Clicks 2 Bricks
Rob Reed
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Top 10 Clicks 2 Bricks Episodes
Goodpods has curated a list of the 10 best Clicks 2 Bricks episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Clicks 2 Bricks for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Clicks 2 Bricks episode by adding your comments to the episode page.
08/07/24 • 39 min
When a brand has a clear and attractive value proposition and then goes on to deliver on that promise, then a dedicated following and exponential brand growth is all but assured. Milan Laser Hair Removal is focused on one thing – providing a guaranteed treatment with excellent service – and to explain how Milan always stays true to its promise to become the biggest brand in its category, we are joined today by its Chief Marketing Officer, Sheila Ullery. Sheila details what Milan Laser Removal is all about, how she approaches her work as CMO, why the brand reveres everything that happens on a local level, and how it engages with influencers. Then, our guest unpacks the role of customer reviews in her work, how AI fits in, why a marketer’s passion is a strength and not a weakness, and how all the jobs she’s had until now have prepared her for her current role. We end with Sheila’s advice to new and prospective marketers, and we get a glimpse into the types of people who inspire her the most.
Key Points From This Episode:
- Welcoming Sheila Ullery as she tells us about her move from Arizona to Nebraska.
- Why she loves nature and being outdoors.
- The ins and outs of Milan Laser Hair Removal, where Sheila is now the CMO.
- What the brand needs from Sheila in her position, and how she goes about it.
- The role influencers in the growth of a brand, and tips for best practices.
- How customer reviews affect Sheila’s work.
- Exploring the way Milan has embraced AI.
- Sheila’s strongly held yet unpopular opinion about marketing.
- How her experience at previous companies set her up for her current role.
- Her advice to new and prospective marketers for how to conquer modern challenges.
- The leaders who inspire Sheila the most.
Links Mentioned in Today’s Episode:
Today we sit with Brett Campbell, Vice President of Field Marketing for Tropical Smoothie Cafe, and dive into the nuances of field marking and how it’s aided his organization’s success. After hearing about Brett’s childhood as the son of a U.S Navy pilot, he tells us more about the Tropical Smoothie Brand and how it has been making waves in the fast-casual space. Brett talks about the brand study they performed two years ago, and why it was so useful in helping the Tropical Smoothie Cafe team find their brand voice and engage with their market more effectively. Following this, Brett details his role at Tropical Smoothie Cafe, sharing some of his professional history.
05/08/24 • 51 min
In today’s crowded and competitive marketing landscape, many brands strive to break through the noise by creating memorable social media moments that bring their brand personality to life. In this episode of Clicks 2 Bricks, we take a look at Cricket Wireless' recent viral campaign with WWE, featuring the Cricket Chair Phone. What is a Chair Phone, you might ask? You’ll have to keep listening to find out! To unveil the secrets behind this successful brand activation, we are joined by Vivian Acosta, Cricket's Director of Social Media. Tuning in, you’ll gain valuable insight into Cricket’s social media strategy, their unique collaborations with content creators through the Cricket Creator Network, and how the brand is leveraging AI to make marketing more streamlined and effective. Vivian also shares some stereotype-smashing advice for reaching Hispanic audiences, highlighting the importance of community investment. Don’t miss this enlightening conversation that takes a deep dive into the power of collaboration, authentic engagement, and so much more!
[Update: Cricket’s plans start at $15 per month, not $25 as mentioned in the episode]
Key Points From This Episode:
- Some sporty fun facts about Vivian Acosta (that also make her a better leader)!
- The origin story of Cricket Wireless and how the brand has evolved since 1999.
- What Vivian’s role as Head of Social Media at Cricket encompasses.
- Insight into Cricket’s relationship with WWE and the unique Chair Phone campaign.
- Successes and challenges that accompany working with celebrities.
- How Cricket leverages the creator economy with the Cricket Creator Network.
- Unique benefits a wireless provider like Cricket has when working with content creators.
- Impressions, views, and other metrics that measure the success of the creator network.
- Ways that Cricket is using AI to make marketing more efficient and impactful.
- Vivian’s 10-year journey with AT&T and how it has made her a better marketing leader.
- Curiosity, authenticity, and representation: top tips for reaching Hispanic audiences.
- Why it’s important to acknowledge your blindspots and invite challenges.
Links Mentioned in Today’s Episode:
Cricket Wireless WWE Partnership
'Cricket Wireless x WWE present: CHAIR PHONE’
05/01/24 • 38 min
In 2025, Dairy Queen turns 85 and in its eight-plus decades, it has evolved from being a simple soft-serve ice cream company to becoming one of the biggest QSR and burger brands in America! Dairy Queen’s philosophy is one of emotional connection, and bringing us closer to the brand today is its Executive Vice President of Marketing, Maria Hokanson. Maria walks us through Dairy Queen’s origins and history, what sets it apart from other brands in the space, what it aims to achieve in today’s climate, and how the way it has evolved since its inception has both highlighted and strengthened each of its core values. Then, we dive deeper into the brand by assessing its relationship with its franchisees, how it connects with its younger audience, its many store locations and remarkable brand reach, and how it uses old-school methods to make the most of modern technologies. Maria also explains the challenges of her work and how she overcomes them, how Dairy Queen uses AI for marketing, why she thinks that marketers deserve more respect, and her advice to anyone looking to follow a similar career path as hers.
Key Points From This Episode:
- Introducing Maria Hokanson as she walks us through Dairy Queen’s office setup.
- Danger girl and danger boy.
- The history of the Dairy Queen brand, what sets it apart, and what it stands for today.
- How Dairy Queen has evolved to keep up with, and embrace, the times.
- The way the brand speaks to its younger consumers.
- Dairy Queen’s store locations and brand reach.
- Its marketing relationship with its franchisees, and how it gets involved in communities.
- New age technologies versus old school methods, and everything in between.
- The challenges that Maria experiences in her work and how she overcomes them.
- Marketing adjustments that she’s made in 2024.
- Everything you need to know about Dairy Queen and AI.
- Why Maria believes that the role of marketing is being undervalued by the industry.
- Her professional journey with Dairy Queen, and current job vacancies at the company.
- TikTok, ROI, influencer marketing, and Zena Srivatsa Arnold/Sephora.
Links Mentioned in Today’s Episode:
‘America's Best Loyalty Programs’
01/17/24 • 47 min
To become a transformational CIO, one must have key characteristics, capabilities, and leadership styles that foster followership and inspire others to embrace their vision. This is the belief of Michael Chachula, Chief Information Officer for FAT Brands, who joins us today to shed some light on what it takes to manage the marketing tech stack for 18 different restaurant brands in a total of 2,300 locations, including Fatburger, Johnny Rockets, and Fazoli’s. With a background in tech, finance, and hospitality, Michael exemplifies the well-rounded expertise needed to run tech for a multi-brand restaurant portfolio, but it’s his focus on inspiring rather than commanding people to follow him that stands out in this interview. He also shares his take on how artificial intelligence is impacting the restaurant industry today and into the future and we discuss how tech providers can become trusted advisors, why industry experience is more important than the latest tools, and so much more! For a down-to-earth conversation with a true visionary leader, don’t miss this episode with FAT Brands’ CIO Michael Chachula!
Ep 81: Afif Khoury is the Founder and CEO of SOCi; the first CoMarketing Platform for Multi-Location Brands
Clicks 2 Bricks
01/10/24 • 48 min
Shifting the relationship their customers have with AI software from a tool to a partner in the business is the main focus of our guest, and his company, today. We are excited to have with us on the show, Afif Khoury, the Founder and CEO of SOCi, the first CoMarketing Platform for Multi-Location Brands. Join the conversation as we learn more about the SOCi marketing platform, what makes their AI unique, and the crawl, walk, and run options of their model. We discuss the point solution versus the platform conundrum, how brands have responded to their platform, and thoughts on how AI will impact the local listings product area and open up new innovations around it. If you’re intrigued by the idea of AI-powered data scientists, train marketers, and force multipliers for corporate marketing teams and local representatives, then you are going to love this episode!
09/06/23 • 44 min
We’ve heard many rags-to-riches stories from startups all across the country, but few compare to the near-instant success of the fast-growing food brand, Dave’s Hot Chicken. Its CMO, Brad Haley, joins us once again after his previous appearance on the show as the CMO of IHOP. After finding out an interesting fact about Brad that many didn’t know, our guest then walks us through the story of Dave’s Hot Chicken, what initially attracted him to the brand, Drake and other big-name investors of the company, and how he approaches this role differently compared to his previous jobs. Dave’s Hot Chicken was born in the social-digital age, and our guest explains how Instagram has been key to its success, why cultural impact matters more than sales, adapting to the digital age as a marketer, and everything you need to know if you are a new marketer with CMO aspirations. Few are as accomplished as Dave when it comes to successfully implementing game-changing campaigns, and after summating the current state of marketing, Dave explains why the Jack in the Box campaign stands out from all the rest in his remarkable career. If you’d like to hear more about working with Dave’s Hot Chicken and perhaps becoming a franchisee of your own, then be sure to tune in!
08/30/23 • 47 min
According to a recent survey, Coldwell Banker was the most recognizable real estate brand of 2021, with 91% of surveyed consumers correctly identifying the brokerage's logo. How does a business achieve this level of brand recognition? Finding the right Chief Marketing Officer is a good place to start! CMO might be his title, but “brand champion” might be a more appropriate moniker for David Marine, who has worked in the marketing group of the most recognized brand in real estate for more than 20 years. He says that his superpower is storytelling, which has enabled him to reshape the brand’s luxury and commercial divisions, create the first real estate video-centric YouTube channel, and even develop what is considered the highest-rated real estate ad of all time. In this episode, David joins us to share some insight into his journey and highlight some of the marketing strategies that made him the CMO he is today. We discuss how marketing in the real estate world has changed pre- and post-pandemic, how David ensures that Coldwell’s messaging is consistent across its network of 100,000 agents, and how he and his team are thinking about the technology topic du jour: AI-powered marketing. We also touch on search engine ads, influencer marketing, and so much more, so you won't want to miss this instalment of Clicks 2 Bricks with Coldwell Banker CMO David Marine!
08/16/23 • 44 min
The world around us is constantly changing but there is one thing you can be sure will always stay the same: marketing fundamentals. Today’s guest, Mike Templeton is the director of Digital Experience for Casey’s, the third-largest convenience store chain and the fifth-largest pizza chain in the country! One of the core themes of this episode is the “phygital” experience (if you haven’t heard the term before, don’t worry, you’re not alone), which deals with the interconnectedness between the digital and the physical world. Tune in today to hear about Mike’s fruitful career journey in the marketing space and absorb invaluable knowledge as he shares his thoughts on how to use the power that consumers have in the marketplace to your advantage, things to take into consideration when choosing technology partners and solutions, the importance of prioritizing localization, why he is excited about the potential of AI, and so much more!
08/14/24 • 46 min
What sets Krispy Kreme apart from other indulgent food brands? It’s not just their delicious doughnuts. It’s their focus on creating memorable, shareable moments that bring people together. We are joined by David Skena, Krispy Kreme’s Chief Marketing Officer (CMO), to walk us through the legacy of this beloved brand and the innovative methods that have helped them expand globally to bring fresh, delicious doughnuts to an international audience. In our conversation, David sheds light on Krispy Kreme’s innovative digital marketing strategies, with a breakdown of how they are leveraging social media and limited-time-only promotions to drive customer engagement and build awareness. We also cover Krispy Kreme’s exciting new partnership with McDonald’s before discussing the opportunities it represents and the media options it’s opened up for the brand. Tuning in, you’ll hear about David’s passion for ROI marketing, why it’s clear when social media marketing delivers, and why Krispy Kreme is investing more and more into SEO every year. To find out how Krispy Kreme continues to delight customers and adapt to market trends, don’t miss this episode!
Key Points From This Episode:
- A fun fact about David: a surprising background as a computer programmer.
- Key characteristics of the Krispy Kreme brand and what sets it apart.
- Why providing a consistent, high-quality product is essential.
- Krispy Kreme’s dedication to quality by “delivering fresh daily” across all access points.
- How the brand has increased access with an expansive footprint in the US and globally.
- An exciting new partnership with McDonald’s and the opportunities it presents.
- David’s innovative approach to social media marketing for Krispy Kreme.
- The value of ROI marketing: how David measures sales when using social media marketing.
- Insight into Krispy Kreme’s reciprocal relationship with its franchisees.
- Top tech achievement: instituting their own e-commerce channel with a fulfillment partner.
- The key role that SEO, SEM, and consumer reviews play in their digital strategy.
- David’s unpopular marketing opinion and what he loves about the marketing industry.
- His impressive career journey from Kraft Foods to Pepsi Co. and what he learned.
Links Mentioned in Today’s Episode:
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FAQ
How many episodes does Clicks 2 Bricks have?
Clicks 2 Bricks currently has 113 episodes available.
What topics does Clicks 2 Bricks cover?
The podcast is about Retail, Branding, Marketing, Restaurant, Cmo, Martech, Software, Podcasts, Technology and Business.
What is the most popular episode on Clicks 2 Bricks?
The episode title 'Ep 111: David Skena is the Chief Marketing Officer for Krispy Kreme' is the most popular.
What is the average episode length on Clicks 2 Bricks?
The average episode length on Clicks 2 Bricks is 44 minutes.
How often are episodes of Clicks 2 Bricks released?
Episodes of Clicks 2 Bricks are typically released every 7 days.
When was the first episode of Clicks 2 Bricks?
The first episode of Clicks 2 Bricks was released on Mar 2, 2020.
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