Marc Ronick: Founder of iRonick Media | 10 Power Steps to Grow Your Podcast Audience

01/18/23 • 40 min

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Are you looking to start your own podcast but don't know where to begin? Marc Ronick has the answer! With 16 years of experience in the podcasting world, Marc has seen it all. From winning awards and being on the forefront of the industry to creating groundbreaking live streaming channels, Marc has a wealth of knowledge when it comes to podcasting. Currently, he runs a podcast production agency called iRonick Media, and is co-host of a brand new podcast called Podcast Phd. In addition, Marc is also a podcast consultant and helps people start and grow podcasts.

We discuss how to come up with a clear concept for your podcast, how to hone in on your 'why', staying consistent, solo episodes vs. interview episodes, repurposing old content, how to grow your podcast audience, and much more.

In this episode you will learn:

1. How to understand and define your intentions and why you want to start a podcast
2. The importance of setting goals for your podcast
3. The amount of work it takes to produce a regular show
4. How to Identify your niche and target audience
5. Why brainstorming is necessary for coming up with new ideas
6. The importance of a consistent production schedule
7. That it's ok to repurpose old content
8. How to use Clubhouse to connect with people
9. Why you have to engage with your listeners to grow your podcast
10. That adjusting your podcasting approach is a normal part of the podcasting process

Connect with Marc

My Website

https://thepodcasthaven.com

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Resources:

My Favorite Digital Audio Workstations https://thepodcasthaven.com/the-best-...

The Top 5 Audio Interfaces For Podcasters

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In this episode you will learn:

Connect with Marc

My Website

https://thepodcasthaven.com

Give the show a rating/review

RateThisPodcast.com/clipped

Resources:

My Favorite Digital Audio Workstations https://thepodcasthaven.com/the-best-...

The Top 5 Audio Interfaces For Podcasters

Previous Episode

Travis Brown: The Side Hustle King | Unlock The Power of Social Media Growth and Leverage Your Brand To Create a Winning Strategy

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From behind the scenes to center stage, Travis Brown, the creator of Pod Decks, sets out to use the "lumpy envelope strategy" to gamify podcasting, only to find himself unexpectedly navigating the intimidating digital world of social media and surprising himself with the results. In this episode, you will learn the following: 1. How Pod Decks was accidentally created, and how it opened the door to new opportunities.
2. How to use social media to leverage a brand and help creators and business owners. 3. How To overcome the fear of being on camera
4. What advice Travis Brown has for service-based businesses looking to add a stream of revenue through a product. 5. The difference between posting growth content and sales content 6. Why giving your knowledge away for free will reap dividends down the line Travis's Companies

Travis on Instagram

https://www.instagram.com/travisbrown/?hl=en

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Check Out My Blog Posts For More Podcasting Tips

My Favorite Digital Audio Workstations https://thepodcasthaven.com/the-best-...
The Top 5 Audio Interfaces For Podcasters https://thepodcasthaven.com/the-top-5...
My Top 10 Podcast Microphones

Next Episode

How To Use Paid Podcast Advertising To Exponentially Increase Listenership

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As an Indie Podcaster, I regularly take a risk on paid advertising to grow this podcast, triggering a race-against-the-clock to beat the podcasting giants, uncover hidden opportunities and discover the best way to get in front of my ideal listeners. I think you should do the same. I’ve been experimenting with paid podcast advertising for the last 4 months, and my podcast downloads have grown by 65%. That’s actually why I recorded this episode. I want to see you get similar growth.

My goal with this is to show you how to increase the return on all the hard work you put into your podcast by showing you how to implement a paid podcast advertising strategy. Implementing a paid ad’s strategy is an essential addition to your podcast's overall marketing plan. At least in my opinion.

I get it, not everyone has the financial resources to invest in their podcast. I also understand that using a paid marketing strategy might be frowned upon in the industry. Fortunately, there are some inexpensive advertising options that I’m confident will grow your listenership. I cover these in this episode.

Oh, and don’t worry about being labeled a “sell out” for putting some money into advertising your podcast. It’s called marketing! If you want to grow your listenership then why not be open to seeing fast returns?

Don’t get me wrong, organic growth is best and it will reap dividends for you in the long run. I’m not against that. You definitely need to be pushing your podcast hard on social media, in your newsletter, blogs, and in all other ancillary content related to your podcast. But if you drop a few dollars into paid podcast advertising to pump up those efforts, you’ll have a better chance of cutting through the noise and getting your show in front of your ideal listener.

As my buddy Adam Schaeuble of Podcasting Business School says, “You’ve got to love your podcast like a hobby, but treat it like a business”. But hey, if you’re just having fun, I get that too! Just know this episode probably isn’t for you.

In this episode, you will learn the following:

How to use podcast advertising to grow your podcast and get in front of an ideal audience.
The pros and cons of Buzzsprout Ads, Overcast FM, Podcast Addict, Pocket Cast and PodNews for paid podcast advertising.
The impact of paid podcast advertising on downloads and subscribers.

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