31. Jay Gaines: How CMOs Manage Acquisitions and Big Marketing Pet Peeves
07/09/20 • 32 min
What’s a CMO to do when their company gets acquired? Jay Gaines, former CMO of SiriusDecisions and Forrester, explains the process, the cultural shifts and how both marketing teams came to work together after a massive acquisition. Jay also dives into what he loves and hates about marketing today. Sit back and relax. It’s another edition of CMO Confessions.
Follow Cheri on Twitter: @Cheri29
Follow Jay on Twitter: @izjay
Follow Jay on LinkedIn: Jay Gaines
Learn more about ON24: https://www.on24.com
What’s a CMO to do when their company gets acquired? Jay Gaines, former CMO of SiriusDecisions and Forrester, explains the process, the cultural shifts and how both marketing teams came to work together after a massive acquisition. Jay also dives into what he loves and hates about marketing today. Sit back and relax. It’s another edition of CMO Confessions.
Follow Cheri on Twitter: @Cheri29
Follow Jay on Twitter: @izjay
Follow Jay on LinkedIn: Jay Gaines
Learn more about ON24: https://www.on24.com
Previous Episode
30: Alison Orsi of IBM Europe: What Does Agile Marketing Look Like in One of the Largest Enterprises
What's the difference between marketing in the U.S. and marketing in the U.K.? How does agile marketing look like in one of the largest enterprises? In this week's edition of CMO Confessions, Joe Hyland sits down with Alison Orsi, CMO at IBM Europe, to discuss differences in marketing, approaches in adapting agile and Alison's path to becoming CMO. Sit back and relax, it's CMO Confessions.
It’s another edition of CMO Confessions. Let’s chat.
Follow Alison on Twitter: @AlisonOrsi
Follow Alison on LinkedIn: Alison Orsi
Follow ON24 on Twitter: @ON24
Learn more about ON24: https://www.on24.com
Next Episode
32. John Steinert: Tips on Career Management, Tools of the Trade and Making Career Pivots Happen
How does one make it in the B2B world? By staying on your toes. Tune in to the latest episode of CMO Confessions to learn what John Steinert, CMO of TechTarget, has to say about career navigation, keeping up with the latest why selling in MarTech is just so exciting.
Sit back and relax, it’s another episode of CMO Confessions.
Follow Cheri on Twitter: @Cheri29
Follow John on Twitter: @TechTargetCMO
Follow John on LinkedIn: John Steinert
Learn more about ON24: https://www.on24.com
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/cmo-confessions-118945/31-jay-gaines-how-cmos-manage-acquisitions-and-big-marketing-pet-peeve-6061169"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to 31. jay gaines: how cmos manage acquisitions and big marketing pet peeves on goodpods" style="width: 225px" /> </a>
Copy