The Great Social Media Podcast Myth

07/12/23 • 15 min

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This episode is sponsored by Riverside.fm. With Riverside you can record up to 4K video and high-fidelity audio all from your web browser. Use promo code CLIPPED for 20% off. Sign Up Here: https://www.riverside.fm/?via=thepodc...

Get ready to unlearn everything you thought you knew about podcast growth. This episode challenges a common misconception in the podcasting world - that social media is the magic key to audience growth. Our host, Eric, a seasoned industry insider, takes a hard stance based on years of experience and evidence from their own podcast journey.

Social media, while a powerful tool for conversation and content discussion, may not be the golden ticket for podcast growth that it's often portrayed to be.

This episode dives into why the relationship between social media and podcast growth isn't as straightforward as many believe, and what strategies actually do work when it comes to expanding your listener base.

Why Social Media Followers Don’t Convert To Podcast Listeners:

Social Media Misalignment: Social media platforms and podcasts cater to different types of content consumers. Social media typically delivers quick dopamine hits through short-form content. On the other hand, podcasts offer long-form, immersive content requiring a more focused form of engagement.
Platform Switching Hassle: Converting a social media viewer into a podcast listener requires them to take additional steps - leaving the social platform, going to a podcast app, finding your show, and then starting to listen. This barrier can deter potential listeners.
Screen-Free Nature of Podcasts: Podcasts' screen-free nature is one of their strengths, as it allows listeners to engage while multitasking. However, this presents a challenge when trying to convert social media views, which require screen attention, into podcast downloads.

Episode Highlights:

A deep-dive into why social media doesn't necessarily translate to podcast growth, despite common beliefs.
Evidence-based insights from our host's own podcasting journey and industry experience.
Discussion on how social media excels at sparking conversations and debates, but doesn't necessarily drive listeners to podcasts.
Exploration of alternative strategies for podcast growth that have proven effective.
Comparative analysis of social media-based growth strategies versus these alternative methods.
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Social media, while a powerful tool for conversation and content discussion, may not be the golden ticket for podcast growth that it's often portrayed to be.

Why Social Media Followers Don’t Convert To Podcast Listeners:

Social Media Misalignment: Social media platforms and podcasts cater to different types of content consumers. Social media typically delivers quick dopamine hits through short-form content. On the other hand, podcasts offer long-form, immersive content requiring a more focused form of engagement.
Platform Switching Hassle: Converting a social media viewer into a podcast listener requires them to take additional steps - leaving the social platform, going to a podcast app, finding your show, and then starting to listen. This barrier can deter potential listeners.
Screen-Free Nature of Podcasts: Podcasts' screen-free nature is one of their strengths, as it allows listeners to engage while multitasking. However, this presents a challenge when trying to convert social media views, which require screen attention, into podcast downloads.

Episode Highlights:

A deep-dive into why social media doesn't necessarily translate to podcast growth, despite common beliefs.
Evidence-based insights from our host's own podcasting journey and industry experience.
Discussion on how social media excels at sparking conversations and debates, but doesn't necessarily drive listeners to podcasts.
Exploration of alternative strategies for podcast growth that have proven effective.
Comparative analysis of social media-based growth strategies versus these alternative methods.
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Maximizing Podcast Success

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This episode is sponsored by Riverside.fm. With Riverside you can record up to 4K video and high-fidelity audio all from your web browser. Use promo code CLIPPED for 20% off.

In this episode, we draw parallels between the thrill of gambling in Las Vegas and maximizing podcast success through the calculated risks we take in podcasting.

We explore the importance of betting on yourself, doubling down on what works, knowing when to fold, and staying in the game for the long haul.

Episode Highlights:

Betting on Yourself: Confidence is key in podcasting. It's about shooting your shot, reaching out to dream guests, pitching yourself to shows you want to be on, and not letting fear hold you back.
Doubling Down: When you find a strategy whether it's a show format, a type of episode, or a pitch, it's time to double down. Invest more time, money, resources, and creativity into what's working. This will help you in maximizing your podcast success.

Knowing When to Fold: Not all strategies will work, and that's okay. Recognizing when something isn't working and being willing to pivot is key to long-term success.
Staying in the Game: Podcasting is a long-term game. By incorporating these strategies and focusing on sustained success, you'll start to see the results you want.
Celebrating the Wins: It's important to celebrate the small victories along the way. These "podcast jackpots" keep us motivated and remind us to enjoy the journey.

For more information on how to become a better, more efficient podcaster, head over to The Podcast Haven. We offer a full-service podcast solution including editing, show notes, blog posts, videos, clips, and more to help make your podcast a success.

Stay tuned for more insights and tips on the next episode of Clipped. Until then, keep listening, keep engaging, and keep creating.

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Next Episode

The Top 5 Benefits of Solo Podcasts

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This episode is sponsored by Riverside.fm. For 20% any individual Riverside plan, use promo code CLIPPED at checkout.

In this episode, we're going to delve into the top five reasons why you should consider recording solo podcasts or incorporating more of them if you're already doing so. These reasons are not just about enhancing your podcasting experience, but also about leveraging your brand, business, and show. So, without further ado, let's give it a go.

Building Authority in Your Niche

Thought Leadership: Solo podcasts allow you to position yourself as an expert in your niche. By speaking on a topic with authority, you build trust with your listeners.
Showcasing Skills: Solo episodes create space for you to showcase your skills, talents, and abilities, which is invaluable in a crowded marketplace.

Selling Your Products and Services

Platform for Promotion: Solo podcasts provide an excellent platform for introducing your products and services organically without sounding salesy.
Addressing Questions: It's the perfect opportunity to address questions about your business, discuss new products or launches, and give insights or tips.

Deeper Audience Connection

Personal Bond: Solo episodes allow you to connect more deeply with the listener, building a personal bond and humanizing your brand.
Strengthening Audience Loyalty: Sharing personal life or behind-the-scenes insights strengthens your audience bond.

Saving on Production Time & Resources

Flexibility: With solo podcast episodes, there's greater flexibility with your schedule. You record when you want and when it works for you.
Time and Resource Saving: Solo podcasts tend to be shorter, so there's less to edit. It saves time, energy, and resources.

Control Over Your Content

Content Control: You get to talk about exactly what you want. You can control the tone and the direction of the show.
Experimentation: These are a great time to experiment with different lengths of episodes, styles, and other elements of your show.

That's it for today's episode. I hope you're convinced to try out solo podcasting. Remember, it's not about doing only solo episodes but adding them into your repertoire.

Keep listening, keep engaging, and keep creating.

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