Clipped: Your Content Creation Toolkit
Eric Montgomery
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Goodpods has curated a list of the 10 best Clipped: Your Content Creation Toolkit episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Clipped: Your Content Creation Toolkit for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Clipped: Your Content Creation Toolkit episode by adding your comments to the episode page.
Marc Ronick: Founder of iRonick Media | 10 Power Steps to Grow Your Podcast Audience
Clipped: Your Content Creation Toolkit
01/18/23 • 40 min
Are you looking to start your own podcast but don't know where to begin? Marc Ronick has the answer! With 16 years of experience in the podcasting world, Marc has seen it all. From winning awards and being on the forefront of the industry to creating groundbreaking live streaming channels, Marc has a wealth of knowledge when it comes to podcasting. Currently, he runs a podcast production agency called iRonick Media, and is co-host of a brand new podcast called Podcast Phd. In addition, Marc is also a podcast consultant and helps people start and grow podcasts.
We discuss how to come up with a clear concept for your podcast, how to hone in on your 'why', staying consistent, solo episodes vs. interview episodes, repurposing old content, how to grow your podcast audience, and much more.
In this episode you will learn:
1. How to understand and define your intentions and why you want to start a podcast 2. The importance of setting goals for your podcast 3. The amount of work it takes to produce a regular show 4. How to Identify your niche and target audience 5. Why brainstorming is necessary for coming up with new ideas 6. The importance of a consistent production schedule 7. That it's ok to repurpose old content 8. How to use Clubhouse to connect with people 9. Why you have to engage with your listeners to grow your podcast 10. That adjusting your podcasting approach is a normal part of the podcasting process
Connect with Marc
My Website
Give the show a rating/reviewResources:
My Favorite Digital Audio Workstations https://thepodcasthaven.com/the-best-...
The Top 5 Audio Interfaces For Podcasters https://thepodcasthaven.com/the-top-5...
My Top 10 Podcast Microphones https://thepodcasthaven.com/our-top-t...
The Best Podcast Hosting Sites of 2022 https://thepodcasthaven.com/the-best-...
How To Write Show Notes For Your Podcast https://thepodcasthav...
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The Great Social Media Podcast Myth
Clipped: Your Content Creation Toolkit
07/12/23 • 15 min
This episode is sponsored by Riverside.fm. With Riverside you can record up to 4K video and high-fidelity audio all from your web browser. Use promo code CLIPPED for 20% off. Sign Up Here: https://www.riverside.fm/?via=thepodc...
Get ready to unlearn everything you thought you knew about podcast growth. This episode challenges a common misconception in the podcasting world - that social media is the magic key to audience growth. Our host, Eric, a seasoned industry insider, takes a hard stance based on years of experience and evidence from their own podcast journey.
Social media, while a powerful tool for conversation and content discussion, may not be the golden ticket for podcast growth that it's often portrayed to be.
This episode dives into why the relationship between social media and podcast growth isn't as straightforward as many believe, and what strategies actually do work when it comes to expanding your listener base.
Why Social Media Followers Don’t Convert To Podcast Listeners:
- Social Media Misalignment: Social media platforms and podcasts cater to different types of content consumers. Social media typically delivers quick dopamine hits through short-form content. On the other hand, podcasts offer long-form, immersive content requiring a more focused form of engagement.
- Platform Switching Hassle: Converting a social media viewer into a podcast listener requires them to take additional steps - leaving the social platform, going to a podcast app, finding your show, and then starting to listen. This barrier can deter potential listeners.
- Screen-Free Nature of Podcasts: Podcasts' screen-free nature is one of their strengths, as it allows listeners to engage while multitasking. However, this presents a challenge when trying to convert social media views, which require screen attention, into podcast downloads.
Episode Highlights:
- A deep-dive into why social media doesn't necessarily translate to podcast growth, despite common beliefs.
- Evidence-based insights from our host's own podcasting journey and industry experience.
- Discussion on how social media excels at sparking conversations and debates, but doesn't necessarily drive listeners to podcasts.
- Exploration of alternative strategies for podcast growth that have proven effective.
- Comparative analysis of social media-based growth strategies versus these alternative methods.
- Actionable tips and advice for podcasters looking to grow their audience effectively.
Join us as we debunk myths and shine a light on the truth about podcast growth. You won't want to miss this enlightening discussion.
Explore Our Podcast Archives:
- How To Make Money With The Amazon Influencer Program
- Three Online Marketplaces To Find Sponsors and Monetize Your Podcast
- Travis Brown: The Side Hustle King | Unlock The Power of Social Media Growth and Leverage Your Brand To Create a Winning Strategy
- 5 Steps To Build An Engaging Podcast
Support The Podcast:
Show your appreciation and keep us energized! Please take a moment to rate and review the podcast at Rate This Podcast.
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Optimizing Your Podcast Branding and Authenticity ft. Ana Xavier of The Podcast Space
Clipped: Your Content Creation Toolkit
05/24/23 • 53 min
This episode is sponsored by Riverside.fm. Use promo code CLIPPED for 20% off any Riverside membership plan.
In this episode, I speak with Ana Xavier. Ana Xavier, a native of Portugal and now residing in Dallas, Texas, is the dynamic force behind The Podcast Space, a platform committed to elevating the podcasting landscape for professionals and entrepreneurs.
She has over a decade of experience in podcasting, broadcasting, and digital marketing, Ana's unique superpower lies in assisting clients in identifying podcast ideas that enhance their business or professional objectives, build trust with their target audience, and prevent content creator fatigue.
Through The Podcast Space, Ana has successfully helped over 40 professionals and entrepreneurs launch and optimize their podcasts, with thousands more benefiting each month from her consulting services, online courses, and insightful episodes on the official podcast. In March 2022, The Podcast Space further expanded into the e-learning space with the "Maximize Your Podcast Content" self-paced course.
We discuss Ana's transition from producing to consulting, the importance of strong branding, overcoming imposter syndrome, trips for sharing your uniqueness on the mic, and much more. In addition, Ana provides practical tips to make your podcast stand out and shares insights on common mistakes and how to avoid them.
Ana’s energy is infectious. It definitely comes through in this episode. Stoked for you to hear it!
Episode Highlights:
- Reach out to your dream guests: Even if it sounds unrealistic, it may work
- The importance of building a strong network that you can rely on
- How working in customer service helped shape Ana into an effective podcast host and producer
- How to determine your risk tolerance
- Consistent, professional branding is key to standing out and gaining credibility. Ana advises investing in good branding and professional photos.
- Use available resources: Platforms like Canva can be used effectively for branding and creating content like intros and outros for your podcast.
- Honing your strengths: Emphasizing on your personal strengths helps in creating a unique brand that feels authentic.
- The impact of working with impact-driven initiatives on Ana’s career and her desire to help spread messages through podcasting.
- EP 38 - How To Earn Commission With The Amazon Influencer Program
- EP 33 - Three Online Marketplaces To Find Sponsors and Monetize Your Podcast
- EP 36 - How To Use Veed To Create Social Media Clips
1 Listener
How To Edit a Podcast: Basic Editing vs. Advanced Editing
Clipped: Your Content Creation Toolkit
12/14/22 • 13 min
This episode is about basic vs advanced editing and mixing for podcasts.
I define basic editing and mixing as simply cutting off the beginning and end of the recording to create a defined start and end point, as well as doing a basic mix to clean up the audio and enhance the voices.
To me, advanced editing and mixing is a more hands-on process that involves cleaning up mouth clicks, filler words, verbal ticks, false starts, removing background noise, adding in music, adjusting pacing, and performing content editing to shape a narrative.
In this episode, you will learn the following:
The importance of defining a start and end point for your episodes
How to use Descript to perform a basic edit and mix of your podcast
How to use "Studio Sound" by Descript
What advanced editing is, and whether or not its necessary for your podcasting goals
My Website
Give the show a rating/reviewResources:
My Favorite Digital Audio Workstations https://thepodcasthaven.com/the-best-...
The Top 5 Audio Interfaces For Podcasters https://thepodcasthaven.com/the-top-5...
My Top 10 Podcast Microphones https://thepodcasthaven.com/our-top-t...
The Best Podcast Hosting Sites of 2022 https://thepodcasthaven.com/the-best-...
How To Write Show Notes For Your Podcast https://thepodcasthaven.com/how-to-wr...
Podcast Accessories I Love and Use:
Rode PSA1 Boom Arm - https://amzn.to/3Qgcotf
Sabrent USB 4 Port Hub - https://amzn.to/3BBMI6h
Manfrotto Pixi Mini Tripod -
Mike Wiston CEO of MowPod: Building Communities, Podcast Growth, Leadership and Crushing It As a Dad
Clipped: Your Content Creation Toolkit
07/24/24 • 39 min
Mike Wiston, CEO of MowPod, shares his journey from being a self-proclaimed 'total mess up' to becoming a successful entrepreneur. He discusses the importance of understanding every aspect of a business and the value of hands-on experience. Mike highlights the role of AI in podcast audience growth and the necessity of a strong organic growth strategy before implementing paid strategies.
He emphasizes the power of Facebook groups for building a community, his love for live events, and the significance of conversation and relationships in business. Mike and Eric delve into the importance of building relationships and having conversations in networking and entrepreneurship. They stress the value of understanding others, connecting with them, and approaching conversations without expectations.
They also discuss podcasting, covering the role of video in podcasting and the importance of having a clear goal and strategy for monetization. They underscore the significance of testing, staying organized, and seeking support from others in the entrepreneurial journey. Additionally, they mention the podcasting scene in Japan and the challenges of monetization in the Asian market.
Takeaways:
- Understanding every aspect of a business is crucial for effective leadership.
- A strong organic growth strategy is essential before implementing paid strategies.
- Facebook groups can be a powerful tool for building a community and driving engagement.
- Live events provide opportunities for networking and building relationships.
- Conversation and relationships play a vital role in business success.
- Building relationships and having conversations are crucial in networking and entrepreneurship.
- Understanding others and connecting with them is more important than pushing your own product or agenda.
- Having a clear goal and strategy for monetization is essential in podcasting.
- Testing, staying organized, and seeking support from others are key to success in entrepreneurship.
- The podcasting scene in Japan faces challenges in monetization.
Zoom H6: The Best Digital Recorder For Recording Podcasts
Clipped: Your Content Creation Toolkit
08/03/22 • 14 min
This week I’m recording using the Zoom H6 so you can get a feel for what it sounds like when paired with a dynamic microphone. The Zoom H6 is the quintessential podcast recorder and is used by top podcasters everywhere.
In this episode, I explore its features and break down why it’s such a great choice for podcasters who like to record via hardware, or with hands-on equipment, rather than recording digitally. I record both ways, BUT, pushing buttons and physically changing settings on a recorder makes me feel more connected to the recording process. Do you feel this way?
“The reason why you might want to use the Zoom H6 is if you're a podcaster that's intimidated by recording via the computer, and you'd like to be more hands-on.” - Eric Montgomery
“You can toss this thing in a backpack with your microphones and cables, and you've got access to a fully-functional podcast studio.” - Eric Montgomery
“There really is something about manually pushing the buttons and being able to dial in your settings with your hands.” - Eric Montgomery
Episode Highlights:
- Why you might prefer a digital recorder over recording with a computer
- Why working with your hands makes you feel more connected to the recording process
- Recording situations that the Zoom H6 is perfect for
- Why recording high fidelity audio is critical and how the Zoom H6 achieves great audio
- Why it's good to buy a device that has more inputs than you think you'll need
- When the Zoom H6 isn’t the right choice
- When to scale up to a larger SD card
- The importance of an external hard drive and why you always need to backup your recordings
Products Mentioned In this Episode:
- Zoom H6 - https://amzn.to/3QcZ2xV
- SanDisk SD Cards - https://amzn.to/3bmuStr
- Lacie Harddrive - https://amzn.to/3PU586I
Microphones That Pair Well With The Zoom H6
- Audio-Technica ATR2100x USB - https://amzn.to/3Qk5bIN
- Shure SM58 - https://amzn.to/3JFzurn
- Rode PodMic - https://amzn.to/3vzSNwf
Podcast Accessories I Love and Use:
- Rode PSA1 Boom Arm - https://amzn.to/3Qgcotf
- Sabrent USB 4 Port Hub - https://amzn.to/3BBMI6h
- Manfrotto Pixi Mini Tripod - https://amzn.to/3QbqjkV
- Monster Prolink XLR Cables - https://amzn.to/3By1mvn
*I’m an Amazon Affiliate and by buying something through these links I earn a small commission. This is at no extra cost to you, and the little bit of cash I make, helps me keep the podcast alive and allows me to put out content*
Connect with Eric Montgomery:
Apple Podcast Chart Secrets: How to Rank, Grow Your Podcast, Gain Followers, and Get More Downloads
Clipped: Your Content Creation Toolkit
08/14/24 • 13 min
This episode covers the Apple Podcast charts and their impact. Eric breaks down what the charts are, how to find them, and the key to getting on them—rapidly gaining new followers. He also shares his experience with being on the charts and the resulting growth in his show, highlighting how chart placement can open doors to new opportunities and further growth.
Episode Sponsor:
We're sponsored by Riverside.fm, our favorite platform for high-quality remote podcast recording, now with powerful AI tools that enhance your audio and video. Riverside's AI will take your recordings and effortlessly cut them into video clips for social media, write your show notes, and generate transcripts—all at the click of a button. Whether you're hosting interviews, co-hosted shows, or live streaming, Riverside.fm has you covered. Give it a try and enter promo code CLIPPED at checkout for 20% off any individual plan.
Episode Takeaways:
- How to Access Apple Podcast Charts: You can find the Apple Podcast charts on both mobile and desktop by navigating to the "Top Charts" section and selecting your preferred category.
- What Happens After Charting: Achieving a spot on the Apple Podcast charts can lead to increased visibility, more downloads, and higher engagement. However, the impact varies; some shows experience significant growth, while others may see more modest results.
- Personal Experience with Charting: Eric shared that his show saw a substantial spike in downloads when it ranked on the charts, with a significant increase in followers and overall engagement.
- Sustainability of Growth: While the initial spike in downloads from charting may taper off, the boost in followers can help maintain a higher baseline of downloads for future episodes.
- Importance of Social Proof: Charting can serve as valuable social proof, making your show more appealing to potential sponsors and new listeners.
- Long-Term Benefits: Even after falling off the charts, the followers gained during the peak can continue to support the show's growth and engagement.
- Strategy Beyond Podcasting: Expanding into SEO and writing content related to your podcast episodes can help drive more traffic to your website and increase podcast discoverability.
How To Monetize a Podcast With Amazon Affiliate Marketing
Clipped: Your Content Creation Toolkit
11/16/22 • 12 min
Affiliate Marketing with Amazon is a great way to make money with your podcast. I’m an Amazon Associate and I make money every month by promoting products in my show notes, blog posts, social media channels, and in my YouTube video descriptions. Believe me, If I can do it, YOU can do it.
In This Episode, You Will Learn The Following:
- How to make money from your podcast through affiliate marketing with Amazon
- How to get started with the Amazon Associates program
- The Amazon Influencer Program - create an Amazon online store and get paid to promote products you love
What Is Affiliate Marketing
If you didn’t know, Affiliate Marketing is just selling other peoples products. You get a commission if someone buys a product from you. Amazon has a great program for this, it’s called Amazon Associates. It’s wildly popular amongst podcasters.
How It Works
You sign up for the program and share links to products related to your podcast/business. Amazon will provide you with a unique link that’s traced back to you. You can link to just about any product on Amazon. If someone purchases something through your link, you get a commission.
Where To Share Your Amazon Affiliate Links
Your podcast show notes, YouTube descriptions, blog posts, and social media accounts are all great places to promote products, and share your links. Your goal should be to drive as much traffic as you can to Amazon, via your links.
The key is to only promote products that you're passionate about, and that are relevant to your niche. That way, you're providing value to your listeners and you're more likely to make sales. I've found that the best way to get started is sharing links with friends and family.
How To Sign Up To Become an Amazon Associate
Go to https://affiliate-program.amazon.com/home
There you can read through the qualifications and learn about the program in more detail.
The Qualifications
To get approved for the program you need to be a content creator of some form. Amazon doesn’t say what the EXACT qualifications are, but, it’s my understanding that you need to be putting out content. As a podcaster, you shouldn’t have a problem getting approved. I don’t think you need to have a massive following. You just need to have SOME sort of audience and be consistently creating.
You also need to make 3 sales in your first 6 months in the program, or you’ll get dropped. This actually happened to me the first time I signed up a couple years ago. To avoid getting dropped, and to make your first 3 sales, I recommend sharing some links with friends and family. Ask them to purchase something from you. This should be an easy way to make sure you hit your sales goal.
Amazon Commission Structure
The Amazon commission structure ranges from 20% per sale, to 1% per sale. Each category of product pays a different commission. Here are the per category commission rates.
Amazon Influencer Program
https://www.amazon.com/shop/info
Once you’ve gained momentum as an Amazon Associate, you may want to sign up for the Influencer Program. Within the Influencer Program, content creators can create Amazon stores and promote products.
Amazon Influencer Store Features
- Promotional videos
- Shopping Lists
- The ability to go live on Amazon and sell products
- Functions like social media
Resources:
Other Episodes You’ll Enjoy
- Episode 17 - 7 Ways To Monetize a Podcast Without Selling Ads
- Episode 10 - The Top 6 Digital Audio Workstations For Podcasters
My Articles:
The Top 5 Audio Interfaces For Podcasters
The Best Podcast Hosting Sites of 2022
How To Write Show Notes For Your Podcast
Connect with Me:
Jonathan Lane: Music Supervisor and Founder of Clearly Music | How To License Podcast Music
Clipped: Your Content Creation Toolkit
11/02/22 • 46 min
Jonathan Lane is a music supervisor and the founder of Clearly Music. In this role, he licenses and places music in various podcasts and films. Some of his recent highlights include working on MGM’s Respect and House of Gucci, as well as Dear Media’s Back To The Beach, and Bone Mary Bury. In addition, he’s also Pod People's “go-to” music guy, for when they need to source music for podcasts.
In this interview, he discusses the role of music in podcasts and how the use of podcast music has evolved over time. He describes the difference between royalty-free music and music that is “free to use”. Jon explains how different music licenses work, as well as the importance of budgeting for music when creating a podcast.
Episode Highlights
- Royalty-Free vs music that’s actually free
- What is a music library?
- How to obtain a music license
- The role of a music supervisor in a podcast production
- Creating a music budget for a podcast
- Hiring a composer to create original music for a podcast
- The lack of education about the legalities of music in podcasts
Connect with Jonathan Lane
Rate and Review ResourcesAre you having trouble getting your podcast off the ground? Then you need The Four Pillars of Podcasting. This ebook breaks down the entire podcasting process into four pillars: pre-production, production, post-production, and launch. By reading through it and mastering each pillar, you’ll be fully equipped with what it takes to launch a successful podcast. Be sure to grab your copy today!
My Podcasting ArticlesThe Top 5 Audio Interfaces For Podcasters
The Best Podcast Hosting Sites of 2022
How To Write Show Notes For Your Podcast
Other Episodes You’ll EnjoyThe Best Digital Recorder For Recording Podcasts
How To Record Studio Quality Podcasts Remotely
How To Edit a Podcast By Editing Text
Connect with MeIf you guys have any podcast questions, shoot me an email at [email protected]. I love connecting with you guys. Shoot me your podcasting idea/podcast name and I’ll give you some honest feedback.
How I Use Instagram To Book Podcast Guests
Clipped: Your Content Creation Toolkit
01/04/23 • 12 min
Are you ready to take the leap and book amazing podcast guests? In this episode, I’m outlining how I use Instagram to book podcast guests.
In my opinion, the best way to book podcast guests is through Instagram. Now, you don’t just want to slide into someone's DM’s and cold pitch your show. That COULD work, but, for the best results, you need to put in work on the front end and be personable. This means engaging with your potential podcast guest’s content and slowly building a relationship with them.
Once you’ve established a little bit of a rapport, you can DM them and formally introduce yourself. If they’re responsive and you’re feeling like they’d be a good guest, shoot your shoot and invite them on your podcast.
Here’s the special sauce:
Do your pitch via a voice recording. This adds your personality to the pitch and makes it feel a lot more personal. It also makes it easier for them to pick up on your vibe. Be sure to tell them about your audience and include a few talking points for what the interview would look like. This will help them decide if your audience is a good fit for their message.
Don’t make it weird, be yourself. Work on building a dialogue and reach out to people that genuinely align with your brand, audience, and message. This approach has worked great for me and I think it could work well for you. Give it a go.
In this episode, you will learn the following:
- How to use Instagram to book podcast guests
- The tips I use to build rapport with content creators
- The importance of making your pitch personable
My Website
Give the show a rating/reviewResources:
My Favorite Digital Audio Workstations https://thepodcasthaven.com/the-best-...
The Top 5 Audio Interfaces For Podcasters https://thepodcasthaven.com/the-top-5...
My Top 10 Podcast Microphones https://thepodcasthaven.com/our-top-t...
The Best Podcast Hosting Sites of 2022 https://thepodcasthaven.com/the-best-...
How To Write Show Notes For Your Podcast https://thepodcasthaven.com/how-to-wr...
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FAQ
How many episodes does Clipped: Your Content Creation Toolkit have?
Clipped: Your Content Creation Toolkit currently has 129 episodes available.
What topics does Clipped: Your Content Creation Toolkit cover?
The podcast is about Podcasts and Education.
What is the most popular episode on Clipped: Your Content Creation Toolkit?
The episode title 'Marc Ronick: Founder of iRonick Media | 10 Power Steps to Grow Your Podcast Audience' is the most popular.
What is the average episode length on Clipped: Your Content Creation Toolkit?
The average episode length on Clipped: Your Content Creation Toolkit is 19 minutes.
How often are episodes of Clipped: Your Content Creation Toolkit released?
Episodes of Clipped: Your Content Creation Toolkit are typically released every 7 days.
When was the first episode of Clipped: Your Content Creation Toolkit?
The first episode of Clipped: Your Content Creation Toolkit was released on Jun 22, 2022.
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