CMO Confessions
ON24
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Top 10 CMO Confessions Episodes
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32. John Steinert: Tips on Career Management, Tools of the Trade and Making Career Pivots Happen
CMO Confessions
07/30/20 • 32 min
How does one make it in the B2B world? By staying on your toes. Tune in to the latest episode of CMO Confessions to learn what John Steinert, CMO of TechTarget, has to say about career navigation, keeping up with the latest why selling in MarTech is just so exciting.
Sit back and relax, it’s another episode of CMO Confessions.
Follow Cheri on Twitter: @Cheri29
Follow John on Twitter: @TechTargetCMO
Follow John on LinkedIn: John Steinert
Learn more about ON24: https://www.on24.com
07/09/20 • 32 min
What’s a CMO to do when their company gets acquired? Jay Gaines, former CMO of SiriusDecisions and Forrester, explains the process, the cultural shifts and how both marketing teams came to work together after a massive acquisition. Jay also dives into what he loves and hates about marketing today. Sit back and relax. It’s another edition of CMO Confessions.
Follow Cheri on Twitter: @Cheri29
Follow Jay on Twitter: @izjay
Follow Jay on LinkedIn: Jay Gaines
Learn more about ON24: https://www.on24.com
30: Alison Orsi of IBM Europe: What Does Agile Marketing Look Like in One of the Largest Enterprises
CMO Confessions
12/19/19 • 29 min
What's the difference between marketing in the U.S. and marketing in the U.K.? How does agile marketing look like in one of the largest enterprises? In this week's edition of CMO Confessions, Joe Hyland sits down with Alison Orsi, CMO at IBM Europe, to discuss differences in marketing, approaches in adapting agile and Alison's path to becoming CMO. Sit back and relax, it's CMO Confessions.
It’s another edition of CMO Confessions. Let’s chat.
Follow Alison on Twitter: @AlisonOrsi
Follow Alison on LinkedIn: Alison Orsi
Follow ON24 on Twitter: @ON24
Learn more about ON24: https://www.on24.com
29: Ed Breault of Aprimo: How Marketers Can Gain Experience, Why You Need to Challenge Yourself and How to do Analysis Right
CMO Confessions
11/21/19 • 25 min
When you analyze data, do you have a question in mind first, or do you look for patterns to build from? Well, in this episode of CMO Confessions, Aprimo’s CMO, Ed Breault, states his case for the former. Tune into this episode to learn why marketers need to be uncomfortable to succeed and much more.
Sit back and relax, it’s CMO Confessions.
Follow Aprimo on Twitter: @Aprimo
Follow Ed Breault on Twitter: @edbreault
Check out Ed on LinkedIn
Follow ON24 on Twitter: @ON24
Learn more about ON24: www.ON24.com
28: David Fortino of NetLine: Why Bad Marketers Hurt Marketing, Shiny Object Syndrome and the Gold Nugget of Authentic Marketing
CMO Confessions
10/29/19 • 30 min
What goes into a marketing career that lasts and how do you avoid the call of the latest shiny marketing fad? In this episode of CMO Confessions, David Fortino, Senior Vice President of Audience and Product at NetLine, shares his marketing journey with us and explains why getting to know the customer well is so critical to success.
Sit back and relax, it’s CMO Confessions
Follow NetLine on Twitter: @NetLine_Corp
Follow David Fortino on Twitter: @David__Fortino
Check out David on Linkedin: http://www.linkedin.com/in/davidfortino
Follow ON24 on Twitter: @ON24
Learn more about ON24: www.ON24.com
27: Sarah Kennedy of Adobe Marketo: On Getting Acquired, A Young CMO's Journey and That Interview With Jamie Foxx
CMO Confessions
10/15/19 • 32 min
Taking two great things and mixing them together makes for something great, right? Well, did for Adobe and Marketo. In this episode of CMO Confessions, Sarah Kennedy, Vice President at Adobe, shares her marketing journey with Joe Hyland, CMO of ON24, and her formula for making marketing great.
Sit back and relax, it's CMO Confessions.
Follow Marketo on Twitter: @marketo
Follow Sarah Kennedy on Twitter: @saykay
Check Out Sarah on LinkedIn
Follow ON24 on Twitter: @ON24
Learn more about ON24: www.on24.com
26: Jaime Romero of MRP: Real ABM, Why Audience Size Matters and Aligning Sales and Marketing
CMO Confessions
07/30/19 • 28 min
Sometimes, working on targeting your market can feel a bit like Goldilocks. This market is too big! This market is too small! Well, for this week's CMO Confessions, we go into why that targeting is so important with Jaime Romero, Global Head of Marketing and Customer Delivery at MRP.
Sit back and relax, it’s CMO Confessions.
Follow MRP on Twitter: @MRP_Prelytix
Follow Jaime Romero on Twitter: @jaimesay
Check Out Jaime on LinkedIn: LinkedIn
Follow ON24 on Twitter: @ON24
Learn more about ON24: www.on24.com
If finance just gave your marketing department an extra million, you'd assume it was some kind of joke, right? Well, for this week's CMO Confessions guest, Jeff Perkins, that actually happened. Why? Because Jeff and his team proved that marketing can deliver and drive revenue. All they had to do was make the case.
Check out this edition to learn more about how Jeff Perkins organizes his marketing team, why focus is such a factor for marketing leaders and few critical things every young CMO should know.
Sit back and relax, it’s CMO Confessions.
Follow ParkMobile on Twitter: @Parkmobile
Follow Jeff Perkins on Twitter: @jeffperkins8
Follow ON24 on Twitter: @ON24
Learn more about ON24: www.on24.com
24: Scott Gainey of Cherwell Software: Using Data to Drive Results, Planning with Data and the Power of BHAGs
CMO Confessions
07/03/19 • 30 min
Everyone loves BHAGs. Big. Hairy. Audacious. Goals. BHAGs are a great tool that can help your team discover its limits and realize where it can improve. No one knows this more than Scott Gainey, CMO at Cherwell Software. In this week's episode of CMO Confessions, Scott guides us through the basics of BHAGs, the use of data for developing goals and shares in our grief over just how many marketing emails we all get.
Sit back and relax, it’s our Fourth of July edition of CMO Confessions.
Follow Cherwell Software on Twitter: @Cherwell
Follow Scott Gainey on Twitter: @scgainey
Follow ON24 on Twitter: @ON24
Learn more about ON24: www.on24.com
08/13/20 • 33 min
In this episode, Jen and Cheri Keith, Head of Strategy and Research at ON24, discuss how Jen’s career path led her from an advisory role to a CMO role at Swivel. The two also discuss the pros and cons of new marketing technology, like chatbots, what it’s like to transition to a startup from an advisory role, the role of responsiveness in creative storytelling and some of their biggest pet peeves in B2B marketing. Sit back and relax. It’s another edition of CMO Confessions.
Follow Cheri on Twitter: @Cheri29
Follow Jen on Twitter: @jenhorton
Follow Jen on LinkedIn: Jen Horton
Learn more about ON24: https://www.on24.com
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FAQ
How many episodes does CMO Confessions have?
CMO Confessions currently has 44 episodes available.
What topics does CMO Confessions cover?
The podcast is about business.
What is the most popular episode on CMO Confessions?
The episode title '32. John Steinert: Tips on Career Management, Tools of the Trade and Making Career Pivots Happen' is the most popular.
What is the average episode length on CMO Confessions?
The average episode length on CMO Confessions is 30 minutes.
How often are episodes of CMO Confessions released?
Episodes of CMO Confessions are typically released every 20 days, 2 hours.
When was the first episode of CMO Confessions?
The first episode of CMO Confessions was released on Mar 27, 2018.
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