E36 - Opportunity in Adversity

02/05/21 • 41 min

“There are tee shirts that say, ‘Underestimate me. This’ll be fun,’ and that was exactly how I approached life.”

This snippet is just one of many learnings we gained from our conversation with Julie Roehm, the Chief Marketing and Experience Officer at Party City. Julie is no stranger to adversity and has been a fierce competitor and determined power female ever since a young age. Calculated yet adventurous risk taking throughout her career has shown her that things don’t change if you aren’t willing to do something different.

Julie shares her perspectives on workplace culture, dealing with adversity, jumping into new industries with confidence and poise, asking questions and listening, and building a successful team. Her experience in industries as varied as automotive, big box retail, services, and consulting have laddered up as she helps companies stand out in a beneficial way and push themselves through their marketing.

Exuding an air of confidence while also maintaining humility is a difficult task to achieve, and Julie does just that. We encourage you to learn from her insightful commentary on her previous experience and advice to women!

“There are tee shirts that say, ‘Underestimate me. This’ll be fun,’ and that was exactly how I approached life.”

Previous Episode

E35 - Changing the Mindset of Fashion

Whoever came up with the saying that “Fashion is Pain” should learn from Suta. Fashion can be comfortable, practical, easy to move in, and absolutely beautiful designs!

Sujata and Taniya Biswas are entrepreneurs, change-makers, visionaries, and... sisters! These two fashion powerhouses are the Co-Founders of Suta, a fashion brand that combines India’s weaving traditions with contemporary style.

Sujata and Taniya discuss their views on sustainability, changing the perception of wearing saris, and using their platforms of fashion and social media presence to bring impactful change to the world. They aim to increase the confidence of women worldwide while also supporting their vendors and workers as much as possible and instilling a mindset of sustainability.

If you haven’t been following Suta before this, now’s your chance to learn about the empowering fashion brand. Take a look at their gorgeous designs and now you’ll get an insight into the incredibly thoughtful, passionate brains that back up the business!

Next Episode

E37 - Succeeding in Startup Culture

Most people open up their Instagram app to see what their friends and family are up to. Reshmi Menon goes on Instagram to learn about brands’ marketing strategies.

Reshmi Menon, the Head Of Marketing at Suta, is a self-proclaimed “girl next door” who wants to make an impact and change consumers’ perspectives. She’s always loved marketing and has her master’s in the subject, and her habit of messaging brands on social media platforms regarding their marketing strategies ended up paying off when she moved from agency-side to client-side, now heading up marketing at Suta.

Reshmi’s energetic and positive attitude has taken her far in her career, and she is not afraid to voice her opinion when it comes to marketing. When it comes to her career, she trusts her intuition and truly cares about being passionate about her work.

We can all take note of Reshmi’s work ethic, spunky storytelling, and upward career path.