30: Alison Orsi of IBM Europe: What Does Agile Marketing Look Like in One of the Largest Enterprises
12/19/19 • 29 min
What's the difference between marketing in the U.S. and marketing in the U.K.? How does agile marketing look like in one of the largest enterprises? In this week's edition of CMO Confessions, Joe Hyland sits down with Alison Orsi, CMO at IBM Europe, to discuss differences in marketing, approaches in adapting agile and Alison's path to becoming CMO. Sit back and relax, it's CMO Confessions.
It’s another edition of CMO Confessions. Let’s chat.
Follow Alison on Twitter: @AlisonOrsi
Follow Alison on LinkedIn: Alison Orsi
Follow ON24 on Twitter: @ON24
Learn more about ON24: https://www.on24.com
What's the difference between marketing in the U.S. and marketing in the U.K.? How does agile marketing look like in one of the largest enterprises? In this week's edition of CMO Confessions, Joe Hyland sits down with Alison Orsi, CMO at IBM Europe, to discuss differences in marketing, approaches in adapting agile and Alison's path to becoming CMO. Sit back and relax, it's CMO Confessions.
It’s another edition of CMO Confessions. Let’s chat.
Follow Alison on Twitter: @AlisonOrsi
Follow Alison on LinkedIn: Alison Orsi
Follow ON24 on Twitter: @ON24
Learn more about ON24: https://www.on24.com
Previous Episode
29: Ed Breault of Aprimo: How Marketers Can Gain Experience, Why You Need to Challenge Yourself and How to do Analysis Right
When you analyze data, do you have a question in mind first, or do you look for patterns to build from? Well, in this episode of CMO Confessions, Aprimo’s CMO, Ed Breault, states his case for the former. Tune into this episode to learn why marketers need to be uncomfortable to succeed and much more.
Sit back and relax, it’s CMO Confessions.
Follow Aprimo on Twitter: @Aprimo
Follow Ed Breault on Twitter: @edbreault
Check out Ed on LinkedIn
Follow ON24 on Twitter: @ON24
Learn more about ON24: www.ON24.com
Next Episode
31. Jay Gaines: How CMOs Manage Acquisitions and Big Marketing Pet Peeves
What’s a CMO to do when their company gets acquired? Jay Gaines, former CMO of SiriusDecisions and Forrester, explains the process, the cultural shifts and how both marketing teams came to work together after a massive acquisition. Jay also dives into what he loves and hates about marketing today. Sit back and relax. It’s another edition of CMO Confessions.
Follow Cheri on Twitter: @Cheri29
Follow Jay on Twitter: @izjay
Follow Jay on LinkedIn: Jay Gaines
Learn more about ON24: https://www.on24.com
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