Ep 81: Afif Khoury is the Founder and CEO of SOCi; the first CoMarketing Platform for Multi-Location Brands

01/10/24 • 48 min

Shifting the relationship their customers have with AI software from a tool to a partner in the business is the main focus of our guest, and his company, today. We are excited to have with us on the show, Afif Khoury, the Founder and CEO of SOCi, the first CoMarketing Platform for Multi-Location Brands. Join the conversation as we learn more about the SOCi marketing platform, what makes their AI unique, and the crawl, walk, and run options of their model. We discuss the point solution versus the platform conundrum, how brands have responded to their platform, and thoughts on how AI will impact the local listings product area and open up new innovations around it. If you’re intrigued by the idea of AI-powered data scientists, train marketers, and force multipliers for corporate marketing teams and local representatives, then you are going to love this episode!

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Ep 80: Abby Baker is the Senior Vice President of Marketing for BELFOR Franchise Group

With some of the strongest franchise opportunities on the market, BELFOR Franchise Group is a dominant brand in the home services category. For more than 10 years, BELFOR Franchise Group has been empowering entrepreneurs to own businesses that are not only designed for growth but also provide profoundly meaningful services to their communities. Today, you’ll hear from Abigail Baker, Senior Vice President of Marketing for BELFOR Franchise Group, a curated portfolio of brands that often serve businesses and consumers in the wake of natural disasters. Abby is charged with marketing for all 12 brands, some of which are regional, some of which have national footprints, and all of which do business at the hyperlocal level. In this episode of Clicks 2 Bricks, we discuss the marketing challenges Abby faces with some specifics about how she partners with and empowers her franchisees. Tuning in, you’ll also learn about the power of content, why investing in SEO ranking is critical, how to use data to your benefit, and more!

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Ep 82: Michael Chachula is the Chief Information Officer for FAT Brands

To become a transformational CIO, one must have key characteristics, capabilities, and leadership styles that foster followership and inspire others to embrace their vision. This is the belief of Michael Chachula, Chief Information Officer for FAT Brands, who joins us today to shed some light on what it takes to manage the marketing tech stack for 18 different restaurant brands in a total of 2,300 locations, including Fatburger, Johnny Rockets, and Fazoli’s. With a background in tech, finance, and hospitality, Michael exemplifies the well-rounded expertise needed to run tech for a multi-brand restaurant portfolio, but it’s his focus on inspiring rather than commanding people to follow him that stands out in this interview. He also shares his take on how artificial intelligence is impacting the restaurant industry today and into the future and we discuss how tech providers can become trusted advisors, why industry experience is more important than the latest tools, and so much more! For a down-to-earth conversation with a true visionary leader, don’t miss this episode with FAT Brands’ CIO Michael Chachula!