Cocktails & Content Creation

Kate Andrews of Fashionably Kate & Co. and Jessie Wyman of Jessie Wyman Photography discuss easy ways take your own photos, build your brand, and garner a social media following all while living your best life. We'll have expert guests on to discuss the best ways to use hashtags, how to build a booming Facebook group and how to find your message for your audience. Follow us on Instagram, @cocktailsandcontentcreation, and join our Facebook group for more tips and tricks on making content creation easier for you!

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Top 10 Cocktails & Content Creation Episodes

Goodpods has curated a list of the 10 best Cocktails & Content Creation episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Cocktails & Content Creation for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Cocktails & Content Creation episode by adding your comments to the episode page.

How to Write a Kick-Ass About Page

Cocktails & Content Creation

11/11/21 • 43 min

Episode 43: How to Write a Kick-Ass About Page

Welcome to episode forty-three of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to write an About Page that attracts your ideal client and really helps them get to know you with Danielle Hughes of More Than Words Copy.

In our forty-third episode you’ll learn:

What an About page is and why it is so important for your business
What you need to include on your About page
Why you should be bragging on your about Page and how to do it whimsically
How you can craft an About page that actually attracts your ideal client
Different ways to craft an About page that doesn’t include lots of writing

About our Guest:

As the Chief Personality Officer for More Than Words Marketing, Danielle Hughes helps individuals and organizations to develop their Genuine Personality Brand, creating content that sounds like you and giving you the space to truly be yourself in your messaging.

In her multi-decade career, she’s strategized and written content for some of the biggest (and the smallest) companies including eBay, Google, Discovery Channel, TD Bank, Gap, Visa, Catalyst, SEO, Columbia University, the JED Foundation and more.

And while she says she can’t pull a rabbit out of my hat, she can hone your brand message, engage your audience and deadlift you or your employees, but not at the same time. That’s just irresponsible. (note: Danielle is available for office party tricks and accepts payment in bottles of Bordeaux - a woman after our own heart!)

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.

Links & Resources:

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

1 Listener

Creating a Workflow for your Blog

Cocktails & Content Creation

01/27/22 • 43 min

Episode 54: Creating a Workflow for your Blog

Welcome to episode fifty-four of the Cocktails & Content Creation Podcast! In this episode, our co-host, Kate Andrews, is sharing all about her workflow for her blog and copy and content writing clients so she can stay organized and on task.

In our fifty-fourth episode you’ll learn:

Why a workflow can keep your blog on track
How it can not only help you organize your business but also help your client experience
The tools Kate uses to build an effective workflow - paid and free options!
Kate’s Workflow in detail that will inspire you to get organized today
How she balances work life with life-life

Resources & Links:

Episodes on SEO and Facebook Groups:

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

1 Listener

How to Find Your Ideal Client with Design Thinking

Cocktails & Content Creation

05/26/22 • 35 min

Episode 71: How to Find Your Ideal Client with Design Thinking

Welcome to episode seventy-one of the Cocktails & Content Creation Podcast! For this episode, we’re talking about how to find your ideal client with design thinking with Sydney Chalakos of Marathon Marketing & Branding.

In our seventy-first episode you’ll learn:

What Design Thinking is
The benefits of Design Thinking
How Design Thinking can help you problem solve in your business and help understand the pain points for your ideal clients
How we can implement it in our business as a market research tool
How design thinking is different than market research surveys
How to use that research to inform your copy and social media posts to bring in sales

About our Guest:

Sydney Chalakos helps local business owners simplify their online marketing so they can stand out online, connect with their ideal customers, and generate more revenue in their business. She’s been serving local businesses since 2015 and has almost a decade of marketing experience. When she’s not working on her business, you can find her taking a Peloton tread bootcamp or spending time with her hubby Ryan and new son Luca.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.

Links & Resources:

Marathon Marketing & Branding
Marathon Marketing & Branding on Facebook
@marathonmarketingbranding on Instagram
Sydney Chalakos on LinkedIn
The Designing for Growth Field Book (Sydney’s favorite design thinking resource)
Marathon Marketing and Branding Content Creation Bootcamp

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

How to Balance Content Creation with a Full-Time Job

Cocktails & Content Creation

03/23/23 • 22 min

Episode 112: How to Balance Content Creation with a Full-Time Job

Welcome to episode 112 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about balancing content creation with a full-time job with Colleen Blair, a full-time marketing professional and the face of Travel Like a Local: MA.

In our one-hundred-and-twelfth episode you’ll learn:

How this marketing professional balances her FT career and her side hustle
How her background in marketing gives her unique insights to her content creator projects
How she makes her weekends work for her and how she plans the workload
What it takes to be both a content creator and have a full-time position

About our Guest:

Colleen Blair is the Boston-based blogger & content creator behind Travel Like a Local: MA, with a focus on travel across Massachusetts and New England. She covers destinations, hotels and restaurants, as well as cultural attractions, outdoor adventures, events and local shops, businesses and products, all from the perspective of a local resident.

Colleen started Travel Like a Local: MA in 2019 and has organically grown her Instagram following to more than 17K engaged followers. She has become a trusted source of recommendations and travel inspiration for those living in and visiting New England.

With a background in public relations and marketing, and a full-time marketing position today, Colleen is passionate about helping raise awareness of - and drive sales for - the partners she works with through storytelling and compelling visuals.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.

Links & Resources:

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Writer's Don'ts: What to Avoid in Business and Personal Blogging

Cocktails & Content Creation

11/16/23 • 50 min

Episode 146: Writer's Don'ts: What to Avoid in Business and Personal Blogging

Welcome to episode 146 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about writer's don'ts: what to avoid in business and personal blogging with Content Strategist, Amanda Hand.

In our one-hundred-and-forty-sixth episode you’ll learn:

The benefits of blogging for your business and how it can be a tool to build a rapport with your audience
Why you should also be blogging on a personal level
The difference between personal and business blogging
The biggest “Writer’s Don’ts” - the things you should never do on your blog or when writing your articles
Why being authentic and not writing what you think people want to read is key
The best approach for titles and headlines
Some Do’s for blogging that you can start incorporating into your content marketing plan today
Ideas to help you stay consistent

About our Guest:

Amanda Hand is an accomplished Content Strategist specializing in Digital Marketing and SEO across diverse industries. Her expertise lies in creating high-performing content that drives business growth, managing international teams, and converting audiences through effective ad copy and long-form content.

Beyond her corporate role, Amanda is passionate about helping individuals unlock their potential in digital marketing. With a unique blend of practical experience, leadership skills, and mentorship, she's a must-listen voice for anyone interested in the dynamic field of content strategy and SEO.

Jessie’s Drink - Sex in the Jacuzzi

2 oz. Schnapps, raspberry
2 oz. Vodka
1 oz. Cranberry Juice
1 splash Orange Soda
1 oz. (unsweetened) Pineapple Juice
2 oz. Sprite
1 oz. Orange Juice
Don’t forget to add the glow sticks like Jessie!

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.

Links & Resources:

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Using your Fab Factor to Grow Your Email List

Cocktails & Content Creation

02/03/22 • 47 min

Episode 55: Using your Fab Factor to Grow Your Email List

Welcome to episode fifty-five of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to use your Fab Factor to grow your email list with Kylie Lang, founder of the Fab Factor.

In our fifty-fifth episode you’ll learn:

Why having an email list is essential to your business
Where to start with growing an email list, including leveraging quizzes
What your Fab Factor is and how it can help you to connect with your audience
Why you should be trying to make that personal connection with your clients
Why your emails should be more of a dialogue than a monologue and how to do that
Tips to writing killer emails that will convert
The tools to create a lead magnet that will help you to grow your email list

About our Guest:

Kylie (Carlson) Lang is a Sales Funnel Strategist and founder of the Fab Factor. She works with creatives and coaches to grow their email list, get more leads and build a sustainable business that generates consistent income using the power of automated sales funnels.

After running her digital course company for nearly 14 years, when there was no social media to speak of and most courses were paper-based, she's made plenty of mistakes and been part of the massive growth of digital marketing at the grassroots level. Fast forward to 2021 and she's had multiple 6 figure launches and seen her email list increase by over 700% by creating highly converting sales funnels.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.

Links & Resources:

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

How to create quality content to promote your next event

Cocktails & Content Creation

08/11/22 • 37 min

Episode 82: How to create quality content to promote your next event

Welcome to episode eighty-two of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to create quality content to promote your next event with Hayley Denker of Hayley Denker Marketing.

In our eighty-second episode you’ll learn:

How to start thinking about marketing your next in-person event
How making your content and personalizing your event to your intended audience can make all the difference
Why you need to also give a carrot for attendance
Where to post your event and tech options behind it to make it a success

About our Guest:

Hayley Denker has been helping businesses for the past 10 years refocus their marketing goals and put together a plan to establish REAL results. Hayley Denker Marketing creates marketing strategies that are custom to each client they serve and executes with excitement and passion. She’s established a team of hyper-talented marketers who shares her drive to leave "supposed to's" in the dust and come up with NEW, fun and creative content. They serve small to medium sized businesses in all different industries - from healthcare to continued ed to beauty and wellness to home improvement.

The Hayley Denker Marketing Manifestor Drink Recipe

2 oz. Gin
1 oz. Aperol
2 sprigs Rosemary
1 oz. Simple Syrup
1 oz. Fresh Grapefruit Juice
Top it off with Seltzer
Garnish with Grapefruit

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.

Links & Resources:

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Presenting: Cocktails & Content Creation

Cocktails & Content Creation

10/24/20 • 1 min

Cocktails & Content Creation - Coming Thursday, October 29!

Sharing Easy Ways to Create Killer Content

How to Create a Killer Lead Magnet

Cocktails & Content Creation

11/04/21 • 48 min

Episode 42: How to Create a Killer Lead Magnet

Welcome to episode forty-two of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how you can create a killer lead magnet that brings in business with Elaine Turso, a business strategist, and mentor.

In our forty-second episode you’ll learn:

What a lead magnet is and why it is so important to growing your business
Some awesome ideas for a lead magnet
How to get people hooked from your first email
Why you need to tailor your offers to your clients instead of offering just one thing to everyone
The first question you need to ask yourself when developing your lead magnet
Why you need to jump off the trend wagon to stand out from your competition
The metrics you need to pay attention to when determining whether or not to change up your lead magnet

About our Guest:

Elaine Turso, known as "Elaine The Brain" has been a creative, self-made, problem-solving entrepreneur since 2001. As a small business strategist and mentor, Elaine enjoys supporting other entrepreneurs with their businesses, helping them identify where their struggle is and giving them the boost in confidence they need to work through their fear and self-sabotaging behaviors. Her friends call her "Elaine The Brain" because she gets strange and intuitive "pop rocks" to help people find creative solutions to their problems.

Elaine also runs her own podcast, The Potty Mouth Pep Talk, where she provides uplifting and motivational pep talks, that sometimes use colorful sentence enhancers. As an author, she easily offends her mother with the title, as it contains the F-word and her middle fingers defiantly displayed on the cover of the book.

Elaine has always had a knack for helping others, and loves to give back to her community and help others in need. She has received recognition as well as raised thousands of dollars for her community through various self-initiated projects. She recently retired from photography after 10 years of being an award-winning boudoir portrait photographer.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.

Links & Resources:

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Ep. 19: Body Positivity on Social Media

Cocktails & Content Creation

05/27/21 • 39 min

Episode 19: Body Positivity on Social Media

Welcome to the nineteenth episode of the Cocktails & Content Creation Podcast! For this episode, we’re speaking with Natalie Mazzarella, editor and creator of Wear You Are Now. Natalie is a champion of body positivity and we just love her posts on social media that aim to empower women to embrace themselves as they are. And that’s what we’re talking about today!

In our nineteenth episode you’ll learn:

How social media can actually be a force for good when it comes to body positivity, allowing us to have conversations on body image
That it’s okay and normal to have good and bad days for creating content and it’s okay to give yourself some space
That the “social media body type” is a myth
That every body type is beautiful
That you’re not alone when you feel like you don’t fit the social media body type
How to shift your mindset to embrace your body and celebrate it on social media

About our Guest:

Natalie Mazzarella is the editor and creator of Wear You Are Now, a lifestyle website for kindred spirits who believe fashion plays an integral role in making memories. A seasoned publicist, activist, and word play enthusiast, she is never one to pass up a good pun or a glass of wine (or two). By day, Natalie is the Executive Director of Skoog Co., a PR and Communications agency based in Chicago. She also holds a seat on the Executive Board of the Daisie Foundation, a nonprofit dedicated to serving women and children in Chicago communities. Natalie lives in Boston with her husband, who she hopes, one day, will agree to adopt a pet hedgehog. For more on Natalie’s work, check her out on Facebook, Twitter and Instagram.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.

Links & Resources:

Wear You Are Now
@natmazz on Instagram
@wearyouarenow on Twitter
@wearyouarenow on Facebook
“Dear Body Shamers” by Natalie Mazzarella, Wear You Are Now

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

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FAQ

How many episodes does Cocktails & Content Creation have?

Cocktails & Content Creation currently has 166 episodes available.

What topics does Cocktails & Content Creation cover?

The podcast is about Marketing, Entrepreneurship, Podcasts and Business.

What is the most popular episode on Cocktails & Content Creation?

The episode title 'How to Write a Kick-Ass About Page' is the most popular.

What is the average episode length on Cocktails & Content Creation?

The average episode length on Cocktails & Content Creation is 36 minutes.

How often are episodes of Cocktails & Content Creation released?

Episodes of Cocktails & Content Creation are typically released every 7 days.

When was the first episode of Cocktails & Content Creation?

The first episode of Cocktails & Content Creation was released on Oct 17, 2020.

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Cocktails & Content Creation