163. A Marketing Plan for Folks Who Hate Marketing
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04/30/23 • 38 min
1 Listener
Welcome to Coaches on a Mission. I’m your host, Dallas Travers.
If you enjoy this show, please take 30 seconds to follow, rate, and review it. That’s the best way to show your support because it helps us get this podcast in front of more people.
My guest today is Sophee Payne who just might love coaching as much as I do.
But Sophee doesn’t share my love of marketing and came to the episode fully committed to spending the least amount of time and effort on the marketing strategies with the highest ROI.
Sophee helps driven people to go for the dream career they really want without letting fear, overwhelm, or uncertainty hold them back any longer.
And she isn’t interested in spending her day on social media. And though that may sound like a sophisticated form of resistance, for Sophee... this decision came with a ton of intention.
So, the two of us crafted a plan so Sophee could expand her business with simplicity and ease.
Here’s what we came up with:
Step 1: Give yourself permission to spend your marketing time the way you want to. It’s your business, after all.
Step 2: Before you choose a marketing plan, decide how you want to feel as you market your business.
Step 3: Let that feeling lead the way. Identify the actions that align with the way you want to feel.
Step 4: If you do decide to walk a different marketing path, decide consciously what you’ll do instead of things like social media marketing.
I had so much fun talking with Sophee during our recording and I hope you have fun listening.
TIMESTAMPS
02:43 Sophee describes her experience in The Hive
03:50 Sophee shares what she wants to accomplish through this conversation
04:47 Sophee shares where she feels drained in her business
07:39 Dallas summarizes Sophee’s goals with her business
09:00 Sophee shares her business goals for the year ahead
14:00 Dallas summarizes what Sophee needs to have in place so that her business can move forward in September
14:30 Sophee and Dallas discuss what, if any, marketing needs to happen by her course launch
17:50 Dallas asks Sophee how effective the current marketing strategies have been to build her email list
18:35 Sophee discusses how she is currently building her email list
21:15 Dallas shares the benefits of social media marketing
21:55 Dallas discusses that if not going to use social media for marketing, need to identify what other type of marketing plan going to use
22:30 Dallas discusses lead magnet swaps for a list building strategy as well as its benefits
24:25 Sophee shares her reaction to lead magnet swaps as a list building strategy
25:48 Dallas summarizes Sophee’s marketing plan thus far
27:10 Dallas and Sophee discuss publishing her email content on LinkedIn to attract clients
30:55 Dallas summarizes how clients normally find Sophee for career counseling
31:10 Dallas and Sophee discuss the 4 marketing strategies they identified that excite Sophee
32:44 Dallas and Sophee discuss how as coaches need to be careful of always trying to uncover flaws or issues
34:00 Dallas shares what lights her up right now in this season of The Hive
35:03 Dallas re-summarizes the goal of this conversation was to develop an energizing clean marketing plan that was sustainable
36:20 Dallas discusses the main takeaway from this conversation for her listeners
CONNECT WITH SOPHEE:
LINKEDIN: https://www.linkedin.com//in/sopheepayne/
INSTAGRAM: https://www.instagram.com/sopheepaynecareercoaching/
CONNECT WITH ME:
INSTAGRAM: https://instagram.com/dallastraversbizmentor/
Welcome to Coaches on a Mission. I’m your host, Dallas Travers.
If you enjoy this show, please take 30 seconds to follow, rate, and review it. That’s the best way to show your support because it helps us get this podcast in front of more people.
My guest today is Sophee Payne who just might love coaching as much as I do.
But Sophee doesn’t share my love of marketing and came to the episode fully committed to spending the least amount of time and effort on the marketing strategies with the highest ROI.
Sophee helps driven people to go for the dream career they really want without letting fear, overwhelm, or uncertainty hold them back any longer.
And she isn’t interested in spending her day on social media. And though that may sound like a sophisticated form of resistance, for Sophee... this decision came with a ton of intention.
So, the two of us crafted a plan so Sophee could expand her business with simplicity and ease.
Here’s what we came up with:
Step 1: Give yourself permission to spend your marketing time the way you want to. It’s your business, after all.
Step 2: Before you choose a marketing plan, decide how you want to feel as you market your business.
Step 3: Let that feeling lead the way. Identify the actions that align with the way you want to feel.
Step 4: If you do decide to walk a different marketing path, decide consciously what you’ll do instead of things like social media marketing.
I had so much fun talking with Sophee during our recording and I hope you have fun listening.
TIMESTAMPS
02:43 Sophee describes her experience in The Hive
03:50 Sophee shares what she wants to accomplish through this conversation
04:47 Sophee shares where she feels drained in her business
07:39 Dallas summarizes Sophee’s goals with her business
09:00 Sophee shares her business goals for the year ahead
14:00 Dallas summarizes what Sophee needs to have in place so that her business can move forward in September
14:30 Sophee and Dallas discuss what, if any, marketing needs to happen by her course launch
17:50 Dallas asks Sophee how effective the current marketing strategies have been to build her email list
18:35 Sophee discusses how she is currently building her email list
21:15 Dallas shares the benefits of social media marketing
21:55 Dallas discusses that if not going to use social media for marketing, need to identify what other type of marketing plan going to use
22:30 Dallas discusses lead magnet swaps for a list building strategy as well as its benefits
24:25 Sophee shares her reaction to lead magnet swaps as a list building strategy
25:48 Dallas summarizes Sophee’s marketing plan thus far
27:10 Dallas and Sophee discuss publishing her email content on LinkedIn to attract clients
30:55 Dallas summarizes how clients normally find Sophee for career counseling
31:10 Dallas and Sophee discuss the 4 marketing strategies they identified that excite Sophee
32:44 Dallas and Sophee discuss how as coaches need to be careful of always trying to uncover flaws or issues
34:00 Dallas shares what lights her up right now in this season of The Hive
35:03 Dallas re-summarizes the goal of this conversation was to develop an energizing clean marketing plan that was sustainable
36:20 Dallas discusses the main takeaway from this conversation for her listeners
CONNECT WITH SOPHEE:
LINKEDIN: https://www.linkedin.com//in/sopheepayne/
INSTAGRAM: https://www.instagram.com/sopheepaynecareercoaching/
CONNECT WITH ME:
INSTAGRAM: https://instagram.com/dallastraversbizmentor/
Previous Episode
162. Think Big. Start Small. Stay Steady.
Hey folks. Dallas Travers here. Thank you for tuning into ‘coaches on a mission. We’ve got another podcast takeover happening this week and I cannot wait for you to hear from these two extraordinary coaches.
Last episode, two newer hive members took over and you really got to hear how the structure, training and community have helped them so deeply just over the past few months.
This week, I invited two coaches who have worked with me for a few years so you can really get a sense of what’s possible for you and for your business when you commit to the Ripple Effect System.
Speaking of that, I’ve got a free workshop happening on April 25 and again on the 26th to teach you how to apply the Ripple Effect System in your coaching business so you can stop hodge-podging endless strategies together and instead take steady, authentic action to build a business you’re super proud of.
So, go ahead and hit pause on this episode for a second and visit dallastraverstraining.com to grab your spot for this free, live training.
After you do that, come on back and listen to Brian Patacca and Michelle Pollack share their inspiring (yet simple) journeys toward a six figure business.
Brian Patacca helps actors get what they want without suffering and Michelle Pollack works with high achieving women to own what they bring to the table and live & lead on their terms.
You are in for such a treat, so I’m going to stop talking now and hand the mic over to Michelle and Brian.
Wish them luck!!
TIMESTAMPS
03:00 Michelle shares key milestones or breakthroughs in her business since working with Dallas
4:55 Brian discusses a key milestone is understanding your own branding in an authentic way
06:15 Brian shares key milestones or breakthroughs in his business since working with Dallas
12:07 Michelle discusses why the coaching element of The Hive is the major benefit
12:55 Brian shares more benefits of The Hive
15:37 Michelle and Brian discusses why Dallas is a great coach
16:22 Brian emphasizes what makes Dallas different from other coaches
17:35 Michelle discusses what she learned about herself while working with Dallas
19:05 Michelle and Brian discuss the benefits of being coached as well as witnessing others being coached in The Hive
22:05 Michelle discusses the benefits of The Hive Community
25:25 Brian and Michelle discuss traits of Dallas’ that would surprise people
28:35 Brian and Michelle discuss another benefit of The Hive is learning to use data to determine your success
31:48 Brian and Michelle discuss one tool, strategy or mindset that they wish coaches would understand better
37:50 Michelle emphasizes that if you are doing the program in The Hive, you will learn something valuable at every step.
39:25 Brian shares one piece of sound advice for people building a coaching business
43:21 Michelle shares her one piece of sound advice
Sign Up for The Ripple Effect System Class - www.dallastraverstraining.com
CONNECT WITH MICHELLE:
INSTAGRAM: https://www.instagram.com/michelleepollack/
CONNECT WITH BRIAN:
INSTAGRAM: https://www.instagram.com/briansaysthat/
CONNECT WITH ME:
INSTAGRAM: https://instagram.com/dallastraversbizmentor/
Next Episode
164. Shift Your Mindset To Enjoy Your Business
Welcome to Coaches on a Mission and thank you so much for tuning in.
We spend a lot of time on this show diving into strategy. And while some mindset work sneaks in here and there, it’s not a major focus of this show.
Yet, a self supportive mindset is crucial as you build your business.
Putting yourself out there every day, pouring so much care and time into serving your clients, and taking on the risks that come with business building are really big deals.
So, today’s episode will dive deeper into mindset work.
My guest today is Lauren Litt who is the founder of Lil Shameless Plug. Lauren is on a mission to help coaches who don't like social media but know they need it for their biz to build a thriving community online.
And over the last few years, her business has really grown. But Lauren feels stretched too thin without a ton of time to devote to things other than work.
She came into the episode feeling aware that something inside her needs to shift so she can show up for herself the was she needs to. But neither of us were exactly sure what it might take to make that happen.
But after some coaching and exploration, we discovered that it’s time for Lauren to drop her hard worker badge of honor and allow herself to receive more easily.
With this discovery, we created a 3 step plan for Lauren to shift from the inside out. Here’s what that looks like:
1. Understand that no matter how deeply ingrained our self image might be, we can consciously redesign it.
2. Practice daily free form writing to uncover and release the deeply rooted beliefs that keep you stuck in a self image that may not serve you.
3. Forgive yourself for the judgments you’ve held about yourself and others.
So, if you feel like the missing link between you and the next level just might be a different mindset, get ready to take some notes and explore your own self image.
TIMESTAMPS:
03:15 Lauren shares her goals for this podcast conversation
05:20 Lauren describes what she wants the next layer of her business to feel like
06:10 Dallas ask Lauren what a “lean and lazy” business looks like
07:07 Dallas asks Lauren to describe what is stopping her from having a “lean and lazy” business
09:14 Lauren shares more about why she has this hard worker mentality
12:35 Dallas discusses a book written by Dr. Maxwell Maltz on Psycho-Cybernetics and how this applies to Lauren
16:30 Dallas recommends determining how to reprogram Lauren’s self image
18:05 Dallas shares another story to illustrate reprogramming someone’s self image
20:15 Dallas and Lauren work on a process to reprogram Lauren’s self image
23:56 Dallas and Lauren discuss a technique to help build a new mindset for Lauren
27:54 Dallas suggests Lauren challenges herself every day to act on a desire
29:45 Dallas summarizes the practice they have developed thus far
30:55 Dallas and Lauren discuss the competing intentions that are happening for Lauren
40:00 Dallas suggests the next step could be the use of free form writing to uncover and release the beliefs that keep you stuck in your self image
43:30 Dallas describes the next step is to forgive yourself for a judgment that you are holding
45:10 Lauren discusses using this process for 30 days
45:35 Dallas discusses how to earn bonus points in this process
49:15 Lauren discusses what accountability she needs for this process
CONNECT WITH LAUREN:
INSTAGRAM: https://www.instagram.com/lauren.litt/
CONNECT WITH ME:
INSTAGRAM: https://instagram.com/dallastraversbizmentor/
If you like this episode you’ll love
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