Ep. 9: How to Use Video to Grow Your Business

02/18/21 • 57 min

Episode 9: How to Use Video to Grow Your Business

Welcome to the ninth episode of the Cocktails & Content Creation Podcast! It’s time to accept the fact that video is the future of social media. With the rise of Tik Tok, Instagram Reels and other video based apps, it’s time to jump into it. But if you’ve never experimented with video before, how do you start? That’s what we’re covering with Paige Burns and Megan Turner, founders of the Video Identity Project.

In our ninth episode you’ll learn:

Why you don’t need a big fancy camera to get into producing your own, professional-looking videos
How just your phone and a free app can produce awesome looking content for your social media and websites
Why you need to make the leap to video
How video can actually save you time and money by incorporating it into your daily workflows
How video can bring in more clients!

About our Guests:

Megan Turner and Paige Burns are video producers and strategists. They are also the founders and coaches of the Video Identity Project (VIP). Megan launched her production company, Poppy Plum Media LLC, in June 2018 and Paige launched hers, Main Paige Media LLC, in April 2019. They joined forces in May 2020 to create a DIY video course for business owners, now known as VIP.

Paige & Megan realized that many business owners & marketers were in desperate need of video strategy and content in the wake of a suddenly changing economic landscape. They were getting flooded with a need for video advice, consulting and production. They decided to create the Video Identity Project to fill this need and equip these people with the tools and mindset needed to create compelling and effective content. Best of all, these students could create this video content themselves!

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.

Next time we’ll be chatting about how blogging can help your business’s bottom line with Christine McShane.

Links & Resources:

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 9: How to Use Video to Grow Your Business

In our ninth episode you’ll learn:

Why you don’t need a big fancy camera to get into producing your own, professional-looking videos
How just your phone and a free app can produce awesome looking content for your social media and websites
Why you need to make the leap to video
How video can actually save you time and money by incorporating it into your daily workflows
How video can bring in more clients!

About our Guests:

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.

Next time we’ll be chatting about how blogging can help your business’s bottom line with Christine McShane.

Links & Resources:

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Previous Episode

Ep. 8: How to use Facebook Groups to Grow Your Business

Episode 8: How to use Facebook Groups to Grow Your Business

Welcome to the eighth episode of the Cocktails & Content Creation Podcast! We all know Facebook as a great place to keep up with your friends and share fun memes. But have you ever used it to grow your business? On our latest episode we’re talking about how you can use Facebook groups to make sales and attract clients. Who knew?! And we’re chatting about it with Facebook group expert and Dash of Social founder, Ashley Mason.

In our eighth episode you’ll learn:

Why you don’t need to even create a group to garner sales
How to leverage other Facebook groups to grow your business
How having a separate paid group can bring in clients
Why being active and engaged on Facebook can make all the difference
Why offering exclusive content to your Facebook group can lead to sales

About our Guest:

Ashley Mason is a marketing consultant, TEDx speaker, and founder of both Dash of Social and Student to CEO.

Starting her marketing firm at the age of 19, Ashley successfully grew it to reach six figures by the time she was 21 and took it full-time upon graduating from college. Since then, she has been featured in prominent publications such as TEDx, The Huffington Post, Thrive Global, SWAAY Magazine, and more.

Passionate about pursuing entrepreneurship at a young age, Ashley hopes to inspire others to take that leap, just like she did.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.

Next time we’ll be chatting about best practices to batch your content. We’re talking the apps, systems and resources that we use to get our work done in no time flat!

Links & Resources:

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Next Episode

Ep. 10: How Blogging Helps your Bottom Line

Episode 10: How Blogging Helps your Bottom Line

Welcome to the tenth episode of the Cocktails & Content Creation Podcast! For this episode, we’re talking about how blogging can actually serve as a big part of your content marketing strategy with our guest, Christine McShane, a creative marketing strategist who is an expert on building a blog.

In our tenth episode you’ll learn:

Why you should be blogging
How blogging can build the know, like, and trust factor that you need to build your audience and following
How it fits into your content marketing strategy
Why and how blogging can increase your leads and sales
How to start a blog
Why consistency is key when it comes to building a blog and a brand
How to come up with blog topics
Blogging Mistakes

About our Guest:

Christine McShane is a creative marketing strategist, writer, and photographer who helps small businesses attract their ideal audience through consistent content marketing. She believes that not all content marketing needs to be big and complicated - it just needs to be the right fit for you. Using her custom process, she combines copy, strategy, and branded photography to help small business owners stand out online.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.

Links & Resources:

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”