How to Create a Killer Lead Magnet

11/04/21 • 48 min

Episode 42: How to Create a Killer Lead Magnet

Welcome to episode forty-two of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how you can create a killer lead magnet that brings in business with Elaine Turso, a business strategist, and mentor.

In our forty-second episode you’ll learn:

What a lead magnet is and why it is so important to growing your business
Some awesome ideas for a lead magnet
How to get people hooked from your first email
Why you need to tailor your offers to your clients instead of offering just one thing to everyone
The first question you need to ask yourself when developing your lead magnet
Why you need to jump off the trend wagon to stand out from your competition
The metrics you need to pay attention to when determining whether or not to change up your lead magnet

About our Guest:

Elaine Turso, known as "Elaine The Brain" has been a creative, self-made, problem-solving entrepreneur since 2001. As a small business strategist and mentor, Elaine enjoys supporting other entrepreneurs with their businesses, helping them identify where their struggle is and giving them the boost in confidence they need to work through their fear and self-sabotaging behaviors. Her friends call her "Elaine The Brain" because she gets strange and intuitive "pop rocks" to help people find creative solutions to their problems.

Elaine also runs her own podcast, The Potty Mouth Pep Talk, where she provides uplifting and motivational pep talks, that sometimes use colorful sentence enhancers. As an author, she easily offends her mother with the title, as it contains the F-word and her middle fingers defiantly displayed on the cover of the book.

Elaine has always had a knack for helping others, and loves to give back to her community and help others in need. She has received recognition as well as raised thousands of dollars for her community through various self-initiated projects. She recently retired from photography after 10 years of being an award-winning boudoir portrait photographer.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.

Links & Resources:

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 42: How to Create a Killer Lead Magnet

In our forty-second episode you’ll learn:

What a lead magnet is and why it is so important to growing your business
Some awesome ideas for a lead magnet
How to get people hooked from your first email
Why you need to tailor your offers to your clients instead of offering just one thing to everyone
The first question you need to ask yourself when developing your lead magnet
Why you need to jump off the trend wagon to stand out from your competition
The metrics you need to pay attention to when determining whether or not to change up your lead magnet

About our Guest:

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.

Links & Resources:

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Previous Episode

How to Figure Out Your Rates when You're Just Starting Out

Episode 41: How to Figure Out Your Rates when You're Just Starting Out

Welcome to the forty-first episode of the Cocktails & Content Creation Podcast! This episode marks our one-year anniversary of launching this podcast and we decided to celebrate by talking about one of the biggest parts of owning a business - how to figure out your rates when you're just starting out!

In our forty-first episode you’ll learn:

What you should consider when setting your rates
When to raise your rates
The pros and cons of listing your rates on your site
Why your time is worth just as much as the equipment you use to create your product
Some of our mistakes when we were just starting out!

Resources & Links:

Jessie’s Done For You, Plug & Play, Pricing Calculator for Branding Photographers

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Next Episode

How to Write a Kick-Ass About Page

Episode 43: How to Write a Kick-Ass About Page

Welcome to episode forty-three of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to write an About Page that attracts your ideal client and really helps them get to know you with Danielle Hughes of More Than Words Copy.

In our forty-third episode you’ll learn:

What an About page is and why it is so important for your business
What you need to include on your About page
Why you should be bragging on your about Page and how to do it whimsically
How you can craft an About page that actually attracts your ideal client
Different ways to craft an About page that doesn’t include lots of writing

About our Guest:

As the Chief Personality Officer for More Than Words Marketing, Danielle Hughes helps individuals and organizations to develop their Genuine Personality Brand, creating content that sounds like you and giving you the space to truly be yourself in your messaging.

In her multi-decade career, she’s strategized and written content for some of the biggest (and the smallest) companies including eBay, Google, Discovery Channel, TD Bank, Gap, Visa, Catalyst, SEO, Columbia University, the JED Foundation and more.

And while she says she can’t pull a rabbit out of my hat, she can hone your brand message, engage your audience and deadlift you or your employees, but not at the same time. That’s just irresponsible. (note: Danielle is available for office party tricks and accepts payment in bottles of Bordeaux - a woman after our own heart!)

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.

Links & Resources:

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”