Ep 78: Brad Haley is the Chief Marketing Officer for Dave’s Hot Chicken

09/06/23 • 44 min

We’ve heard many rags-to-riches stories from startups all across the country, but few compare to the near-instant success of the fast-growing food brand, Dave’s Hot Chicken. Its CMO, Brad Haley, joins us once again after his previous appearance on the show as the CMO of IHOP. After finding out an interesting fact about Brad that many didn’t know, our guest then walks us through the story of Dave’s Hot Chicken, what initially attracted him to the brand, Drake and other big-name investors of the company, and how he approaches this role differently compared to his previous jobs. Dave’s Hot Chicken was born in the social-digital age, and our guest explains how Instagram has been key to its success, why cultural impact matters more than sales, adapting to the digital age as a marketer, and everything you need to know if you are a new marketer with CMO aspirations. Few are as accomplished as Dave when it comes to successfully implementing game-changing campaigns, and after summating the current state of marketing, Dave explains why the Jack in the Box campaign stands out from all the rest in his remarkable career. If you’d like to hear more about working with Dave’s Hot Chicken and perhaps becoming a franchisee of your own, then be sure to tune in!

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Ep 77: David Marine is the Chief Marketing Officer for Coldwell Banker

According to a recent survey, Coldwell Banker was the most recognizable real estate brand of 2021, with 91% of surveyed consumers correctly identifying the brokerage's logo. How does a business achieve this level of brand recognition? Finding the right Chief Marketing Officer is a good place to start! CMO might be his title, but “brand champion” might be a more appropriate moniker for David Marine, who has worked in the marketing group of the most recognized brand in real estate for more than 20 years. He says that his superpower is storytelling, which has enabled him to reshape the brand’s luxury and commercial divisions, create the first real estate video-centric YouTube channel, and even develop what is considered the highest-rated real estate ad of all time. In this episode, David joins us to share some insight into his journey and highlight some of the marketing strategies that made him the CMO he is today. We discuss how marketing in the real estate world has changed pre- and post-pandemic, how David ensures that Coldwell’s messaging is consistent across its network of 100,000 agents, and how he and his team are thinking about the technology topic du jour: AI-powered marketing. We also touch on search engine ads, influencer marketing, and so much more, so you won't want to miss this instalment of Clicks 2 Bricks with Coldwell Banker CMO David Marine!

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Ep 79: Jeanniey Walden is the Chief Marketing Officer for Rite Aid

Jeanniey Walden is the founder and CEO of Liftoff Enterprises, an award-winning marketing executive, renowned work-life advocate, and host of the nationally syndicated TV show, Liftoff with Jeanniey Walden. Jeanniey attributes her success to AIR: Authentic, Inspirational, and Relatable interactions, and she applies this lens to everything she does, including her new position as CMO of Rite Aid. In today’s episode of Clicks 2 Bricks, she shares her customer-centric perspective on multi-location marketing and offers some insight into her lifelong mission to inspire others, which not only informed her decision to start her own TV show but permeates every aspect of her role at Rite Aid. We discuss the inner workings of moving from an interim role to a full-time gig, why Jeanniey embraces the hurdles that come with being a challenger brand, and why she believes that networking, a strong work ethic, and asking for guidance are important steps on the journey to success, plus so much more! For insight into the whole health ethos of one of America’s smallest large companies, be sure to tune in today!