Coaches on a Mission

Hey all my life coaches, authenticity coaches, health coaches, confidence coaches, everybody out there who’s really good at listening to your client and offering up custom tools or insight that completely transforms their lives... this episode is for you.

Because I’m willing to bet that you haven’t given much thought to your signature process because no two clients are the same and no two coaching sessions look alike. That's probably what you love so much about the work you do.

Yet... those of us in the moment, meet the client where they’re at and help them move forward kinda coaches can sometimes struggle to find the words to accurately represent the work we do.

Nothing can really come close, yet if the only way to truly understand the power of our work is through experiencing it... self promotion and marketing can be a struggle.

This struggle is such an important hurdle to address that I decided to bring back a special episode featuring Leigh Cambre.

He helps optimistic overachievers find balance and room to breathe without losing their edge.

And Leigh is truly an excellent coach with a lot of training under his belt and tools in his pocket.

Which made it difficult for Leigh to find a catchy slogan or marketing jargon to describe his work. Which, in turn, can make it difficult to bring in more clients.

So, Leigh and I walked through a pretty cool exercise that revealed his signature process. We even gave it a name - The Cambre Method. Now, does Leigh’s bright, shiny signature process cover everything he does for his clients? Nope. Does it come close... you better believe it.

If you’re a coach whose work covers a broad range of results and your biggest strength is your ability to simply serve your clients, grab a pen and extra paper because I hope you’ll follow along with my conversation with Leigh to create your signature process too.

Let’s have some fun!

CONNECT WITH LEIGH:

WEBSITE: https://www.leighcambre.com/

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE QUIZ: https://dallastravers.com/quiz

You're listening to Coaches on a Mission - I’m your host Dallas Travers and today, we need to have a real conversation about how you can avoid what Jona Xiao calls The Sea of Sameness.

If you ever worry that too many coaches do what you do and there’s nothing that really makes you special, this episode just might blow your mind.

My guest is Jennifer Jakobsen who helps business owners who want to make a difference slay their self doubt and desperation so they can show up with the kind of authenticity that attracts paying clients over and over again.

Jennifer came into our conversation with a simple question...How can I leverage my strengths, skills, and background to stand out in a crowded market?

Well dear listener, I’m not sure if you’ve noticed... but we business coaches coaching other coaches on how to find coaching clients... We’re kind of everywhere.

And Jennifer had a hunch that she was making marketing harder than it had to be simply because she couldn’t quite pinpoint what exactly makes her special.

Before I hand Jennifer the mic, let me share the six steps we designed to help her stand out in a crowded market.

Step 1: Identify what you want your clients to celebrate when they wrap up your work together?

Step 2: Clarify the thing that holds them back from their goal.

Step 3: Choose a specific snapshot in time that illustrates where your dream client is at when they’re ready to hire you. The clearer the better on this one.

Step 4: Name the skills, perspectives, experience and expertise you bring to the table to help your clients accomplish their goals.

Step 5: With those things in mind, what process would you take a client through to get them from where they stand today to the goal they hope to celebrate in the future.

Step 6: Own your Blue Ocean - the unique place in your industry that only you occupy and where competitors don’t exist.

All right... this episode was one of my favorites in a while. So, let’s take a listen, shall we?

TIMESTAMPS

05:25 Dallas summarizes Jennifer’s goal for this coaching session

06:45 Jennifer and Dallas discuss the results Jennifer wants her clients to celebrate

09:00 Jennifer identifies what is holding her clients back from their goals.

10:45 Dallas explains the Awareness Ladder

12:35 Dallas asks Jennifer to describe a snapshot in time when clients are ready to hire her.

14:00 Dallas describes the two ways to answer Jennifer’s question of “How do I leverage my strengths to stand out in a crowded market?”

18:35 Dallas develops a working DCPS for Jennifer

19:17 Dallas asks Jennifer, based on the working DCPS they developed, what specific skills and experience she brings to the table that no one else does

21:30 Dallas summarizes Jennifer’s specific skills and experience

23:25 Dallas describes the process Jennifer would take a client through to get them to their celebration goal

25:05 Jennifer and Dallas discuss ways to integrate her as a business therapist into this process

32:35 Dallas and Jennifer discuss steps to take to land on a specific type of business owner

34:25 Dallas refines Jennifer’s working DCPS and discuss how to use it

37:25 Dallas discusses the next step is to own your blue ocean and what that means.

38:50 Jennifer discusses her next steps.

CONNECT WITH ME:

INSTAGRAM: https://instagram.com/dallastraversbizmentor/

Have you ever had those moments where a potential new client gushes over the free content you put out, the way you put yourself out there, and the work that you do? They can’t say enough good stuff about how much you’ve already helped them and how they can’t wait to work with you... one day... when they’re ready? While this compliment might feel great, it's mostly just confusing because you see so clearly how you could help this person accomplish their goals really easily. You also understand that the idea of being ready... isn’t exactly real. We work with coaches because we don’t know how to move forward, so what does ready even look like, right? When situations like this happen often, you might get discouraged and wonder “what am I doing wrong? “People say I’m so awesome, and yet nobody wants to hire me.” If what I just described rings a bell, you’ll love today’s episode. My guest is Chris Vaglio who is a super dynamic, successful, and smart guy who came into our conversation wondering this very thing. Chris is a business and personal branding coach who helps creative business owners build a rock star brand to get noticed, feel confident and bring in more clients. And while Chris didn’t really see it, I noticed something that I see in other Hive members as well. For lack of a better word, let’s call it the intimidation factor. As a coach, you may look like you’ve got it all going on and people just assume that they aren’t ready or don’t have that same special sauce that you do, so the idea of working with you is kind of intimidating. I had a feeling that the intimidation factor might be the thing standing between Chris and all the clients he dreams of. So, we dug into how to best approach this odd phenomenon and create a permission structure that allows clients to feel confident about hiring you. This included two key pieces. First, simply narrating what’s actually going on in your marketing and your sales conversations. Second, believe it or not... niching way down to turn the client's decision from a “that sounds cool for some day down the road” to an “oh! I need to work with you right now.” Lots of ground to cover in what’s been one of my favorite episodes so far... let’s dive in shall we? Connect with Chris: https://campsite.bio/chrisvaglio Connect with Me: Instagram: @dallastraversbizmentor Free Quiz: www.dallastravers.com/quiz

Welcome to Coaches on a Mission. I’m your host, Dallas Travers.

If you enjoy this show, please take 30 seconds to follow, rate, and review it. That’s the best way to show your support because it helps us get this podcast in front of more people.

My guest today is Sophee Payne who just might love coaching as much as I do.

But Sophee doesn’t share my love of marketing and came to the episode fully committed to spending the least amount of time and effort on the marketing strategies with the highest ROI.

Sophee helps driven people to go for the dream career they really want without letting fear, overwhelm, or uncertainty hold them back any longer.

And she isn’t interested in spending her day on social media. And though that may sound like a sophisticated form of resistance, for Sophee... this decision came with a ton of intention.

So, the two of us crafted a plan so Sophee could expand her business with simplicity and ease.

Here’s what we came up with:

Step 1: Give yourself permission to spend your marketing time the way you want to. It’s your business, after all.

Step 2: Before you choose a marketing plan, decide how you want to feel as you market your business.

Step 3: Let that feeling lead the way. Identify the actions that align with the way you want to feel.

Step 4: If you do decide to walk a different marketing path, decide consciously what you’ll do instead of things like social media marketing.

I had so much fun talking with Sophee during our recording and I hope you have fun listening.

TIMESTAMPS

02:43 Sophee describes her experience in The Hive

03:50 Sophee shares what she wants to accomplish through this conversation

04:47 Sophee shares where she feels drained in her business

07:39 Dallas summarizes Sophee’s goals with her business

09:00 Sophee shares her business goals for the year ahead

14:00 Dallas summarizes what Sophee needs to have in place so that her business can move forward in September

14:30 Sophee and Dallas discuss what, if any, marketing needs to happen by her course launch

17:50 Dallas asks Sophee how effective the current marketing strategies have been to build her email list

18:35 Sophee discusses how she is currently building her email list

21:15 Dallas shares the benefits of social media marketing

21:55 Dallas discusses that if not going to use social media for marketing, need to identify what other type of marketing plan going to use

22:30 Dallas discusses lead magnet swaps for a list building strategy as well as its benefits

24:25 Sophee shares her reaction to lead magnet swaps as a list building strategy

25:48 Dallas summarizes Sophee’s marketing plan thus far

27:10 Dallas and Sophee discuss publishing her email content on LinkedIn to attract clients

30:55 Dallas summarizes how clients normally find Sophee for career counseling

31:10 Dallas and Sophee discuss the 4 marketing strategies they identified that excite Sophee

32:44 Dallas and Sophee discuss how as coaches need to be careful of always trying to uncover flaws or issues

34:00 Dallas shares what lights her up right now in this season of The Hive

35:03 Dallas re-summarizes the goal of this conversation was to develop an energizing clean marketing plan that was sustainable

36:20 Dallas discusses the main takeaway from this conversation for her listeners

CONNECT WITH SOPHEE:

LINKEDIN: https://www.linkedin.com//in/sopheepayne/

INSTAGRAM: https://www.instagram.com/sopheepaynecareercoaching/

CONNECT WITH ME:

INSTAGRAM: https://instagram.com/dallastraversbizmentor/

What would happen if you gave yourself complete permission to go all in on your coaching business? That’s the question we’ll explore in the first of a special 4-part series called All In. For me, permission to go all in means allowing my creative intelligence to flow freely in my marketing instead of judging myself as a big ol’ dork. For our Hive Members permission to go all in means: Buying my first house Starting a family now instead of waiting for the right time Changing my niche to serve the people I truly want to help Giving myself a raise Leaving my 9-5 because my business needs me Letting go of all the programs I’ve tried before that didn’t work out No matter what permission to go all looks like for you, I invite you to answer the question, “What would happen if you gave that permission to yourself?” as you listen along to this episode. The All In series is part of a special event I’ll host online later in September. It’s called Permission Granted and it’s for every coach who knows they have more to give and want to make the money they truly deserve. You can reserve your spot now at http://permissiongrantedworkshop.com. Connect with me: Instagram: @dallastraversbizmentor Free Quiz: www.dallastravers.com/quiz