been serving local businesses since 2015 and has almost a decade of marketing experience. When she’s not working on her business, you can find her taking a Peloton tread bootcamp or spending time with her hubby Ryan and new son Luca.
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Links & Resources:
- Marathon Marketing & Branding
- Marathon Marketing & Branding on Facebook
- @marathonmarketingbranding on Instagram
- Sydney Chalakos on LinkedIn
- The Designing for Growth Field Book (Sydney’s favorite design thinking resource)
- Marathon Marketing and Branding Content Creation Bootcamp
Until next time, cheers to your next cocktail and happy content creating!
Hosts of “The Cocktails and Content Creation Podcast”
Previous Episode
Choosing the best Marketing Platform for your Offer
Episode 70: Choosing the best marketing platform for your offer
Welcome to episode seventy of the Cocktails & Content Creation Podcast! For this episode, we’re talking about choosing the best marketing platform for your offer with Emily Parker of Double E Strategies.
In our seventieth episode you’ll learn:
- Why you need to figure out what platform is the right one for you and your business
- Why you should think beyond Instagram and TikTok as the best platforms for your business
- How you can specifically tailor your content for each platform
- The tools that can help you track your results and how to get started as a beginner
- How to avoid burnout when it comes to your content creation
About our Guest:
Emily Parker is the founder of Double E Strategies which provides digital marketing services such as website development, social media management and advertising, as well as email marketing. Their goal is to help impactful companies grow through fresh and innovative strategies.
Her team has been working in marketing since 2017, and they keep up with the ever-changing trends and platforms so that their clients don't have to.
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Links & Resources:
- Double E Strategies
- Double E Strategies on Facebook
- @doubleestrategies on Instagram
- Double E Strategies on LinkedIn
- Google Analytics
- Double E Strategies Freebie to Find your Ideal Platform
Until next time, cheers to your next cocktail and happy content creating!
Hosts of “The Cocktails and Content Creation Podcast”
Next Episode
Be Your Own Publicist
Episode 72: Be Your Own Publicist
Welcome to episode seventy-two of the Cocktails & Content Creation Podcast! For this episode, we’re talking about how to be your own publicist with speaker and author, Julie Solomon.
In our seventy-second episode you’ll learn:
- What a publicist does and how you can do the work yourself
- How the publicity industry has changed in the past few years and how it affects how you should pitch yourself
- How to find the right contacts to pitch to for media coverage
- That pitching can also be useful for service-based entrepreneurs
- Why you need to focus on building your brand before pitching yourself
- The elements of a successful pitch
- Actionable tips to start acting like your own publicist and pitch yourself today
About our Guest:
Julie Solomon is a Speaker, Business Coach, Host of the top-rated The Influencer Podcast, and Author of Get What You Want: How to Go From Unseen to Unstoppable. Get What You Want teaches you how to shake off outdated ideas of what is possible and use your newfound belief to make anything you want happen.
Julie has launched several successful online programs including Pitch It Perfect, The Influencer Academy, and SHINE Mastermind, which teach clients how to master the skill sets needed to take a personal brand idea and turn it into a profitable, sustainable. In her weekly podcast, The Influencer Podcast, Julie offers up real-time coaching, straight talk, and conversations to her millions of listeners worldwide.
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Links & Resources:
- Julie Solomon
- @julssolomon on Instagram
- The Influencer Podcast
- Pre-order Julie’s Book
- Grab a signed copy of Julie’s book here
Until next time, cheers to your next cocktail and happy content creating!
Hosts of “The Cocktails and Content Creation Podcast”
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