27: Sarah Kennedy of Adobe Marketo: On Getting Acquired, A Young CMO's Journey and That Interview With Jamie Foxx
10/15/19 • 32 min
Taking two great things and mixing them together makes for something great, right? Well, did for Adobe and Marketo. In this episode of CMO Confessions, Sarah Kennedy, Vice President at Adobe, shares her marketing journey with Joe Hyland, CMO of ON24, and her formula for making marketing great.
Sit back and relax, it's CMO Confessions.
Follow Marketo on Twitter: @marketo
Follow Sarah Kennedy on Twitter: @saykay
Check Out Sarah on LinkedIn
Follow ON24 on Twitter: @ON24
Learn more about ON24: www.on24.com
Taking two great things and mixing them together makes for something great, right? Well, did for Adobe and Marketo. In this episode of CMO Confessions, Sarah Kennedy, Vice President at Adobe, shares her marketing journey with Joe Hyland, CMO of ON24, and her formula for making marketing great.
Sit back and relax, it's CMO Confessions.
Follow Marketo on Twitter: @marketo
Follow Sarah Kennedy on Twitter: @saykay
Check Out Sarah on LinkedIn
Follow ON24 on Twitter: @ON24
Learn more about ON24: www.on24.com
Previous Episode
26: Jaime Romero of MRP: Real ABM, Why Audience Size Matters and Aligning Sales and Marketing
Sometimes, working on targeting your market can feel a bit like Goldilocks. This market is too big! This market is too small! Well, for this week's CMO Confessions, we go into why that targeting is so important with Jaime Romero, Global Head of Marketing and Customer Delivery at MRP.
Sit back and relax, it’s CMO Confessions.
Follow MRP on Twitter: @MRP_Prelytix
Follow Jaime Romero on Twitter: @jaimesay
Check Out Jaime on LinkedIn: LinkedIn
Follow ON24 on Twitter: @ON24
Learn more about ON24: www.on24.com
Next Episode
28: David Fortino of NetLine: Why Bad Marketers Hurt Marketing, Shiny Object Syndrome and the Gold Nugget of Authentic Marketing
What goes into a marketing career that lasts and how do you avoid the call of the latest shiny marketing fad? In this episode of CMO Confessions, David Fortino, Senior Vice President of Audience and Product at NetLine, shares his marketing journey with us and explains why getting to know the customer well is so critical to success.
Sit back and relax, it’s CMO Confessions
Follow NetLine on Twitter: @NetLine_Corp
Follow David Fortino on Twitter: @David__Fortino
Check out David on Linkedin: http://www.linkedin.com/in/davidfortino
Follow ON24 on Twitter: @ON24
Learn more about ON24: www.ON24.com
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